BCC to Offer 'Travel and Tourism Marketing Magnet' Workshop

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Developing and sustaining tourism business will be the focus of a workshop to be taught next month by travel expert and nationally syndicated radio talk show host Stephanie Abrams at the Crowne Plaza Hotel in Pittsfield. The five-session workshop, titled "The Tourism Marketing Magnet" (WKS-2501), specifically focuses on applications for companies and organizations that derive their growth from tourism. According to Abrams, in addition to the travel, tourism and hospitality industries, this also includes any business or organization that profits from tourism. "Even those responsible for running the gift shops at cultural attractions will benefit from this course," she said. Course participants learn how to sharpen their marketing skills by defining their goals, creating programs to achieve those goals, understanding tourism product and consumer expectations, exploring niche markets and target-marketing, going after the traveling public on a "shoe-string" budget, and creating tourism "magnets" that attract attention. Classes meet Tuesday afternoon, Nov. 2-30, from 2:30 to 5:30. Abrams, who has more than 20 years of experience in the travel industry, has repeatedly been rated as one of the "100 Most Powerful Women in Travel." She served as the executive vice president of Travel Network and Global Travel Network, building that company into an international chain of franchised travel agencies. The recognition of her leadership in franchising resulted in her serving on the International Affairs Committee of the International Franchise Association. Currently, she heads Abrams Hospitality Marketing in Lanesborough and hosts the nationally syndicated "Travel with Stephanie Abrams!" show on the Business Talk Radio Network. Developed in collaboration with the Office of LifeLong Learning and Workforce Development at Berkshire Community College over a period of 10 months, Abrams' workshop is intended to be the first in a series of courses that address evolving tourism issues. "In light of recent news articles about tourism in the Berkshires, it is clear that this program's debut is on target for meeting the needs of (tourism-related) businesses in search of direction to improve performance and results," said Abrams. For more information, or to register, contact BCC at 413-499-4660, Ext. 374 or 375. All registrations should be completed no later than one week before the first class.
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Cultural Pittsfield This Week: July 12-18

Next Thursday, July 18 is 3rd Thursday: Food & Drink!
July's 3rd Thursday celebrates the city's cuisine, with more than a dozen food vendors popping up at the celebration, along with the two dozen brick-and-mortar restaurants that dot North Street. There will be almost 100 vendors in all! 
 
3rd Thursday's presenting sponsor, Guardian Life Insurance Company of America, will be offering FREE snow cones at Palace Park. The Boy Scouts of America will be bringing its rock climbing wall, and Berkshire Yoga Dance & Fitness will offer FREE Zumba in Park Square. 
 
Entertainment will be provided by Berkshire Bateria, Jacob's Pillow and Music in Common, plus enjoy a sneak peak at Barrington Stage and Ragtag Theatre's  Hansel and Gretel and Berkshire Theatre Group's Shrek The Musical. 5-8 p.m.
CALLING ALL ARTISTS!
 
The Let's Go Pink Art Exhibition is a cancer awareness exhibit that will be on view at the Colonial Theatre in Pittsfield throughout October, 2019. The opening reception will be Friday, Oct. 4 from 5:30-7:30 p.m. as part of that month's First Friday Artswalk. A portion of all sales will benefit two local organizations: 20% of sales to BTG PLAYS!, 15% of sales to BMC Integrative Health Program's intuitive painting class for cancer patients, and the other 65% to the artist. Submissions will be accepted until Friday, Sept. 6. All artists will be notified of acceptance on or before Sept. 9. For more information, please email the Let's Go Pink 2019 team at auntsessy1@gmail.com.
  MUSIC & NIGHTLIFE
 
100 Years of Nat King ColeCelebrate the centennial birthday of the unforgettable Nat King Cole with timeless songs and intimate stories told and sung by two-time Grammy nominee Clint Holmes, accompanied by award-winning pianist and vibraphonist Christian Tamburr. Mr. Finn's Cabaret at Barrington Stage Company. 
Plus...  
FRI Blue Light Trio at Rainbow | FRI Hunks: The Show at The A | FRI Lita Williams at Hotel on North | FRI Karaoke Night at Friends | FRI Jessica Wilson at Rusty Anchor | SAT Food for Thought Dinner w/Simon Winchester at Hancock Shaker Village | SAT Rock 'n' Roll Dance Party at Polish Falcons | SAT Jason & Trev at J. Allen's | SAT Dan Gingras at Rusty Anchor | MON Berkshire Athenaeum Book Club at Hotel on North | MON Jazz Night at Mission | TUE Green Drinks at J. Allen's | WED Live on the Lake: Shyne at Onota Lake | WED Gruppo Mondo at Rainbow | THU Lady Di & The Dukes at Mazzeo's | THU Fabrizio & The Fever at Rainbow | THU The Picky B's at Mission
  FAMILY FRIENDLY

Explore the science of YOU during this annual celebration of science, invention and sensory fun! Explore the brain, transform into a germ, follow the life of a sneeze and more. Don't miss the grand finale at 7:15 p.m. Berkshire Museum. FREE, 5:30-7:30 p.m.
 
Plus...
FRI WeeMuse: Adventures at Berkshire Museum FRI Yoga for Kids at Berkshire Athenaeum FRI-THU Parenting Classes & Play Groups at Berkshire Children & Families | SAT Pop-up Play Day at Berkshire Museum | SAT Chow Time at Berkshire Museum SAT Designing with da Vinci at Berkshire Museum SAT Sensory-friendly Screening: Incredibles 2 at Berkshire Museum SAT da Vinci After Hours at Berkshire Museum SUN Discovery Tank Program at Berkshire Museum | MON Exploring Our World at Berkshire Museum MON Kindergarten Countdown at Berkshire Athenaeum MON Star Lab at Berkshire Athenaeum MON Stardust Cafe at Berkshire Athenaeum MON+ Learn to Code at Miss Hall's School TUE WeeMuse: Littlest Learners at Berkshire Museum TUE Designing with da Vinci at Berkshire Museum TUE Circus Minimus at Berkshire Athenaeum TUE Project SpaceCRAFT at Berkshire Athenaeum TUE Screening of Wall-E at Berkshire Athenaeum WED Little Gardeners of the Galaxy at Berkshire Athenaeum WED Solar System Paint & Snack at Berkshire Athenaeum WED Gallery Scavenger Hunts at Berkshire Museum THU Farm Friends at Hancock Shaker Village | THU Exploring Our World at Berkshire Museum THU Designing with da Vinci at Berkshire Museum THU Lego Lift Off at Berkshire Athenaeum THU Story Time at Berkshire Athenaeum
  WELLNESS
SAT Restorative Yoga w/Live Music at BYDF
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