Mt. Greylock Bowl Sold; Golf Simulators Being Installed

NORTH ADAMS, Mass. — The rumble of bowling balls down the wooden lanes of Mount Greylock Bowl will soon be complemented by cries of "Fore" as golfers swing along a simulated Pebble Beach.

Three top-of-the-line golf simulators are replacing six of the bowling lanes at the 52-year-old bowling alley; also in the works are more activities such as shuffleboard and dart leagues.

The changes are part of the alley's new management, which took over on Friday.

Mount Greylock Bowl, at 41 Roberts Drive, was purchased on Friday from owners Gary and Beverly Superneau for $423,800 by KG&E Realty Group LLC, with principals Osmin "Ozzie" and Monica Alvarez of Williamstown. James Shaker has taken over the business and will manage the operations. The Superneaus will continue managing the bar and grill under a separate lease.

Alvarez, also owner of iBerkshires.com's parent company BoxCar Media, said he and Shaker, his brother-in-law, were looking for a location for golf simulators when mutual friends put them in contact with Superneau. Alvarez said a deal came together to purchase the building in a fairly short amount of time.

"I'm extremely excited for the possibilities that lie ahead," said Shaker, who's already been putting in hours at the business.

The renovations include the construction of a new recreational room and the reduction of six of the 36 bowling lanes to make way for the simulators. Construction is expected to be completed by next week and the simulators should be open shortly after Christmas. The name may be changed slightly to add "Golf."

"The purchase was made for a variety of reasons," said Alvarez. "First and foremost, it was made to make sure that a great recreational outlet like the bowling alley remained available for Berkshire County residents.

"Secondly, the idea of creating more indoor recreational activities like golfing, dart leagues, shuffle board and corn hole tournaments was something that we felt was needed not only in Northern Berkshire County but by all of Berkshire County."

North Adams Planners OK New Event Space for Tourists Resort

By Tammy Daniels iBerkshires Staff
05:34AM / Tuesday, November 10, 2026

Tourists' owners say they've been in need of a gathering space for years, based on the number of requests they get. 

NORTH ADAMS, Mass. — Tourists Welcome resort was approved on Monday for construction of a building to serve gatherings and the Airport Rooms.

 

"This is our first opportunity to like fix the biggest thing we screwed up in building Tourists, which was not making a big room," said representative Eric Kerns. "The first year we opened, we got 1,200 event requests the first year, and we've continued to have almost 1,000 event requests every year."

 

The 140-seat event building will be constructed adjacent to the Airport Rooms on the east end of the State Road property, which operates at Blackinton Operating LLC. The 91-foot-long structure will include a kitchen to serve both the event space and the Airport Room, which will be connected via an enclosed corridor. Overflow parking will be at the Blackinton Mill, also owned by the partnership, with shuttle service for events. 

 

The new building will be set on piers to minimize excavation and will include a deck that will extend behind the Airport Rooms. The building also will utilize an all-electric mechanical system with high-efficiency heat pumps and energy recovery ventilation.

 

Kerns noted the resort has been erecting tents on that space for events — this will just make the use of the space permanent. He described the trailer being used as a "kitchen" for the Airport Rooms "a very clever two-year solution that has lasted seven years."

 

"It's just been a a real struggle to find a building that we can build that makes that the math makes sense given current, you know, construction costs we have come across," he said. "We've come upon a design that works for us, and it's really a continuation of the business that we've been doing. This site is where you've probably seen us put up a tent before, so we already have events of this size on the site."

 

Tourists was built as a minimalist resort, with the rooms facing the Hoosac River; the new structure will continue that aesthetic with a blank wall facing the road and large windows looking out on the river.