Yankee President to Speak at Tourism Tuesday
PITTSFIELD — Jamie Trowbridge, president and CEO of Yankee Publishing, publisher of Yankee Magazine and The Old Farmer’s Almanac, will present “Trends in Travel Advertising—Print vs. Web” on Feb. 26 at the Berkshire Visitors Bureau’s monthly Tourism Tuesday noon luncheon at the Crowne Plaza Hotel. The special two-hour event will begin with a Marketing Showcase, featuring trade show format displays staffed by representatives from 17 key consumer and group travel media in the Berkshires’ target markets.During lunch, which begins at 1 p.m., Trowbridge will discuss consumers’ changing media habits and how advertisers are changing their plans to reach them. In addition, he will explore the strengths of all media, with an emphasis on magazines and the web, and suggest how advertisers can determine their best media choices.
Showcase participants will include the Boston Globe, Boston Magazine, Destinations Magazine, (201) Magazine, Boston.com, Passport: Fine Living magazine, Greenwich Magazine, GroupTravelPlanet.com and Westport Magazine.
Yankee, founded in 1935, is one of the largest regional magazines in America, with a total audience of over 1.5 million. Yankee went online in 1995 with YankeeMagazine.com and NewEngland.com, which was recently relaunched with video and features about the region.
A grandson of Yankee’s founder, Trowbridge graduated from Dartmouth College and then worked for several newspapers and magazines before joining Yankee Publishing in 1988. Prior to becoming president in 1999, he served as production director, director of new business development and publishing director. Trowbridge is a member of the board of directors of the City and Regional Magazine Association and of the Independent Magazine Group of the Magazine Publishers Association.
Members and non-members may attend Tourism Tuesdays, which are held to discuss Berkshire Visitors Bureau activities, provide networking opportunities and offer an introduction to the Bureau. Lunch is a buffet with dessert, and the cost is $18 for members and $22 for nonmembers. For a reservation or additional information, call (413) 743-4500, ext. 219, by Feb. 20.
