Wilco Offering 1,000 Tickets to Mass MoCA Benefit
Staff Reports On: 09:23AM / Tuesday April 10, 2012
NORTH ADAMS, Mass. — Those having a Wilco withdrawal because of the absence of Solid Sound Festival this year have a chance to catch them in a benefit performance on Tuesday, July 31.
The band returns to the Hunter Center at the Massachusetts Museum of Contemporary Art with 100 percent of the proceeds going to the nonprofit museum. Tickets will be sold by a "name your price" auction and a lottery.
Capacity is capped at 1,000, with general admission and a standing-room only configuration. The benefit is courtesy of Wilco, with additional support from Higher Ground Presents.
"On a different and more intimate scale than Wilco's other New England appearances, this will be a rare opportunity to feel Wilco's 'whole love' up close," said Mass MoCA Director Joseph Thompson. "The museum galleries will be open until 30 minutes before the performance that evening for those who want to take in some art as part of their visit."
The first 500 tickets will be sold to bidders who make the highest offers at www.massmoca.org/wilco_benefit.php over a 2 1/2 day period that begins at 10 a.m. on Friday, April 13, and runs through 10 a.m. on Monday, April 16.
To maximize the chance of getting tickets — and also support Mass MoCA — bidders are being encourged to make the highest offer they can. Those whose bids are not among the top 500 will still have a chance to score tickets to this performance when their bid is placed into a random lottery. Bidders drawn from a hat will be offered the opportunity to purchase a pair of tickets at the price named on their bid form.
"It's an experiment, which we hope proves to be more civilized, more fair, and more fun than the standard mode of ticket sales," said Thompson, "And we hope it brings Mass MoCA the strong charitable support which is at the heart of this special evening."
Wilco has been curating the popular Solid Sound Festival at the museum, which includes music, comedy, art and culture. The two festivals so far have drawn upwards of 5,000 to the three-day events but the planned annual event was put off until next year because of scheduling.
The main draw has been Wilco, which has performanced at least twice at each festival and whose members have participated in workshops and demonstrations throughout the festival weekends. The festival returns to Mass MoCA on June 21, 2013.
Wilco's latest album, the Grammy-nominated "The Whole Love" is out now on the band's own dBpm Records.