LENOX — The Lenox Environment Committee has launched a campaign to encourage homeowner investments in renewable energy that can result in cleaner air and generate cash dividends for the town.
The GreenUp program, offered by Massachusetts Electric Co., will give customers the option of signing on with any of four companies that provide “clean†electric energy created with biomass, solar, wind or hydroelectric power. Every “clean†watt produced replaces an equal amount of “dirty†energy created with coal and oil power, according to program organizers.
The committee, fueled by concerns surrounding climate change and pollution, voted on Thursday, Dec. 9, in Town Hall to work with the Selectmen to make Lenox a “green town.â€
“We have to get the word out,†said Jamie Cuhillane, committee chairman and a waste-management specialist for the Center for Ecological Technology in Pittsfield.
Cuhillane said becoming part of the GreenUp program is a simple process.
“In the GreenUp program, you make a choice to sign up for clean energy with any of the providers. The idea is that you are telling Mass. Electric that ‘my household wants to buy clean energy.’ You are asking them to buy clean energy for you. It’s all in the grid. It’s out there so that not only your household is getting the wind power.â€
Raya Ariella, a waste-management-and renewal-energy specialist with the center, added that Mass. Electric customers have received forms with their recent bills listing the four options among GreenUp providers — Sterling Planet, Community Energy, the Center for Ecological Technology and Conservator Services Group Inc. (with Mass. Energy Consumers Alliance).
Each service its own mix of clean energy sources, and all provide wind and hydroelectric power. Several produce solar power and energy created by biomass — which is made up of diverse fuels such as timber, agricultural and food-processing wastes — and even sewage sludge and animal manure.
Signing up with any of the clean-energy providers brings a monthly charge in addition to the regular Mass. Electric bill. Depending on the number of kilowatts used in a household, the added monthly charge may range from under 1 cent to 1.35 cents per kilowatt. The GreenUp charge, which is listed separately and can be claimed as a nonprofit deduction on tax returns, runs at $10 to $15 a month for an average household.
For example, Ariella said, an average household billed for 500 kilowatts would pay a premium of $10 as an investment in clean energy.
“First, you have to be a Mass. Electric customer,†she explained in an interview after the meeting. “Once you sign up with one source, it means that you, as a user of electricity, are asking that the electrons needed to produce electricity be obtained from those renewable sources.
“The most important thing to do is to GreenUp, reducing the most important amount of electricity produced from dirty, polluting finite fossil fuels. It is best to choose one that represents a diverse mix.â€
A chart Ariella presented at the meeting analyzed the benefits for the town if 10 percent of the 2,212 Lenox households, using 659 kilowatts a month from December 2003 to June of this year, had signed on to GreenUp. Their investments would have brought a $22,702 dividend to the town for energy-saving-and cost-effective projects such as solar panels for town buildings, solar lighting or solar-powered computer displays.
Carter Wilding, a committee member, said that by signing up, a homeowner is buying electrons.
“Once they go into the grid that serves all customers, there is no differentiation from other electrons,†he said, “but you know that your electrons are helping the clean producers to get a foothold in the grid.â€
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Unpaved Cycling Event to Benefit Jimmy Fund
Community submission
LENOX, Mass. -- The Pan-Mass Challenge will once again bring together hundreds of cyclists and volunteers in the scenic Berkshires of Massachusetts for PMC Unpaved, the organization’s charitable gravel ride and camp experience on Saturday, Oct. 3.
All money raised through PMC Unpaved goes directly to Dana-Farber Cancer Institute. In 2026, the PMC aims to raise a record breaking $79 million.
The 2026 event marks the fifth annual PMC Unpaved. The experience will kick off on Friday, Oct. 2, as participants gather around a campfire at Camp Mah-Kee-Nac to enjoy s’mores, live music, and a shared mission to end cancer.
Cycling begins at 9 a.m. Saturday and includes three gravel route options spanning 20, 30, and 50 miles. Riders enjoy the paved and unpaved country roads of the Berkshires through western Massachusetts and even into New York state.
Immediately following the ride, the PMC Unpaved camp experience continues with live entertainment, activities for riders and their loved ones, and a speaking program featuring PMC leadership and members of PMC’s Living Proof community, riders and volunteers who were previously treated or are currently undergoing cancer treatment and who serve as Living Proof of the progress made through raising funds for cancer research and treatment.
Those interested in experiencing PMC Unpaved for themselves can visit unpaved.org for more information, including details about day-of registration.
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