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Daily Digest
Steve Decker cleans up in front of BankNorth on Wednesday.
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More Snow
The Berkshires received several inches of snow this morning, but not enough to close schools, unlike yesterday's sleety mess. Temperatures will drop into the 20s this afternoon. A few more snow showers are expected through the weekend. |
Duff'em If You've Got'em
 North Adams Regional Hospital went smoke-free Monday — so did all its sister sites, from Sweet Brook to Northern Berkshire Family Practice to the Women's Exchange. No ashtrays, no smoking: No butts about it. |
Wanted: Eagle Eyes
MassWildlife's annual eagle count runs Dec. 31 to Jan. 14. Anyone sighting one of the regal birds in Massachusetts is asked to participate.
Send date, time, location and town of eagle sightings, number of birds, whether juvenile or adult and observer's contact information to Mass.wildlife@state.ma.us. |
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Like to Write?
 iBerkshires accepts submissions about local events, news and opinion pieces. There are openings for freelance work, too, for qualified candidates. E-mail tdaniels@iberkshires.com to find out more. |
ObituariesRegionWhat's PlayingSales FliersColumnists | Independent Investor
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Other StuffMars Rovers Mark 5 Years
 Spirit and Opportunity have been trekking the red planet for half a decade. Spirit hit the 5-year mark on Sunday; Opportunity will on Jan. 24. |
Obama TransitionRelated Stories |
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The Right Words Topic of Business Forum - January 22, 2008
PITTSFIELD - Berkshire Enterprises will hold its February Business Breakfast Forum on Friday, Feb. 1, from 7:30 to 9.
The forum, "A Rose By Any Other Name Wouldn't Sell On eBay," will focus on the importance of word choice in improving sales. Myk Daigle, an eBay entrepreneur, will lead an interactive program to help participants understand how the words they choose can affect the customer's perceptions.
Daigle began selling on eBay in 2002 through his company, Mad Mercantile, and has been doing it full time since graduating from the Berkshire Enterprises Entrepreneurial Training Program in the fall of 2006. He also consults to people who want to start or grow their own eBay businesses.
The program is designed for owners and managers of small businesses of all types. Daigle will use examples of how the use of words has affected eBay sales positively and negatively. The right choice of words can lead to higher bids for a particular item over a very similar item that is described with different words. The key is to know the product and the potential buyers and to use descriptive words that have the highest value to the customers.
Anyone designing an ad, answering customer inquiries, or selling a product has to use words that help the customer understand the value of what is being sold.
The forum will be held at One Fenn St. in the third-floor board room. The forums are free and include a light breakfast. They are made possible by continuing support from Berkshire Bank, Legacy Banks, Greylock Federal Credit Union, TD Banknorth and Pittsfield Cooperative Bank. The space is being provided by CompuWorks.
Space is limited and reservations are required. For reservations or for more information about the monthly business forums, contact Steve Fogel at Berkshire Enterprises, 236-2141. |
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