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Training for the Masses: Truth in AdvertisingBy Paul W. Marino - September 20, 2008
iBerkshires Columnist
 | | Paul W. Marino |
If you've been watching NBCTC lately, you've probably seen one of our animated PSAs referring to our programming as "the best TV in the Universe." If you haven't, you should hang your head in shame, because those PSAs (public service announcements) are terrific and should not be missed.
They were made using the ULEAD 3D animation program, which is probably the coolest bit of software we've ever gotten here in our humble studio. Which brings me to my point: Some people may wonder where I get off calling NBCTC's programming the best in the Universe?
It's several things, really, the first of which is pride. Not in myself; humility is one of my (few) virtues, but I'm proud of NBCTC and the work that we do. We exist to help ordinary people like you to produce television shows and then to air them.
Every year, we haul our equipment out and cover the Fall Foliage Parade, live as it happens. We have booths at the Susan B. Anthony Days Street Fair and the North Adams Downtown Celebration. We work with the schools and the Northern Berkshire Community Coalition, and air live City Council, Selectmen and town meetings. We have three video bulletin boards, where announcements, events and services are posted daily.
We do good work for the four communities that make up our service area, and maintain a warm, supportive and friendly atmosphere in our facilities. And then there's the pizzazz we can add to our programming: Digital editing effects, animated graphics and PSAs. All to make your viewing experience the best it can be.
Now throw into this mix what public-access TV actually is: Television production freed from the constraints of owners, corporate sponsors, political slants and ratings. Television geared, not for a mass audience, but for a local one. Television produced locally, by local people, for local people. That, for my money, is what makes it the best TV in the Universe.
And the best part of it is, YOU can be a part of it! Come and see us in Building Six in Western Gateway Heritage State Park. Give us a call at 413-663-9006. Produce a show of your own, or help out on someone else's. Either way, you'll be doing something that nobody in commercial television ever does: You'll be helping to produce the best TV in the Universe, right here at NBCTC.
Paul W. Marino is the production director at NBCTC, the Northern Berkshires public access television station. His column runs once a month. |
| I took my son to the facilities to look around not to long ago. The staff was very kind and showed us the whole building as well as the cameras and equipment. My son particularly enjoyed learning about how TV shows are made. We had a great time! | | from: vcm | on: 09-20-2008 |
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