Business Forum Focuses on 'Guerrilla Marketing'

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WILLIAMSTOWN - Berkshire Enterprises' next breakfast forum will be held on Friday, Jan. 25, from 7:30 to 9 at the Williams Inn.

The forum is called "The 16 Monumental Secrets of Guerrilla Marketing" and will feature a discussion with Steve Fogel, program director of Berkshire Enterprises. He will go over the 16 secrets and talk about how they apply to local businesses. There will be an opportunity for open discussion.

The breakfast forum will focus on the basic concepts underlying "guerrilla marketing." It is based on the work of Jay Conrad Levinson as adapted to the needs of local businesses. Small businesses need great marketing as much or more than large companies. They have to market smarter using limited budgets. They have to spend their dollars and time more effectively if they are to compete successfully.

The forum is free and a light refreshments and coffee will be served. Space is limited and reservations are required. For reservations or for more information, call Fogel at Berkshire Enterprises at 413-236-2141.

The program is the second in a series that Berkshire Enterprises is holding on practical business issues for small businesses in North County. The forums are sponsored by Berkshire Bank, Legacy Banks, Greylock Federal Credit Union, TD Banknorth and  Pittsfield Cooperative Bank. Berkshire Enterprises is a program of the Office for Workforce Development at Berkshire Community College.
If you would like to contribute information on this article, contact us at info@iberkshires.com.

Williamstown Planning Board Narrowing in on Subdivision Bylaw Changes

By Stephen DravisiBerkshires Staff
WILLIAMSTOWN, Mass. — The Planning Board late last month discussed specific features of what it plans to pass as a new subdivision control bylaw this year.
 
The board long has discussed the complex set of regulations as being out of date and cumbersome to both potential developers and the board itself, which has needed to hear requests for waivers of outdated rules for the handful of residential subdivisions that have been proposed in town in recent years.
 
This spring, the town engaged consultants from Northampton's Dodson and Flinker Landscape Architecture and Planning to go through the existing bylaw, compare it to more contemporary regulations in other communities and help craft a revised bylaw.
 
Unlike the zoning bylaw, where amendments require approval of town meeting, the subdivision control bylaw is a creation of the Planning Board, which can make changes on its own after a public hearing process it hopes to complete this year.
 
At a special Planning Board meeting on May 26, Dillon Sussman of Dodson and Flinker and his colleagues walked the board through a dozen different decision points that the board must resolve — either by leaving the bylaw as is or making a change — and offered suggestions based on best practices.
 
All of the issues are technical and ranged from the fundamental, like how the bylaw will define types of subdivisions, to the highly specific, like what turning radii will be required in new streets that are constructed to serve planned developments.
 
One example of a topic that came up in the recent approval of a four-home subdivision off Summer Street is stormwater management.
 
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