Sawyer Library Receives 2009 Best of Williamstown Award

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Best of Williamstown Award Honors Their Achievement

WILLIAMSTOWN, Mass. - Sawyer Library has been selected for the 2009 Best of Williamstown Award in the Libraries category.

Each year, The Best of Williamstown Award Program recognizes outstanding local businesses that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community.

Various sources of information were gathered and analyzed to choose the winners in each category. The Best of Williamstown Award Program focused on quality, not quantity. Winners are determined based on the information gathered both internally and data provided by third parties.


About The Best of Williamstown

The Best of Williamstown funded by local businesses operating in towns, large and small, across America. The purpose of Best of Williamstown Award is to promote local business through public relations, marketing and advertising.

The Best of Williamstown Award Program was established to recognize the best of local businesses in their community. Our organization works exclusively with local business owners, trade groups, professional associations, chambers of commerce and other business advertising and marketing groups. Our mission is to be an advocate for small and medium size businesses and business entrepreneurs.
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Williamstown Yarn Store Bringing the Hobby Closer to Home

By Breanna SteeleiBerkshires Staff

Gather sources some of its yarn from regional producers. 

WILLIAMSTOWN, Mass. — If you knit, crochet, or want to pick up a new hobby with yarn, a new space is open to get your supplies.

On March 18, owners and friends Ashley Cart and Geraldine Shen opened Gather on Spring Street.

The two teach knitting classes at Williams College and thought it would be great to bring their hobby to life.

"We have always been avid knitters, and we've spent a lot of time together doing that, and find it to be for ourselves like this really wonderfully calming hobby," Shen said.

Shen said they see many people starting to take up the hobby and thought it would be great to open in location convenient for students and to give them a space to curate their work.

"We're finding a lot of interest amongst people to learn how to knit. Young people who want to get off their screens, find something that they can do with their hands, and so we have always talked about, like, wouldn't it be cool to one day do this," Shen said.

Shen said there aren't many options to buy yarn in the area, and often they're a long drive away. While they opened an online shop before finding a storefront, they recognized that for some knitters buying, online was not ideal.

"Yarn is one of those things that you do, at least the first time, want to see it in person, and like touch it, and look at it against your skin, or you know, color combinations, if you knit or crochet, just like to squeeze the yarn, and feel how squishy and soft it is, and so it is one of those things that you can't just easily buy online," she said.

Their new space is at 57 Spring St. on the third floor. An elevator at the Bank Street entrance can be taken straight to their door, it is especially readily accessible to the college students.

"We've sort of been working with Williams students, and we wanted to be accessible to them, because we really feel as though there's a renewed interest in this craft from younger folks, and that it can be a really good thing for them, and so we wanted to make it easy for Williams students to access the store, and they don't all have cars, they don't all leave campus much, so being on Spring Street was important to us," Shen said.

The store offers a variety of yarn and supplies, and a sit and stitch room where anyone can come in and hang out and work on their projects with others.

They buy yarn from local producers and offer other products as well.

"When people come through, like tourists and stuff, often they ask us what can you get here that you can't get anywhere else," said Shen. "So we have some yarns from local farms, we have some handspun by a local artist who's based in Lanesborough, we've got yarn from this woman who dyes it up in Brattleboro [Vt.], and so we're trying to highlight some of the really cool farms that we have around here."

One of the main opportunities they hope to expand on is being able to go into schools and teach children how to knit. They recently were awarded a grant to teach WIlliamstown Elementary School  fourth graders how to knit. Each child was able to make a square and Shen and Cart put all of the squares together and it is now hanging in their space when you walk in.

"We want to go into more schools and teach kids how to knit, because there's some really cool research that talks about, like, the benefits of teaching younger children how to knit. It helps them concentrate, it helps them calm down, and gives them a sense of accomplishment," Shen said.

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