Berkshire Cultural Resource Center's Jessica Conzo checks out Green River Farms' baby sheep.

PITTSFIELD – In the Berkshires, the cultural anchors – the Sterling and Francine Clark Art Institute, Shakespeare & Company, the Berkshire Museum and the like – are sure-fire tourist attractions, but it's the "undiscovered gems" that keeps things interesting.

At the Berkshire Summer Expo, held at the Crowne Plaza on Tuesday, more than 70 area recreational and cultural attractions were on hand to promote their upcoming seasons and show off "everything there is to see and do in the Berkshires."

"This year in particular, people are going to stay closer to home for vacation and they can do it right here in the Berkshires," said Dara Kaufman, director of member services for the Berkshire Visitors Bureau, who organized the first annual expo. "We have everything in one place and we're letting people know about what's out there."

Side by side with mainstays like Jacob's Pillow, the Norman Rockwell Museum and Hancock Shaker Village, new kids on the block had the chance to display what it is that makes their attractions one-of-kind treasures nestled in the picturesque Berkshire Hills.

"I hope that people who came to the expo walk away knowing that there's a lot of unknown gems right here in their back yards," said Kaufman.

For one of those gems, Williamstown's Green River Farms, agro-tourism is the buzzword that could see hundreds of new tourists flocking to the farm that features a picnic area, a petting zoo and nature hikes, just to name a few activities.

"The economy is kind of sketchy right now but we're growing and offering new things to draw people in. We're trying to expand the horizons of the farm," said Christopher Gillooly, who works in promotions for the farm. "We're here, we're alive and well and we're ready to show you nature at its finest."

Green River Farms Vice President Amy Smith said letting people know about their new offerings is essential to the farm's continued success.

"A lot of people outside the immediate Williamstown area don't know we exist. We really need to let people know where we are and who we are," Smith said.

Guido's Fresh Marketplace, with two locations in the city and one in Great Barrington, never exhibited at a bureau event but it's ready to jump right into making a name for itself in local tourism. According to special events manager Erica Heinlein, focusing on the store's unique qualities is the key to attracting more attention to the already popular food store.

Erica Heinlein shows off Guido's Fresh Marketplace's colorful table.

Paul Sena, of Worthington Ballooning, in one of his balloon baskets.