Home About Archives RSS Feed

That didn't take long

Allen Jezouit, @BerkshireCountyBusiness

Well, it sure didn't take Google long to respond - with actions, not words - to the New York Times story that came out last week about JC Penney's alleged "black hat" SEO techniques. According to today's Wall Street Journal, Google has modified its search engine algorithms to prevent websites from using JC Penney's techniques to game the system. (See Google Revamps to Fight Cheaters, Wall Street Journal, Monday, Feb. 28, 2011).

It will be interesting to see just how effective Google's changes are, and how much they impact the page ranks of sites that heretofore had relied upon "white hat" SEO techniques. If you rely on your site for new leads, new business, etc. (and who doesn't these days), you need to pay careful attention to your site's rankings over the next few weeks to see if there are any changes resulting from Google's algorithm mods. Our guess is that the more extensive your link building efforts, the more likely this will effect you.

     

Support Local News

We show up at hurricanes, budget meetings, high school games, accidents, fires and community events. We show up at celebrations and tragedies and everything in between. We show up so our readers can learn about pivotal events that affect their communities and their lives.

How important is local news to you? You can support independent, unbiased journalism and help iBerkshires grow for as a little as the cost of a cup of coffee a week.

News Headlines
Students Named to Simon's Rock Fall 2023 Dean's List
Clark Art Free Gallery Tours for Parents and Infants
Berkshire Adult Baseball League Welcomes Players for 13th Season
EPA Lays Out Draft Plan for PCB Remediation in Pittsfield
Williamstown Select Board Awards ARPA Funds to Remedy Hall
North Adams Regional Reopens With Ribbon-Cutting Celebration
Clarksburg Sees Race for Select Board Seat
Crosby/Conte Statement of Interest Gets OK From Council
WCMA: 'Cracking the Code on Numerology'
BCC Wins Grant for New Automatic External Defibrillator


Categories:
Economy (11)
Finance (4)
Marketing (17)
Sales (4)
Archives:
Tags:
Nobel Prize Web Security Custom Business Solutions Deficit Public Safety Williams College Financials Seo Entrepreneur Books Seminar Bigcommerce Massachusetts Williamstown New York Times Social Media Survey Cash Flow Analysis Facebook Cnbc Civil Liberties Economy Chamber Of Commerce Doubt Security Politics Budget Berkshire Direct Berkshire County Search Engine Optimization Ecommerce Unemployment Election Sales Marketing
Popular Entries:
Is anyone else feeling this way?
Ask for help. Look at the numbers. Take control.
Easier and easier
Holy cow!
Really?
In for a Penny, in for a Pound
Nobel Prize in Economics Awarded for Theory on Why Unemployment Remains So High
NY Times No More?
What will the Berkshires look like in 20 or 25 years?
Why does "Tea Party" have to equal "Right Wing" or "extremist"?
Recent Entries:
Chamber Seminar: Email Marketing
That didn't take long
Holy cow!
JC Penney and "black hat" SEO
Easier and easier
Chamber Seminar on eCommerce
Gotta love 2011 so far!
Mass., NY could lose more seats in Congress
The 12 Days of Holiday Revenue Maximization for Your Online Store
5 New Online Services Perfect for Small Businesses