Greylock Marketing Group Wins National Awards12:00PM / Friday, June 05, 2009
 | | Photo caption: John Bissell, Joanne Billow and Bob Maxwell of Greylock Marketing Group. |
PITTSFIELD, Mass. - Greylock Marketing Group, a subsidiary of Greylock Federal Credit Union received top national awards for creative advertising campaigns produced in 2008. Greylock took home a Diamond Award and an Award of Merit from the Credit Union National Association (CUNA) Marketing and Business Development Council at a conference held in San Diego, CA, earlier this year. The selection was made by a national panel of judges from among 1,200 entries.
President of Greylock Federal Credit Union, Angelo C. Stracuzzi said, “I’m proud that the Greylock Marketing Group has been recognized nationally for the great work they do on behalf of our Credit Union. It takes a lot of imagination and hard work to be selected from a field of over 1,200 entries.”
The Diamond Award represents the pinnacle of credit union marketing and business development and features 34 categories, ranging from direct mail and Web site marketing to public relations and political action. Judges evaluated entries based on strategy, design and production, creativity, copy and communication, and results.
Greylock Marketing Group received the first-place Diamond Award for its “Greylock Stories” television ads which featured actual testimonials from Greylock members. A merit second-place prize was awarded for Greylock’s “Extra! Extra!” print campaign which highlighted the credit union’s local lending strength.
Robert Maxwell, Assistant Vice President of Marketing said, “It’s always an honor to be recognized by your peers. Our team works really hard all year long to let people know the benefits of Greylock membership. That’s what matters to us.”
“Still,” Maxwell added, “The awards do look nice on the shelf next to our previous awards.” Greylock has won 5 national advertising awards over the past three years.
About CUNA:
The CUNA Marketing and Business Development Council is a member-led organization
comprising 1,000 credit union professionals from across the United States. The council strives to provide superior educational and networking opportunities to help its members be recognized in the credit union industry as the premier experts in credit union marketing, business development, and related disciplines. For more information, visit www.cunamarketingcouncil.org.
About Greylock Federal Credit Union:
Greylock was recently rated the top credit union in the United States for total value returned to Members/Owners according to Callahan & Associates, a national credit union research and consulting firm. Greylock Membership is open to anyone who lives, works, attends school, worships or regularly conducts business in Berkshire County. Greylock Federal is wholly owned by its more than 65,000 members and offers full-service branches in Pittsfield, Great Barrington, Lee, Adams, North Adams, and Williamstown. More information is available at www.greylock.org. |
