BCC to Offer Marketing, Selling Skills Course10:37AM / Thursday, February 26, 2009
Berkshire Community College will offer the following basic marketing and selling skills course this spring. The course, presented by Joseph Furgal, President, Creative Training Solutions, will be held at the Intermodal Education Center on the corner of North Street and Columbus Avenue. in Pittsfield.
“Basic Selling Skills” (WKS 9170), a six session course, builds on a complete selling process which, if followed makes a salesperson’s life easier and puts them on a successful career path. The course is designed to give anyone involved in marketing and sales a working knowledge of the sales process and provides the “how to” of building long-term and profitable relationships. Classes meet Wednesday and Friday morning, April 8 through April 24, from 8 to 10.
The following six sessions are offered individually or as a package. Cost is $495 for all six sessions or $99 per class.
“Selling, Goals, Marketing” (WKS 9171) participants define selling, set goals, identify markets and develop activity. The course includes completion of Sales Skills Inventory. Class meets Friday April 8.
“Client Relationships” (WKS 9172) covers techniques in approaching future clients, the pre-approach, the approach, referrals and the need for a plan for every contact with prospects and clients. Class meets Friday April 10.
“Selling Is Communicating”! (WKS 9173) covers the critical components of the sale: communication, relationship building and trust. Class meets Wednesday April 15.
“Selling Styles” (WKS 9174) focuses on reviewing the process used to determine individual styles. Class meets Friday April 17.
“Style Sales Strategies” (WKS 9175) studies the use of behavior and social styles in the sale. Students learn to validate themselves, their product, service and the company. Class meets Wednesday April 22.
“Client Care & Inventory” (WKS 9176) teaches how to keep service ongoing to assure client relationship is maintained on a long term basis. The class is a final review of retaken sales skills inventory. Class meets Friday, April 24.
For more information, or to register, call BCC’s Office of LifeLong Learning at 413-236-2122 or 413-236-2123. |
