Winstanley Associates Garners Financial Marketing Award

Print Story | Email Story
American Banker’s Assoc. lauds campaign designed for Hampden Bank

LENOX, Mass – An idea of prehistoric proportions has earned Winstanley Associates some national acclaim.

A consumer campaign created by the advertising agency, dubbed ‘Evolved’ and developed for Springfield, Mass.-based Hampden Bank, played on the idea of ‘out-of-town corporate dinosaurs’ adversely affecting local prosperity, and was recently chosen as one of the best national advertising campaigns in the financial services sector by the American Banker’s Assoc.

Creatures such as the ‘VelociMerger,’ ‘Bureaucradon,’ and ‘Bully Mammoth’ were devised to illustrate this idea, which was then delivered to the local marketplace through a number of media channels, including television, radio, billboards, bus graphics, and a number of print advertisements. The project also garnered three gold regional ADDY awards from the American Advertising Federation (AAF) earlier this year.

Hampden Bank and Winstanley Associates were recognized as runner-up in the national competition, in the ‘brand campaign’ category.

The ABA’s Financial Marketing Awards honor the best bank advertising and marketing campaigns from across the U.S. Established in 1972, the ABA Financial Marketing Awards give recognition to both bank marketing professionals and their agencies, for creative excellence based on bank asset size (Hampden Bank falls into the $500 million - $1 billion category).


A panel of financial services marketers and advertising professionals from around the country judged each entry, based on execution of the communications strategy, message and positioning, and the campaign's overall results.

Entries were divided into 10 categories including annual report, brand, community service, customer acquisition, customer retention, diversity, financial education, humor, inspiration, and internal branding.

As an additional highlight of this achievement, all winning marketing campaigns will be featured within the ABA Bank Marketing magazine throughout 2009.

Financial institutions including banks, savings and loans, insurance companies, brokerage firms, investment firms, credit card companies and their advertising agencies are eligible to submit entries.

Winstanley Associates is a full-service advertising, marketing, and creative design firm based in Lenox, Mass.; winstanley.com
If you would like to contribute information on this article, contact us at info@iberkshires.com.

A Boutique Hotel is Bringing Guests a Luxury Stay in Lenox

By Breanna SteeleiBerkshires Staff

LENOX, Mass. — A new Inn is bringing a boutique-style stay for visitors and locals to enjoy.

Owners, Sullivan Capital LLC, purchased the property, located on 135 Main Street, in 2024. After a year or renovations, Garden Gables Inn is open for business. 

"Garden Gables started off as one of the many Berkshire cottages, 1790 was the date on that, and it's always operated as an inn," said Hospitality Manager Yvonne Walton. "It's just a great gathering place and relaxation spot for people to come and get the feel of Lenox, and just slow down and enjoy the nature and the surrounding area...get culture and art and see some great concerts. I think it'll be a wonderful place, definitely does more of the upper-scale hospitality." 

Owners Niko Giallouis and Eric Sullivan bought the property from the former owner. Sullivan had his eye on Lenox since attending a wedding almost 10 years ago.

"I came to a wedding in Lenox, probably six or seven years ago. Personally, just kind of fell in love with the area, and I guess that's kind of how it got on my radar. So you know from that perspective, as we got into the hotel business out towards an area, it was a place I was kind of monitoring and waiting for the right property to show up."

After purchasing the two underwent a full renovation, a project that cost around $1.5 million. The building, first built in 1780, required some TLC. Sullivan's wife, Jessica, who owns Jessica Sullivan Design, designed the inn.

Sullivan said they installed a new roof, repainted everything, renovated the bathrooms, installed new floors, a new HVAC system, and new plumbing.

"We really touched everything from the outside...I mean, all the aesthetics and layouts changed a bit," he said. "As I said, put about a million and a half into it. All new furniture, fixtures, everything. The design's completely different. It wasn't a full gut, but it was a heavy, heavy renovation."

The two like to collaborate with local businesses, and they make a point to direct visitors to local restaurants, businesses, and attractions.

"If guests are asking for recommendations, our customer service team, our guest services team, will relay that kind of information. Even if we can call and make a reservation for somebody, happy to do it," he said. "We aren't doing breakfast, but what we do is we have partnerships with a lot of the breakfast places downtown. We actually purchase a gift certificates for each person each day, so that they can use that to go downtown."

Sullivan hopes that guests don't see their inn as just a place to sleep and dump their bags, but make it an experience for anyone who stays.

"We really focus on kind of the experience side of things, so again, we want to give you the best experience you can have here...and we want that not just to be the place you put your bag and go do things. It's important to think of everything," he said.

Sullivan said partnerships are important to their business and are a way to connect with locals.

"The local partnerships, I can't stress that enough, because no matter how much and how great the room is, people are still going to want to go do other things," he said. "So, I think it just benefits everybody if we're all working together and so forth, and supporting the community, being neighborly too, because we are surrounded by residential homes...But we really try to put a lot of blood, sweat, and tears, a lot of love into the building, all the details, really care about the senses," Sullivan said.

The Inn's check-in and reservations are completely online. When guests arrive, all they have to do is check in online and receive their code that they will use to enter their room. Sullivan hopes this helps create less stress for guests and gets them to their room as fast as possible, especially after a long trip.

View Full Story

More Lenox Stories