Puerto Rican native Zorelly Cepeda Derieux watched Hurricane Maria devastate her home on the news from North Adams in September and inspired by her brother's actions, harnessed the power of the local arts and business community to help bring relief to the commonwealth.
And, of course, the biggest one of all: $470,000. That number represents the campaign goal, which is a 5.8 percent increase - or $26,000 - over last year's goal, campaign co-chairs Dianne Cutillo and Bernie Pinsonnault announced on Friday.
Ceramic artist Stephanie Boyd, one of the event organizers, was inspired after a recent mini-fundraiser she held on Facebook shortly after the events at Charlottesville, Va. She made six mugs, posted them for $100 each with the intent of donating 100 percent to the Southern Poverty Law Center. She sold out within a few hours. The success of that project led her to create something larger to benefit a local organization.