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Saturday August 30, 2008
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Artist Registration Deadline Looms For North Adams Open Studios

- August 20, 2007

Local artists have until August 31 to join what is swiftly becoming one of the largest community art exhibits ever seen in Northern Berkshire County. To register to show their work in North Adams Open Studios on October 13 and 14, artists can visit www.northadamsopenstudios.com or call 413-664-8085.

Participants in last year's North Adams Open Studios were delighted with the exposure they received, and this year's event is shaping up to have even higher visibility. Last year, with only one paid advertisement in advance of the show, an estimated 500 to 600 tourists and local residents viewed the exhibition. This year that number is expected to be much higher, what with paid advertising being placed in media throughout the Northeast and 10,000 publicity cards distributed to tourist locations throughout the Berkshires. Also new this year is a website on which registered artists can show samples of their work, and a map directing visitors to the various locations around town. The upsurge in paid publicity has been made possible by an outpouring of support from local businesses. So far 51 stores and businesses have become financial sponsors, up from about a dozen last year.

The number of downtown stores being converted to galleries for this year's show has grown from one to as many as five, allowing artists to be much more expansive in their displays, and this year there will be five permanent galleries incorporated into the event: the Kolok Gallery, Gallery 51, the Eclipse Mill Gallery, the Brill Gallery, and the Beaver Mill Gallery. The City of North Adams has donated its trolley to transport visitors to the various Open Studios sites, where visitors can pick up free passes to MASS MoCA for that weekend only.

Clearly this year's North Adams Open Studios is a cresting wave -- one that local artists have barely one more week to catch.
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