Those from the Beacon recognize that role as being a community partner. So while the seats are an effort to keep up with the changing times, the Beacon isn't going to stay with the pricing trends. On Friday, Manager Lydia Shulman announced a reduction in many of the ticket prices.
Those who donate five non-perishable food goods can see a free movie of their choice at the North Adams Movieplex.
The downtown theater will hold its annual "Five For Free" food drive Tuesday night to benefit the Berkshire Dream Center.
It was in 1997 when Downtown Pittsfield Inc. revealed a downtown master plan which called for a movie theater on North Street.
City officials and DPI went searching high and low for a developer, from big chains to independent operators with little luck. Eventually they found Richard Stanley, who ran the Triplex in Great Barrington, and he too wanted nothing to do with the project.