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Pittsfield Cooperative Bank Appoints New Retail Banking VP04:05PM / Tuesday, June 30, 2009
 | | Charles B. Troccia |
PITTSFIELD, Mass. - Conrad Bernier, chairman and chief executive officer of Pittsfield Cooperative Bank, announced the appointment of Charles B. Troccia to the position of VP Retail Banking. In this capacity, Troccia will be responsible for the strategic and tactical leadership of the Bank’s branch office system as well as the institution’s marketing efforts.
In commenting about the appointment, Mr. Bernier said, “We are extremely pleased to welcome Charlie Troccia to the Pittsfield Cooperative Bank family. His experience in community banking and his expertise in financial marketing and business development will surely help the Co-op succeed with our customer- and community-focused agendas.”
Troccia, who resides in Dalton, brings over 25 years of senior management experience at various financial institutions throughout New England where his responsibilities included retail delivery systems, marketing, and sales management, among others. Most recently he was the chief marketing officer at Legacy Banks in Pittsfield. He is a BSBA graduate of Marist College in Poughkeepsie NY.
Pittsfield Cooperative Bank is a Berkshire County- based financial institution with branch offices in Pittsfield, Dalton and Great Barrington. The Bank has served Berkshire County residents and businesses for 120 years. |
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Mr. Troccia,
Congratulations on your appointment. The press release indicated that you had been the "chief marketing officer" of Legacy Banks. Personally I've always thought that Legacy had the best advertising/marketing efforts in the region.
Is that skill set to be carried over to the Co-Ops's retail banking side?
...just curious. Again, congratulations.
Warm Regards,
Allen Harris
Berkshire Money Management | | from: Allen Harris | on: 06-30-2009 12:00AM
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