Home About Archives RSS Feed

That didn't take long

Allen Jezouit, @BerkshireCountyBusiness

Well, it sure didn't take Google long to respond - with actions, not words - to the New York Times story that came out last week about JC Penney's alleged "black hat" SEO techniques. According to today's Wall Street Journal, Google has modified its search engine algorithms to prevent websites from using JC Penney's techniques to game the system. (See Google Revamps to Fight Cheaters, Wall Street Journal, Monday, Feb. 28, 2011).

It will be interesting to see just how effective Google's changes are, and how much they impact the page ranks of sites that heretofore had relied upon "white hat" SEO techniques. If you rely on your site for new leads, new business, etc. (and who doesn't these days), you need to pay careful attention to your site's rankings over the next few weeks to see if there are any changes resulting from Google's algorithm mods. Our guess is that the more extensive your link building efforts, the more likely this will effect you.

0 Comments
     
News Headlines
Williams Men's Basketball Wins NESCAC Title
Greylock Travel Basketball Wins Pair of Games
New England Collegiate Baseball League Sets 2018 Schedule
Williams College Baseball, Softball Host Indoor Youth Clinic
Author to Speak at Berkshire Mall's Baseball Museum
After Winning State Grant, Pittsfield Starts to Re-envision Clapp Park
Williams Men's Basketball Reaches Conference Final
Pittsfield Continues Process of Cleaning Up Old Debt
Clarksburg Finance Committee Working to Close FY19 Budget Gap
BRTA Paratransit Drivers Accept Contract, Reject Strike


Categories:
Economy (11)
Finance (4)
Marketing (17)
Sales (4)
Archives:
Tags:
Education Marketing Public Safety Cnbc Williamstown Economy Small Business Marketing Entrepreneur Custom Business Solutions Financials Survey Nobel Prize Cash Flow Analysis Berkshire Direct Sales Bigcommerce Web Security Unemployment Ecommerce Books Social Media Seminar Chamber Of Commerce Advertising Seo Measure Security Election Facebook Berkshire County Deficit Search Engine Optimization Massachusetts Civil Liberties Budget
Popular Entries:
JC Penney and "black hat" SEO
Easier and easier
Chamber Seminar: Email Marketing
Holy cow!
What will the Berkshires look like in 20 or 25 years?
Nobel Prize in Economics Awarded for Theory on Why Unemployment Remains So High
Is anyone else feeling this way?
Why does "Tea Party" have to equal "Right Wing" or "extremist"?
Leadership
Invade my privacy all you want
Recent Entries:
Chamber Seminar: Email Marketing
That didn't take long
Holy cow!
JC Penney and "black hat" SEO
Easier and easier
Chamber Seminar on eCommerce
Gotta love 2011 so far!
Mass., NY could lose more seats in Congress
The 12 Days of Holiday Revenue Maximization for Your Online Store
5 New Online Services Perfect for Small Businesses