Sign-up and post on Iberkshires today.It's Free!
Already a member? Log In
43°  H- 75%
The Berkshires online guide to events, news and Berkshire County community information.           
Saturday November 21, 2009
 Make us your homepage!
 

What's Playing


The Drury Drama Team presents "Dracula" on Thursday-Saturday, Nov. 19-21.

If you don't know who these guys are, just stay home.


'Pirate Radio': Good Movie Ahoy, Mateys
Movie schedules and times

Bazaars

Nov. 21

St. Stanislaus School benefit, 9 to 4 in Kolbe Hall, Adams. Bake sale, snack bar, games, Chinese auctions, money raffle, crafts, and pierogi.

Blackinton Union Church, 1373 Massachusetts Ave., North Adams; 10 to 2. Crafts table, bake sale, Chinese auction, the Christmas table, and kid's grab bag. Lunch $4, $2 kids.

First Congregational Church, North Adams, 9-2.

Nov. 28

Becket Federated Church
, Route 8, holiday bazaar from 9-3. Lunch, crafts, baked goods, holiday and other items. Information: Mary Peltier, Parish House, 413-623-5217.


Dec. 5

Holiday Fair at First Congregational Church, 25 Park Place, Lee, from 10 to 3; handcrafted items, raffles, children's shop, bake sale, cut Christmas trees and lunch from 11 to 1. Includes angel-themed goods from SERRV. Information, 413-243-1033 or www.ucc-lee.org.


Dec. 12-13

North Adams Country Club, crafts 9-4; food from That's a Wrap from 11-2. Information: Sheryl Morehouse at 413-822-3329.

Planning a bazaar this season? Submit information to info@iberkshires.com to have it listed here.

Sales Fliers

 
 

Daily Digest

Hooray for Vermont's Sanders and his battle against credit card companies.
How Much is Heating Oil this Week?
It's breaking $2.50 but still cheaper than gas.
Clarksburg Crime Watch Signs



We're trying out blogs to offer shorter, easy-to-find news. Let us know what you think.
Send press releases and announcements to info@iberkshires.com. Need to contact someone at iBerkshires? Here's how.
Mammography Dispute
The government's issued controversial new guidelines stating that women shouldn't get annual mammograms until age 50, rather than age 40.

iBerkshires will be meeting with local medical experts Monday. Have a question you'd like answered on this issue? Send it info@iberkshires.com with "mammogram" in the subject line.

Obituaries

Paul Sandler, 64
Robert J. Heideman, 73
Carol V. Vallieres, 75
More obituaries

Sports

Williams College Men's Basketball Season Outlook
2009 MIAA Girls Soccer - State Division 2

Final: Wahconah vs Cardinal Spellman
Date / Time: 11/21/2009; 3:30pm
Location: Foley Stadium, Worcester
MCLA Picked Last in Men's Preseason Coaches Poll

Media Partners

Berkshire News Network (WNAW;WUPE)
WJJW Charlie in the Morning

Election


Trying to remember who won what and why? All the information is right here.

 

 Search: 
 for    
Enter a long URL
to make tiny:


Related Stories

 
Printer Friendly Version
   Recommend this story to a friend

Hockey Gear Designed with Girls in Mind

By Tammy Daniels
06:00AM / Tuesday, December 18, 2007

NORTH ADAMS - Hockey's practically a way of life in Maine so, not surprisingly, little Isabela "Bela" Cloutier was eager to take to the ice.

But when the kindergartner and her mom went shopping for equipment, they were disappointed with what they found.

"There was nothing but black - you know, boy's stuff," said Anna Carol Alvarez Cloutier, a 1988 graduate of Drury High School and a resident of South Portland, Maine. "She likes pink and purple."

Her neighbor, Justine Carlisle, had two boys in the co-ed program but understood the problem - girls might be playing hockey but they had to dress like boys. The two women decided to do something about it and came up with their own line of hockey equipment geared to girls.

"We pitched the idea to Cammi Granato, she was immediately onboard. She's been wanting to do this forever," said Cloutier about the woman who led the U.S. women's Olympic hockey team to a gold medal win in 1998.

The result is BelaHockey, a line of hockey gear and clothing with little girls in mind. The company offers long-sleeved T-shirts with the BelaHockey logo, colorful socks and hats, and personalized hockey sticks in blue-and-purple polka dots and pink-and-purple polka dots. It will be adding performance shirts, hockey stick bags, jerseys and other colorful custom equipment to its line.

The apparel isn't just about girls looking pretty, it's about letting them know that hockey is a sport for girls as well as boys, said Cloutier a North Adams native. (Cloutier is the sister of Osmin Alvarez, owner of iBerkshires' parent company, Boxcar Media.) "It's about building confidence in girls, letting them know it's a girl's sport, too."

That's important in Maine, where hockey is a popular and growing sport at all levels and outdoor rinks are common. Cloutier, who has another young daughter and son interested in playing, said there are two backyard rinks on her street alone.

"Growing up playing hockey, I was always one of the only girls, whether it was at home with my brothers or in the local youth league," said Granato in a press release. "I was comfortable on the ice but felt self-conscious in the lobby, where it was clear that I was a girl playing a boy's sport. By offering girls' hockey gear designed exclusively for them, we're reinforcing that hockey is their sport, too. We hope BelaHockey will motivate other girls to pick up a stick and try the great game of hockey."

And not just girls are interested. Since the www.BelaHockey.com came online a few weeks ago, the three founders have been inundated with calls and letters from women clamoring for their own designs.

"The women are all writing to us. We're branching off into many different things," said Cloutier. "One of our great sellers are our hockey sticks but some girls aren't into pink and purple so we're going to add sportier colors. It's just been great and now the women are saying they want them, too."


Anna Cloutier
A lot of those women are moms who are starting to play for fitness, she said. "I didn't realize how many women's leagues there are when we started doing research. Nobody was tapping into that market when we started a year ago."

Over the past 15 years, girls' and women's hockey have enjoyed considerable growth with participation levels increasing to 58,000 in the United States and 74,000 in Canada for the 2005-06 seasons, according to USA Hockey. The figures have more than doubled in the past decade and many believe the Olympic success of both the U.S. and Canadian Olympic women's hockey teams are contributing factors, according to BelaHockey. Young girls (10 and under) in the United States were responsible for the largest increase, with more than 4,000 joining the sport since 2001.

Cloutier said it's intimidating for girls to try a new, predominately male sport, especially when the equipment looks as though it has been designed for boys. The moms, which includes Granato, are trying to package hockey in a more balanced and inviting way.

"Cammi's resume on the ice speaks for itself, but what has always impressed me most is her commitment to encourage more girls to get involved in hockey," said Janey Miller, vice president of Olympics for the Octagon agency and Granato's long-time agent. "She epitomizes BelaHockey - a girl playing amongst boys when it wasn't the thing to do - and together they will work to change mindsets and attract more girls to the sport."

Cammi Granato


Cloutier said she's seen a difference in the now 6-year-old Bela since she's taken up hockey - including playing ball outside at recess with the boys. She doesn't feel she can't play because she's a girl.

"She has such confidence but she still wants to look like a little girl. We just want to let [girls] know they're not an outsider when they're playing hockey."

Further information: www.BelaHockey.com .
Your Comments
Post Comment
I have 3 daughters and two have been playing travel sports for years with boys and without. They love to be tough and show up the boys. They love to feminize their equipment and apparel. Nothing quite like beating a boy while wearing pink.
from: Tracieon: 09-28-2009

I have a 14 yr. old girl who has played ice hockey since age 5 on boys travel teams. SHE WOULD NEVER CONSIDER WEARING PINK OR PURPLE and wants the boys to know she's as tough as they are.
from: annetteon: 04-23-2009



Top Stories...
Beacon Cinema Opens in Pittsfield
PITTSFIELD - "It is the crown jewel of the revitalization of downtown." — Mayor James M. Ruberto
New Moon Mania Hits Berkshire Mall
LANESBOROUGH - "The first 'Twilight' movie did very well so we were expecting good crowds not only...
The Independent Investor: Mutual Fund Fees: Why Should...
NORTH ADAMS - From the institutional investor's point of view; when you buy in bulk, no matter what...
St. Stan's Vigilkeepers Keep Spirit of Parish Going
ADAMS - "We're here indefinitely." — Laurin Zepka
New Moon Rises for North Adams, Pittsfield Theaters
NORTH ADAMS - That's good news for people looking for the first-run blockbusters that fuel the holiday...


iBerkshires.com Text Ads
sweetwoodliving.com
www.UMassULearn.net
www.iberkshires.com
www.williamsinn.com
Advertise on iBerkshires.com



Essentials
Berkshire Nightlife
Berkshire Photos
Berkshire Wallpaper
Class Reunion Page
Columnists
Dannyoart.com
Get Lunch Specials
Home & Garden
Movie Times
Obituaries
Randy Trabold
Weddings

Enter your email address below to receive our FREE iBerkshires.com Newsletter

| Home | A & E | Automotive | Business | Community News | Dining | Lodging & Travel |
| Real Estate | Schools | Sports & Outdoors | Berkshires Weather | Berkshires Map |
Advertise | Recommend This Page | Help
Contact Us | Privacy Policy| User Agreement
Execution Time: 832 ms