Berkshire Profile: Jeff Levanos/Jack's Hot Dog

By Susan Bush12:00AM / Sunday, October 01, 2006Print Story | Email Story

Jeff Levanos

Welcome to Berkshire Profile, an iberkshires weekly feature appearing on Sunday. Each week, iberkshires will highlight a Berkshires resident or entity making a contribution to the Berkshires way of life. North Adams - Open the door to Jack's Hot Dog Eagle Street eatery and several things hit the consciousness: the sizzle of a hot grill, the crowd jam-packed at the counter, and the organized chaos guided by cook and business owner Jeff Levanos. Thriving "Ok, I got two with, one double, what's waiting?" he called to his busy counter assistants on a Sept. 30 afternoon. "Waitin' on one with and a pepper steak," came a reply. Meanwhile, customers have shifted seating to make room for a family of three, someone has arrived for a take-out order and the phone is ringing. First opened in 1917 by Levanos' grandfather Jaffros Levanos, the small but wildly popular business has stood the tests of the Roaring Twenties, the Great Depression, World War II, the economic booms of the 1950s and '60s, the fuel crisis of the '70s, and the economic downturns of the 1980s and 1990s. With the turn of the century and what many believe is the turn of fortune for the city, Jack's thrives from it's street-facing niche within one of the city's most historic regions. And Jeff Levanos is thriving there as well. "I know I didn't appreciate the business as a city landmark when I was younger but now I have a tremendous amount of pride in this place," said the 48-year-old Levanos during a Sept. 28 interview. "It's become to me what it was to my father. Now I have that pride and that passion. I know this is a big part of this city.I know it when a great-grandfather comes in and brings his great-grandson, and it turns out that the great-grandfather came in as a boy." "And They Fell In Love" The story of Levanos is deeply entwined with the story of Jack's, a story that belongs exclusively to a Northern Berkshire city known as the "Western Gateway." For a time prior to 1917, Jaffros "Jack" Levanos was busy at a different hot dog shop, the "Atlanta" on State Street, while George and Mary Collett were engaged with a similar business at the current Jack's site. The couple had a son named for his father, Levanos said. "George went back to Greece and while he was there he was killed," said Levanos. "And Mary, who became my grandmother, was here with her young son and she knew my grandfather and his place on State Street. She asked him to help her with the place on Eagle Street. One thing led to another and they fell in love." Levanos' father John is a son of Jaffros and Mary Levanos; John Levanos and his wife Lucille operated the business for decades after Jack Levanos retired. Mary Levanos' son from her first marriage was killed in a car accident, Levanos said. Jeff Levanos and his sister Maria spent their childhood in Clarksburg. He was a student at the Clarksburg Elementary School and graduated as a member of the Drury High School Class of 1976. As a youth, Levanos worked at the eatery during summer vacations and on weekends. But at first, he believed his future would separate him from the family enterprise. "30 Years Later, Here I Am" Levanos spent two years as a marine biology student enrolled at the University of Miami. But "marine biology wasn't what I thought it would be and I found it wasn't my main interest," he said. "And actually, it wasn't so much marine biology that I didn't like, it was the climate. I missed the four seasons." Levanos opted to take a semester off and went to work at Jack's. "I took the time off to decide what I wanted to do and 30 years later, here I am," he said with a chuckle. It wasn't only the family business that held Levanos' interest; during that time he met his wife, Mary Lou [Ellis] Levanos. The couple married 23 years ago and have an 11-year-old son Joey. The family lives in Clarksburg. "That was a big part of [remaining in the area], meeting Mary Lou," he said. Workin' It For many years, Levanos worked with his father. And "work" would be the key word, he noted. "Jack's was always a strong business," Levanos said. "It was always instilled in me that I would never become rich from it but it would take care of me if I worked it." "So I worked it, 65 hours a week six days a week. I knew going in that's how small business works, you put yourself into it. Some of my friends didn't always understand that, but I knew going in that was how it had to be." When family members work closely on a daily basis, tensions may bubble from time to time. And in a family venture, people want to be "leader" as opposed to "follower," Levanos said. But the rewards are greater than the challenges. "There can be tension," he said. "But there's a lot to be said for being your own boss." Cooking By Ear There's also a lot to be said for pride in business and that pride is evident when Levanos is asked about the restaurant, the unique manner of operation, the low prices, the generations of loyal patrons. "Everything that can possibly happen has happened," he said. "The electricity has gone out but we cook with gas so we keep cooking. I've never burned out a steamer, but I came close once, about 20 years ago. One grill is the original grill from 90 years ago and the other is one that was bought used and I don't really know how old it is. Back then, things were built to last." The grills lack precise controls, so Levanos has learned to cook by "ear." "I've learned how to adjust the temperature manually and I can stick the meat thermometer in there and I already know it's at 160 degrees," he said. "I know when to raise the temperature and when to lower it. Once I was in the back and I called out to one of the girls to turn up the grill because the sizzle wasn't right. I can hear it, when a burger hits the grill, if it's right or not. I can tell with the deep fryer if the bubble isn't right." Jack's burgers are all shaped by hand, and the 150 to 200 pounds of potatoes used daily are washed, peeled, and cut into french fries by hand at the eatery, Levanos said. "I believe in what my grandfather believed; you give people a fresh, good meal at a price they can afford," he said. Family Traditions Jack Levanos believed in the honesty of his customers as well; during the Depression, food credit slips were piled high, Levanos said. The restaurant has never turned away a customer because the customer couldn't pay, he said. "And people have always made it back later on and paid," he said. "I've never had a person not come back and pay. It's not about money, it's about making people happy. That's why Jack's has been in business for 90 years. This all came naturally to my grandfather. You treat people right and they won't take advantage of it. One customer never had the ability to pay but he handcrafted a grandfather clock for my grandfather and gave it to him as payment. My grandfather had that clock until the day he died." "That's part of the business and the family tradition and I am trying to carry that on. It's not about what you have in your wallet." Taking It To 100 Years It is about the friendships that carry on over time, the customer loyalty, the delight when a native returns home for a visit and finds Jack's as remembered, Levanos said. "One of my customers recently passed away," Levanos said. "She had come to Jack's for the first time on her sixth birthday in 1921, and she'd been coming back for all those years. Every customer has a different story. People from out of town come in and they think the menu on the wall is a joke; they ask what the 'real' price is." Prices at Jack's are amazingly affordable; a hot dog or a single hamburger, served in a steamed bun, is priced at $.95, while a single cheeseburger is priced at $1.05. His son is interested in the business, said Levanos, and he admitted to having a father's eye on his son's future. "All he wants to do is be the owner of Jack's and I'd like him to go to college and have the six-figure job and the five weeks vacation." Levanos has set a goal for the business that is wound around the family work ethic and the realization of what is often termed the "American Dream." "Everybody has their thing and Jack's is mine," Levanos said. "I want to get it to 100 years. I think that would make my father - and my grandfather - real happy. It would make them proud." Susan Bush may be reached via e-mail at suebush@iberkshires.com or at 802-823-9367.

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Your Comments

iBerkshires.com welcomes critical, respectful dialogue. Name-calling, personal attacks, libel, slander or foul language is not allowed. All comments are reviewed before posting and will be deleted or edited as necessary.

Go Jeff! My Dad loved it there - brought me all the time as a child - I now take mine - 100 years commin right up!
from: Tonya	on: 11-07-2006 12:00AM I Agree (1) - I Disagree (0)

I am Zoe Coletts, one of the two daughters of George Coletts, the son who was killed in Cincinnati, Ohio, in an automobile accident. This is a very interesting article. I look forward to visiting soon! zcoletts@yahoo.com
from: Zoe Coletts	on: 05-04-2007 12:00AM I Agree (1) - I Disagree (0)

Love it too. My wife is from there and last year when she went up for the summer, I had her bring me home a t-shirt. I wear it so much I gotta get a new one Houston TX
from: Tom	on: 08-12-2007 12:00AM I Agree (1) - I Disagree (0)

Many, many late Saturday afternoons spend there working off hangovers from Friday nights while attending North Adams State College in 1985,1986 (now know as Mass School of Liberal Arts). In thoses days, dogs .50, cheeseburgers .60, double cheeseburger (which meant double cheese, not double meat) .65, fries .35, warm cake or root beer .30. Get a large meal for 3 dollars, which is about all we had. Good times there with Scott Botelho, Kevin Crowe, Whitey, Kales, and Jimmy Pip.... Greasy and great. I have not been there now in 20 years...
from: steve a	on: 12-11-2007 12:00AM I Agree (2) - I Disagree (0)

I remember the "dogs" at 15 cents in the 60's. My dad remembers paying 5 cents during the 40's. Jack was always great on the grill. Fast!!! I still get a few with "everything" when I go back to N.A...See you all there soon!
from: Bob G.	on: 07-27-2009 12:00AM I Agree (1) - I Disagree (0)

Jack's helped me through many a test while at the collage. I also remember fondly the Hot contest between North Adams and Willaims Collage which I competed in several times.
from: Jerr Odstrchel	on: 08-25-2009 12:00AM I Agree (1) - I Disagree (0)

You were for my Father when Sprague Electric was on strike when I was a pre-teen. I can still picture my first time there during that time and even though I left the area I have make it a point to come in and have a Hot Dog every time I come home. I have never had a hotdog that even came close. See you in 2011. Jack
from: Jack Garner	on: 07-06-2010 11:16PM I Agree (1) - I Disagree (0)

Fond memories of Lou saying "fries? fries? You want fries with that?" as he went down the row of North Adams and Williams College kids sitting at the counter... North Adams State College 1988-92
from: Paul Lyons	on: 08-15-2010 10:58PM I Agree (1) - I Disagree (0)

Graduated from N.A.S.C. in 1978,had very little spare money so did not go to Jack's often,walking by and smelling the food was a treat. Well over this past summer, my wife 1979 N.A.S.C. went uo to visit for the weekend. Boy we had a feast ! 2 burger's,1 chilli dog for me, fries, burger,chilli dog,onions rings for the wife.2 soda's as well. The waitress came over and gave us the bill ... like 13.20 !!! Igave her a 20 and said thank you ! She said I will be right back with your chang and I said are you kidding me !! no change please. When we walked back to the car wife say's to me, boy that was awesome !!! I can not belive how good and fresh and tasty that food was ! It will be my fist stop when we go back up there for sure. Nothing better and FIT FOR A KING is correct ! Thanks and don't miss a trip to jack's if you are in the area.
from: Charlie & Diane Shay	on: 10-25-2010 10:42AM I Agree (4) - I Disagree (0)

Myotherapy Practice Opens in North Adams

By Breanna SteeleiBerkshires Staff
12:29PM / Monday, July 27, 2026

Holistic Myotherapy in Greylock Works offers a calming area for clients to discuss their treatment and problems.

NORTH ADAMS, Mass. — A new mind and body therapist has opened for business in Greylock Works.

Owner of Holistic Myotherapy, Georgette Yannetti, started her muscle therapy practice in her native Brooklyn, N.Y., to help those with spinal problems like herself.

"I started my practice in Brooklyn in 2015 specifically to help teenagers with spinal deformities, scoliosis, because I myself struggle with that since I was an adolescent, I had four spinal surgeries and was disabled," she said.

Yannetti worked as a massage therapist at the Greenwich Hotel and started doing myotherapy as a side project until it took off and she could focus on it full time.

Myotherapy is a deep-tissue massage and stretching treatment that focuses on muscle and joint pain.

"The practice just took off, and it wasn't just for scoliosis," she said. "It branched out to other spinal deformities and just other kind of people suffering with other kind of disabilities, and not even just physical disabilities, but psychological, you know, anxiety, depression, anything that people really needed space to be held for."

She explained her process as building a connection with clients and being able to talk with her about their problems before they get on the table.

"It needs to be more than just like, well, you're gonna get undressed and now I'm gonna touch you for like 60 minutes. To go from I don't know you to now get on the table — you can't, there needs to be more," Yannetti said. "So I provided this seating area and tea and like a little bit of connection. So even though I'm not a psychotherapist, I mean, I am very clear with people, like I'm not your therapist ... but I provide the space for people to also share more about themselves, what's happening."

She said she couldn't find the type of service she is now giving and wanted for herself.

"I basically started my practice, and I was like, when I receive body work, this is what this is the kind of work that I would want because this is what I need when I'm receiving body work because of my trauma, and I can't find that," she said.

Yannetti moved to Berkshire County earlier this year because she had always enjoyed visiting the area, saying this was her preferred vacation spot and even came here for her honeymoon.

"I've been visiting consistently for the past 10 years, specifically to Berkshire County, just because I love it here. It's been a safe space for me. I never wanted to leave," she said. "Every time I came, I was always like, I don't want to leave, and that said something to me. Whenever I had the opportunity to travel, if it wasn't internationally, I was like, I want to go to the Berkshires."

She was looking online one day and found a house, and her husband agreed it was their perfect place. On a whim they decided to buy it and move out here. While she was not initially planning to restart her practice, she decided to do a free class with Greylock Yoga and fell in love with the renovated mill building. She immediately asked about a space for rent and signed the lease in early June.

She held her soft opening on July 1.

She hopes her clients know this is a safe space where she will support them.

"That I'm here to support them in whatever their process is. That this is a safe space. A lot of people release emotionally in here, because the body stores emotion. A lot of people are still learning that."

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