Visitors Bureau to Host Free Berkshires’ Summer Expo
PITTSFIELD — More than 70 culture and recreation exhibitors will celebrate the Berkshire Visitors Bureau’s 70th anniversary at the Berkshires’ Summer Expo on April 29 from 2-4 p.m. at the Crowne Plaza Hotel. Free and open to the public, the Expo will highlight summer events throughout the Berkshires, including theater, dance, art, history, outdoor activities and family attractions.Participating organizations include Berkshire Theatre Festival, Norman Rockwell Museum, The Clark, Tanglewood, Hancock Shaker Village, Jacob’s Pillow Dance Festival, Jiminy Peak Mountain Resort, Barrington Stage Company, Lime Rock Park Raceway, MASS MoCA, Shakespeare & Company and the Williams College Museum of Art. The Summer Expo will feature several experiential exhibit booths, including a petting zoo and replica farm stand by Green River Farms, Williamstown; a wine tasting of Berkshire-produced wine by Furnace Brook Winery at Hilltop Orchards, Richmond; and a hot air balloon basket display from Worthington Ballooning, Worthington.
The Summer Expo provides an opportunity for the public to tour displays, meet the people behind the scenes at Berkshire venues and explore the panorama of available programs and exhibits. The event is also designed to better acquaint innkeepers, front line personnel, volunteers and others throughout the Berkshire tourism industry with the region’s myriad offerings.
Incorporated as the Berkshire Hills Conference in the spring of 1938, and known today as the Berkshire Visitors Bureau, the bureau is the official, state-recognized tourism promotion agency for Berkshire County. It is comprised of more than 750 dues-paying member businesses and organizations that benefit directly or indirectly from the Berkshire tourist trade.
The bureau’s mission is to increase the number, length, and frequency of tourism visits to Berkshire County by promoting its cultural, scenic, recreational, historic and commercial attributes, and ensure a positive economic impact in the county by maximizing tourist expenditures. The Berkshires’ Summer Expo is sponsored in part by Berkshire Living magazine, Great Barrington, and the Studley Press, Dalton. For additional information, call (413) 743-4500, ext. 211.
