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Tourism Tuesday Focuses on Travel Packages to Boost Business - November 06, 2007
“Speed Dating”-Style Packaging Meetings to Follow
Packaging Trends to Extend Your Season will be discussed Nov. 27 at the Berkshire Visitors Bureau’s monthly Tourism Tuesday noon luncheon at the Crowne Plaza Hotel. Maureen O'Hanlon, a senior partner of the Prism Partnership, will explore current packaging trends, apply bureau research to suggest regional packaging possibilities and help attendees find partners to work with in creating off season travel packages.
After O’Hanlon’s presentation, members will gather for one-on-one packaging meetings in a “speed dating” format. Participants will rotate through a series of three-minute meetings to consider the off-season package possibilities they can create with other businesses and organizations.
The Prism Partnership, based in Boston, is a marketing, research, technology and business strategy consulting firm for the hospitality industry. A 25-year travel and hospitality industry veteran and a Berkshire resident, O’Hanlon was formerly senior vice president of sales and marketing for Prime Hospitality, Fairfield, NJ. Earlier she was senior vice president of the Loyalty Division of Carlson Marketing, a global marketing services agency, and before that was vice president of worldwide marketing and sales for Radisson Hotels. O’Hanlon is immediate past board chairman for Hospitality Sales & Marketing Association International (HSMAI) and vice chair of the HSMAI Foundation. She was named one of the most powerful women in America’s travel industry by Travel Agent magazine and one of the 25 most influential industry executives by Tour & Travel News.
Members and non-members may attend Tourism Tuesdays, which are held to discuss Berkshire Visitors Bureau activities, provide networking opportunities and offer an introduction to the Bureau. Lunch is a buffet with dessert, and the cost is $18 for members and $22 for nonmembers. The Nov. 27 program will be extended to 1:30 p.m. to allow members time to meet. For a reservation or additional information, call (413) 743-4500, ext. 219, by Nov. 21. |
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