BCC to Offer Marketing, Selling Skills Course

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Berkshire Community College will offer the following basic marketing and selling skills course this spring. The course, presented by Joseph Furgal, President, Creative Training Solutions, will be held at the Intermodal Education Center on the corner of North Street and Columbus Avenue. in Pittsfield.

“Basic Selling Skills” (WKS 9170), a six session course, builds on a complete selling process which, if followed makes a salesperson’s life easier and puts them on a successful career path. The course is designed to give anyone involved in marketing and sales a working knowledge of the sales process and provides the “how to” of building long-term and profitable relationships. Classes meet Wednesday and Friday morning, April 8 through April 24, from 8 to 10.

The following six sessions are offered individually or as a package. Cost is $495 for all six sessions or $99 per class.

“Selling, Goals, Marketing” (WKS 9171) participants define selling, set goals, identify markets and develop activity. The course includes completion of Sales Skills Inventory. Class meets Friday April 8.

“Client Relationships” (WKS 9172) covers techniques in approaching future clients, the pre-approach, the approach, referrals and the need for a plan for every contact with prospects and clients. Class meets Friday April 10.

“Selling Is Communicating”! (WKS 9173) covers the critical components of the sale: communication, relationship building and trust. Class meets Wednesday April 15.

“Selling Styles” (WKS 9174) focuses on reviewing the process used to determine individual styles. Class meets Friday April 17.

“Style Sales Strategies” (WKS 9175) studies the use of behavior and social styles in the sale. Students learn to validate themselves, their product, service and the company. Class meets Wednesday April 22.

“Client Care & Inventory” (WKS 9176) teaches how to keep service ongoing to assure client relationship is maintained on a long term basis. The class is a final review of retaken sales skills inventory. Class meets Friday, April 24.

For more information, or to register, call BCC’s Office of LifeLong Learning at 413-236-2122 or 413-236-2123.
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Lanesborough Passes FY 2027 Budget, Warrant Articles

By Breanna SteeleiBerkshires Staff
LANESBOROUGH, Mass. — Town meeting on Tuesday approved an almost $14 million fiscal 2027 budget, and approved bylaws for short-term rentals and signage, and for public safety vehicles. 
 
Of the 20 warrant articles, one, Article 7, to use free cash to pay prior fiscal year bills of $941.27 was indefinitely postponed by Moderator David Rolle because the bills were for the fire association.
 
Some 247 of the town's more than 2,600 registered voters filled Lanesborough Elementary School, debating articles during a meeting that lasted more than three hours. 
 
The town's 2027 spending plan is up more than 10 percent, with the main increases from higher enrollment in the regional schools and the McCann Technical School renovation project.
 
Voters approved the assessment of $7,586,284 for Mount Greylock Regional School. They also approved Article 11, which was the use of $16,298.48 in free cash for the McCann's roof and window replacement project so as not to impact the budget. 
 
Ambulance Director Jen Weber is planning 24-hour coverage, which means more staff and a hike in her budget. Article 5 asked the town to appropriate $234,100 to operate the Ambulance Enterprise Fund for salaries and expenses, which passed.
 
Fire Chief Jeff DeChaine spoke to the audience on his articles and the need for a new truck to replace the 1996 fire truck, listed on the warrant articles for a total $813,366, which includes a $100,000 contingency cost on whether a 2026 model-year chassis can be secured before new emissions standards in 2027. If they get the 2026 chassis, that contingency likely won't be needed.
 
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