Home About Archives RSS Feed

That didn't take long

Allen Jezouit, @BerkshireCountyBusiness

Well, it sure didn't take Google long to respond - with actions, not words - to the New York Times story that came out last week about JC Penney's alleged "black hat" SEO techniques. According to today's Wall Street Journal, Google has modified its search engine algorithms to prevent websites from using JC Penney's techniques to game the system. (See Google Revamps to Fight Cheaters, Wall Street Journal, Monday, Feb. 28, 2011).

It will be interesting to see just how effective Google's changes are, and how much they impact the page ranks of sites that heretofore had relied upon "white hat" SEO techniques. If you rely on your site for new leads, new business, etc. (and who doesn't these days), you need to pay careful attention to your site's rankings over the next few weeks to see if there are any changes resulting from Google's algorithm mods. Our guess is that the more extensive your link building efforts, the more likely this will effect you.

0 Comments
     
News Headlines
Mount Greylock Students Coach 'Little Kids Track' Program
Mass MoCA Expands Beyond Campus
Lanesborough Honors Memorial Day With Parade, Ceremony
Mass MoCA Holds Grand Opening for Massive Building 6
Only Incumbents Seeking Office In Lanesborough Election
Cheshire Master Plan Complete
Information Sessions Begin for Clarksburg School Project
Pittsfield Budget Review Day 2: School Budget Approved
Webber Leads Krispy Cones to Win
Brayton Elementary School Holds Memorial Day Ceremony


Categories:
Economy (11)
Finance (4)
Marketing (17)
Sales (4)
Archives:
Tags:
Seo Small Business Marketing Entrepreneur Public Safety Budget Unemployment Custom Business Solutions Deficit Cnbc Seminar Marketing Web Security Security Ecommerce Bigcommerce Election Sales Books Measure Financials Berkshire Direct Berkshire County Chamber Of Commerce Williamstown Advertising Education Civil Liberties Nobel Prize Search Engine Optimization Cash Flow Analysis Social Media Massachusetts Facebook Survey Economy
Popular Entries:
JC Penney and "black hat" SEO
Easier and easier
Chamber Seminar: Email Marketing
Holy cow!
Why does "Tea Party" have to equal "Right Wing" or "extremist"?
What will the Berkshires look like in 20 or 25 years?
Nobel Prize in Economics Awarded for Theory on Why Unemployment Remains So High
Is anyone else feeling this way?
Leadership
Invade my privacy all you want
Recent Entries:
Chamber Seminar: Email Marketing
That didn't take long
Holy cow!
JC Penney and "black hat" SEO
Easier and easier
Chamber Seminar on eCommerce
Gotta love 2011 so far!
Mass., NY could lose more seats in Congress
The 12 Days of Holiday Revenue Maximization for Your Online Store
5 New Online Services Perfect for Small Businesses