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Wild Oats to Celebrate Earth Day

- April 14, 2008

WILLIAMSTOWN — Wild Oats Market will host an outdoor celebration in honor of Earth Day on Saturday, April 26, from noon to 5.

Local farmers, organizations and businesses will be on hand to share their knowledge and offer practical ways to respond to environmental problems at the local level.

Williamstown's COOL (CO2 Lowering Committee) will demonstrate how the town is addressing climate change issues, and to invite attendees to participate in the COOL Challenge. The Berkshire Bike Path Council will provide the latest information about the bike path that is being built between Williamstown and North Adams.

Berkshire Photovoltaic Services, which has installed more than 130 photovoltaic systems in New England and New York since 1985, will answer questions on PV installation and how the systems work. Other businesses and organizations that will be participating include Shima, a new natural parenting boutique located in North Adams, and Berkshire Grown, an organization that promotes local farmers and locally grown food.

Representatives from farms in the area, including Cricket Creek, Wildstone, Sidehill, and Mighty Food, will also participate. Food demonstrations and music will round out the day.

"Local production, environmental sustainability, and social responsibility are core values for Wild Oats," said general manager Michael Faber. "Earth Day, which promotes cooperative, active participation in the care of the environment, embodies values that are central to our co-op."

Wild Oats Market is a member-owned, cooperative-based whole foods market that buys extensively from local and regional natural and organic food producers. One need not be a member to shop at Wild Oats, although membership offers several benefits. The market carries a wide selection of organic and naturally-made products; healthful supplements and body care products, and environmentally-friendly household supplies.
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