The Purple Pub will reopen with a new owner in Mark Paresky's new Spring Street building this spring.
WILLIAMSTOWN, Mass. — The Board of Selectmen paved the way for a significant reshuffling of the town's restaurant scene Monday night, by approving an alcohol license transfer from the owners of Mezze Bistro and Bar as they prepare to move from Water Street to the former site of Le Jardin on Cold Spring Road, and by approving an alcohol license for two new eateries slated to open at Mark Paresky's new $4 million development on Spring Street later this spring.
Speaking on behalf of his client Mezze Inc., attorney Sherwood Guernsey said the popular eatery at 16 Water St. plans to relocate later this spring, although the precise timing has yet to be worked out. He requested the Selectmen approve language that would allow the license transfer to take effect once Mezze's owners have written the town informing them of when it will take place, to ensure there is no gap in coverage.
Mezze co-owner Nancy Thomas said the move would enable the company to join the restaurant and Mezze Catering under one roof. It will include outdoor seating on a patio, and some "edible landscaping" to fit in with the restaurant's commitment to using locally grown produce.
"I'd like to say you'll get more Mezze," Thomas said. "We're going to have land for the first time."
She said the company has no plans "in the 2010 period" to use the six guest rooms that are available on the site as a hotel.
Mezze, which is co-owned by entrepreneur Bo Peabody, has operated at its current location near the center of town since 2001. It moved there shortly after its previous location just down the street burned down.
The location at 777 Cold Spring Road operated for decades as Le Jardin, and was sold to Jae Chung and partners in 2007. For a year, Jae's Inn operated there, until in the wake of a dispute among the partners, Chung moved it back to its original location in North Adams (where it closed last December). The property was purchased at a foreclosure auction by the owners of Mezze last spring for $575,000.
Mezze has been on Water Street for nine years.
Also at last night's meeting, the board approved an all-alcohol license for the new Purple Pub and the Spring Street Pizzeria, which are planning to move into 61-65 Spring St. in time for Williams College's commencement weekend. Attorney Harris Aaronson, who represents the Berkshire Restaurant Group, explained that the license would cover both establishments. The license will be in the name of manager Molly Ferioli, who currently manages Alta Restaurant in Lenox, also owned by the group. Co-owner Thierry Breard is not on the license because he is not a U.S. citizen.
The Selectmen asked several questions regarding the unusual arrangement of having two places under one license. Although the two will share some kitchen and storage spaces, for patrons they will be separate locations divided by a public space not covered by the license.
Selectmen Chairman Tom Costley explained that the owners need to make the arrangement clear to patrons. "It won't seem reasonable to some people, but it's what you have to do," he said.
Selectwoman Jane Allen made it clear to Ferioli that the town expects complete compliance with the law about serving alcohol to minors. She said other managers who had arrived in Williamstown with no prior experience in a college town have faced a list of unexpected challenges, including an astonishing number of fake IDs, and the way that they weren't prepared "for the testing of new owners."
"You need to establish a reputation for being tough," she warned.
Also at Monday's meeting:
► The board approved a request for an awning at "That's a Wrap," the new sandwich shop scheduled to open sometime around April 1 in the former Helen's Place at 60 Spring Street.
► Christopher Winters and Patrick Dunlavey of the Planning Board outlined six bylaw changes the board would like to present to town meeting in May for approval. Several of them are housekeeping changes to clean up some language in the code, including one that gives the Zoning Board of Appeals the ability to make discretionary decisions on certain kinds of variances.
► Another proposal would remove the requirement that businesses on Spring Street provide off-street parking. "We're sacrificing the requirement for offsite parking ... in favor of the kind of development we as a community in our Master Plan have said we want," Winters said. Another would allow overnight parking of vehicles with a payload capacity of 1.5 tons. The current rule, which allows vehicles with a capacity of three-quarters of a ton, was described as out of date and does not account for some of today's vehicles.
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Any idea what will be going in where Mezze is currently located?
What I would really like to come to town is Panera. It's mixture of sandwiches, soups and bakery items would be hard to beat. It would save me a trip to Pittsfield. So somebody out there with money to invest and some energy hop to it.
A market in town is sorely missed by those who prefer not to do everything in a car. While it is true that that many locals can walk to Wild Oats, it is not the same experience as being on Spring Street, having some lunch, stopping off for the paper, window shopping and then buying the fixings for dinner, all on foot. The thought that some day we might actually get a market where the town garage was is still a dream for me.
To Local Girl - Ephorium tried the green market concept and failed miserably, even with the subsidized rent from the college. Now it's not much more than a convenience store. There simply is not enough demand for a grocer on Spring St.
i have a hard time believing that so many people want a chain restaurant of mediocrity to move anywhere into this little purple bubble where we already have a surplus of disappointing eateries. really? panera? subway? that's what you want? ugh. what happened to appreciation of talent?
Ephporium failed but not because there is no demand for a grocer on Spring Street - they never carried fresh lettuce or the fish they promised. They serve the students, not the town. Slippery Banana was a highly successful grocery store on Spring Street, for many years.