ADAMS — Two celebrations featuring food, and festivities will mark the official grand opening of the Discover the Berkshires Adams Visitor Center next week.
On Thursday, June 17, the Berkshire Visitors Bureau, which manages the 3 Hoosac St. facility, has invited the bureau’s members and state and local officials for a 10 a.m. ribbon cutting and building dedication. A private reception and tour for the members and invited guests will follow.
On Saturday, June 19, from 10 a.m. to 2 p.m., the bureau will host a public grand opening at the facility, featuring music, performances and talks by the region’s cultural organizations. Free raffles for visitors will include tickets to performances and attractions, gift certificates, T-shirts, mugs and other gifts donated by bureau members. The Adams Lions Club will sell food and refreshments.
The recently constructed $2.5 million dollar building houses a visitor center on the first floor and the Visitors Bureau headquarters on the second floor. On May 30, the center inaugurated a “soft opening†for the public. The opening drew more than 700 visitors from at least a dozen states over the Memorial Day weekend, according to the bureau.
The visitor center features audio visual presentations, photographs and displays around the theme “The Berkshires: Then & Now.†In the center’s display area, six continually running audio-visual programs highlight various aspects of the county, such as culture, historic sites, dining and lodging, family activities, recreation and shopping. Historic and contemporary photographs throughout the center depict noteworthy features of the region. One display section is entirely devoted to the history of Adams.
The reception area offers brochure racks with information on local attractions, events and businesses. Using state-of-the-art computer mapping software, visitor center staff can display and electronically highlight travel routes on an oversized screen and print out customized maps for travelers needing directions. The center, which also offers restroom facilities, snacks, water and soft drinks, is at the northern trailhead of the Ashuwillticook Rail Trail, the popular 10-mile bicycle and hiking trail that stretches from the Pittsfield line to Hoosac Street in Adams.
The Visitors Bureau’s headquarters includes offices for the organization’s marketing, public relations, advertising, membership, central-lodging reservation services and administrative functions.
The center was designed and constructed with an emphasis on environmental sensitivity. Plumbing and electrical fixtures were chosen to save energy and conserve resources. The building is heated and cooled using a computer-controlled geothermal energy system. Pipes reach 300 feet underground to pump ground water, which is at a constant year-round temperature, for geothermal temperature control.
The Berkshire Visitors Bureau also recently assumed management of the Discover the Berkshires Pittsfield Visitor Center on South Street, Pittsfield. Additional information on visitor center events: 743-4500, ext. 100.
The Berkshire Visitors Bureau is the official, state-recognized tourism promotion agency for Berkshire County. It is composed of more than 600 member businesses that benefit directly or indirectly from the Berkshire tourist trade.
If you would like to contribute information on this article, contact us at info@iberkshires.com.
Your Comments
iBerkshires.com welcomes critical, respectful dialogue. Name-calling, personal attacks, libel, slander or foul language is not allowed. All comments are reviewed before posting and will be deleted or edited as necessary.
No Comments
Stockbridge Grange Community Dinner
STOCKBRIDGE, Mass. — The Stockbridge Grange is holding a community dinner on Sunday, Feb. 8, 2026, featuring spaghetti and meatballs, salad, and bread with dessert choices of chocolate cream or lemon meringue pie.
Dinner is $17.00 per person, take out only with 12-1:30 pm pick up at the Stockbridge Grange Hall at 51 Church Street, Stockbridge. Orders may be made by calling 413-243-1298 or 413-443-4352.
Qwanell Bradley scored 33 points, and Adan Wicks added 29 as the Hoosac Valley boys basketball team won a Division 5 State Championship on Sunday. click for more
Adan Wicks scored 38 points, and the eighth-seeded Hoosac Valley basketball team Saturday rallied from a nine-point first-half deficit to earn a 76-67 win over top-seeded Drury in the Division 5 State Quarter-Finals. click for more
Caprese Conyers scored 22 points, and Kyana Summers had a double-double with 10 points and 13 rebounds to go with eight assists as Pittsfield got back to the state semi-finals for the second year in a row. click for more