By John Durkan On: 03:50PM / Saturday December 15, 2012
Renee Tassone poses in front of the counter at her new store Eat To Total Health, located at 14 Ashland St., which is set to open Dec. 26.
NORTH ADAMS, Mass. — Renee Tassone's business Eat To Total Health is moving from her home to 14 Ashland St. on Dec. 26.
"We can heal our bodies from everything with the right tools and it doesn't have to come from a pill," Tassone said.
Tassone drew from her own experience with Celiac disease, which is a condition that makes the body react negatively with gluten and prevents the small intestine's lining from absorbing essential food parts.
"I realized how our connection between food and health is important," Tassone said.
The shop has two aspects — a "cleansing" program and and sales of healthy food.
Tassone said the program, which costs $30, starts with an hour-and-a-half consultation in person or by phone. She then helps the client create a program fitting to his or her goals. Tassone keeps in touch for adjustments and coaching. The program, on average, runs about three weeks, but Tassone said that many of her clients continue to eat healthy beyond the program.
"This cleanse really teaches you to eat healthy," Tassone said. "It becomes a lifestyle for people."
Her shop will sell various health foods and smoothies. The meals will be vegan and allergy free. At her home, Tassone delivered meals and smoothies to customers at their work or home. That service will continue, but now people have the option of also picking up the foods or drinks from the shop or sitting down and dining in.
Pet food will also be on sale, as well as other products such as protein powders, health books and movies, and fresh fruits and vegetables.
Tassone began consulting friends last January and the program "snowballed" from there. She consults roughly 40 people at any given time from various states as far away as Florida. Tassone said she's served about 400 people, all satisfied.
In August on her drive home from work, Tassone was excited by the prospect of selling home-cooked premade meals. She tested it out at first, posting to her Facebook what she was making and that she was taking orders. Tassone expected a couple orders, but instead ended up with more than 30. She currently serves about 100-150 meals each week. Meals typically range from $5 to $11 and she delivers as far out as Bennington, Vt., and Pittsfield.
"It kind of fell into place to open a shop," Tassone said.
When the Ashland Street location opened up, Tassone jumped at the opportunity to rent from First Congregational Church. SLC Contractors, based out of Clarksburg, is currently renovating the 700 square-foot space.
The store is located on 14 Ashland St. and will be open from Monday through Friday, 11 a.m. through 7 p.m. and on Saturday, noon to 5. For more information, check out the store's website or Facebook page.
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