Business Forum Focuses on 'Guerrilla Marketing'
WILLIAMSTOWN - Berkshire Enterprises' next breakfast forum will be held on Friday, Jan. 25, from 7:30 to 9 at the Williams Inn.The forum is called "The 16 Monumental Secrets of Guerrilla Marketing" and will feature a discussion with Steve Fogel, program director of Berkshire Enterprises. He will go over the 16 secrets and talk about how they apply to local businesses. There will be an opportunity for open discussion.
The breakfast forum will focus on the basic concepts underlying "guerrilla marketing." It is based on the work of Jay Conrad Levinson as adapted to the needs of local businesses. Small businesses need great marketing as much or more than large companies. They have to market smarter using limited budgets. They have to spend their dollars and time more effectively if they are to compete successfully.
The forum is free and a light refreshments and coffee will be served. Space is limited and reservations are required. For reservations or for more information, call Fogel at Berkshire Enterprises at 413-236-2141.
The program is the second in a series that Berkshire Enterprises is holding on practical business issues for small businesses in North County. The forums are sponsored by Berkshire Bank, Legacy Banks, Greylock Federal Credit Union, TD Banknorth and Pittsfield Cooperative Bank. Berkshire Enterprises is a program of the Office for Workforce Development at Berkshire Community College.
