City, BEDC, PERC Collaborate on Business Recruitment Materials
PITTSFIELD, Mass. – Mayor James M. Ruberto today released new marketing materials to help recruit businesses to the City. The new brochure was developed in collaboration with the Berkshire Economic Development Corporation (BEDC) and the Pittsfield Economic Revitalization Corporation (PERC), two organizations the City works closely with in its efforts to grow jobs and investment in Pittsfield.“Pittsfield has available sites, buildings, incentives and assets that make this a very desirable location for new business investment,” said Mayor Ruberto. “Our work with BEDC, funded by PERC, has created new materials that highlight the benefits and opportunities available here. They help us tell our story.”
The new brochure entitled “Creative Pittsfield” highlights several available development sites within the City as well as featuring notable companies located in Pittsfield. The piece, which is also posted on the City’s website as well as the BEDC website, provides an overview of incentives and impressive regional assets that are available for new business investment in Pittsfield.
“Developing marketing materials that capture the opportunities and enviable assets of Pittsfield and the Berkshires is a critical step in positioning the region for growth in a highly competitive marketplace,” said David Rooney, President of the BEDC. “This collateral piece, together with the marketing video loop we developed from the multiple videos currently available on the City’s website, provides us with some of the basic tools to reach out to developers, site selectors, target businesses and commercial brokers as they explore new locations in the Northeast.”
The brochure and video loop were developed with funding support from PERC and Jobs for Pittsfield. “These marketing materials are building blocks for the City as we continue to support the redevelopment of Pittsfield through new investment and diversification of our job base,” said Jay Anderson, President of PERC. “The collaboration with BEDC and the City allows us to leverage site information, marketing experience and available resources to market the City effectively.”
