Greylock Marketing Group Wins National Awards

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Photo caption: John Bissell, Joanne Billow and Bob Maxwell of Greylock Marketing Group.
PITTSFIELD, Mass. - Greylock Marketing Group, a subsidiary of Greylock Federal Credit Union received top national awards for creative advertising campaigns produced in 2008. Greylock took home a Diamond Award and an Award of Merit from the Credit Union National Association (CUNA) Marketing and Business Development Council at a conference held in San Diego, CA, earlier this year. The selection was made by a national panel of judges from among 1,200 entries.

President of Greylock Federal Credit Union, Angelo C. Stracuzzi said, “I’m proud that the Greylock Marketing Group has been recognized nationally for the great work they do on behalf of our Credit Union. It takes a lot of imagination and hard work to be selected from a field of over 1,200 entries.”

The Diamond Award represents the pinnacle of credit union marketing and business development and features 34 categories, ranging from direct mail and Web site marketing to public relations and political action. Judges evaluated entries based on strategy, design and production, creativity, copy and communication, and results.

Greylock Marketing Group received the first-place Diamond Award for its “Greylock Stories” television ads which featured actual testimonials from Greylock members.  A merit second-place prize was awarded for Greylock’s “Extra! Extra!” print campaign which highlighted the credit union’s local lending strength.

Robert Maxwell, Assistant Vice President of Marketing said, “It’s always an honor to be recognized by your peers. Our team works really hard all year long to let people know the benefits of Greylock membership. That’s what matters to us.”

“Still,” Maxwell added, “The awards do look nice on the shelf next to our previous awards.” Greylock has won 5 national advertising awards over the past three years.


About CUNA:

The CUNA Marketing and Business Development Council is a member-led organization

comprising 1,000 credit union professionals from across the United States. The council strives to provide superior educational and networking opportunities to help its members be recognized in the credit union industry as the premier experts in credit union marketing, business development, and related disciplines. For more information, visit www.cunamarketingcouncil.org.

About Greylock Federal Credit Union:

Greylock was recently rated the top credit union in the United States for total value returned to Members/Owners according to Callahan & Associates, a national credit union research and consulting firm. Greylock Membership is open to anyone who lives, works, attends school, worships or regularly conducts business in Berkshire County. Greylock Federal is wholly owned by its more than 65,000 members and offers full-service branches in Pittsfield, Great Barrington, Lee, Adams, North Adams, and Williamstown. More information is available at www.greylock.org.
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Lanesborough Passes FY 2027 Budget, Warrant Articles

By Breanna SteeleiBerkshires Staff
LANESBOROUGH, Mass. — Town meeting on Tuesday approved an almost $14 million fiscal 2027 budget, and approved bylaws for short-term rentals and signage, and for public safety vehicles. 
 
Of the 20 warrant articles, one, Article 7, to use free cash to pay prior fiscal year bills of $941.27 was indefinitely postponed by Moderator David Rolle because the bills were for the fire association.
 
Some 247 of the town's more than 2,600 registered voters filled Lanesborough Elementary School, debating articles during a meeting that lasted more than three hours. 
 
The town's 2027 spending plan is up more than 10 percent, with the main increases from higher enrollment in the regional schools and the McCann Technical School renovation project.
 
Voters approved the assessment of $7,586,284 for Mount Greylock Regional School. They also approved Article 11, which was the use of $16,298.48 in free cash for the McCann's roof and window replacement project so as not to impact the budget. 
 
Ambulance Director Jen Weber is planning 24-hour coverage, which means more staff and a hike in her budget. Article 5 asked the town to appropriate $234,100 to operate the Ambulance Enterprise Fund for salaries and expenses, which passed.
 
Fire Chief Jeff DeChaine spoke to the audience on his articles and the need for a new truck to replace the 1996 fire truck, listed on the warrant articles for a total $813,366, which includes a $100,000 contingency cost on whether a 2026 model-year chassis can be secured before new emissions standards in 2027. If they get the 2026 chassis, that contingency likely won't be needed.
 
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