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Store manager David Richards strikes a pose.
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The convenience store was filled with blue and green balloons.
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Cumby's swag at the door.
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Employees and managers pose for pics.
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Cowing around.
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Robert Lemaire and Richards with some Cumby's favorites - Milk and Chill Zone.
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The whole crew.

North Adams Cumberland Farms Holds Grand Opening

By Tammy DanielsiBerkshires Staff
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Robert Lemaire cuts the ribbon on the new Cumberland Farms Convenience store on Curran Highway.

NORTH ADAMS, Mass. — Cumberland Farms held its latest grand opening in the Berkshires on Monday afternoon and kicked off a fundraiser for the North Adams Youth Football League.

Robert Lemaire, president of the league, cut the bright green ribbon to officially open the doors on the 4,500 square foot store, which opened for business about a month ago on Curran Highway.

"Cumby's is fundraising for us with 10 cents being given to Youth Football for every drink they sell," Lemaire said.

The fundraiser runs through Nov. 24 at the Curran Highway location only and applies to dispensed drinks — Chill Zone and coffees.

The company typically holds its grand openings in conjunction with a local fundraiser.

The convenience store and its five gas pump stations is the third Cumberland Farms to open in the city; older stores are on Ashland Street and the Mohawk Trail. It employs about dozen people split between part and full time.

The latest addition was built on the site of the former Greenbergs & Sons home improvement store that abruptly closed last year after nearly 40 years at the site. The prominent location at Hodges Cross Road made the property attractive because of its visibility.



Cumberland Farms has been revamping its more than 550 stores since 2008 to offer more space, more choice and more convenience foods; the Curran Highway store is the about the 240th to be redone or built. Both the Williamstown and Dalton stores have been reconstructed.

Blaine Applebee, area sales manager, said the company is looking at options for the two older stores in North Adams. The Ashland Street store is landlocked on a smaller lot making it difficult to expand in size without acquiring nearby properties. The larger Mohawk Trail store has room to grow but Cumberlands is looking at an adjacent property to offer greater sitelines.

"It's all about visibility," he said, noting the Curran Highway location allows motorists plenty of time to see what's ahead. "We don't want them to drive by and say 'oh, was that a Cumberland Farms?' "

The New England company has been making significant investment in its properties and is attempting to get away from the "gas station food" reputation that has long dogged convenience stores. At the new Cumberlands, there is a wide variety of coffees and beverages, grocery items, snacks, baked goods, prepackaged sandwiches and salads, and hot foods such as pizza and hot dogs.

Customers who dropped by during the grand opening event were treated to free beverages and hot food samples, and a cart full of swag — sunglasses, keychains and T-shirts — while a cow and a giant frozen drink entertained the crowd.

Cumberland Farms, headquartered in Framingham, employs more than 6,000 people. It sells enough Chill Zone drinks to fill six Olympic swimming pools every year.


Tags: convenience store,   gas station,   grand opening,   ribbon cutting,   

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Why the Massachusetts Art Community Is Worth Continued Investment

By James BirgeGuest Column
How do we quantify the value of art on society and culture? Even eye-popping figures, like the $100 million estimate for the jewels stolen from the Louvre, or the record auction last fall that saw a piece by Gustav Klimt sell for more than $236 million can't fully account for the value of the history, stories, and emotions behind the creations themselves. But beyond that, there is a measurable financial, cultural and social benefit of the arts that is often taken for granted. 

Closer to home, arts and cultural production in the Commonwealth of Massachusetts totals nearly $30 billion annually, representing more than 4 percent of the state's economic output, according to the Mass Cultural Council. All told, more than 130,000 jobs are spread across the commonwealth creating a vibrant and thriving artistic community for us all to enjoy. 

Despite the obvious impact, these figures are under threat. A recent survey by MassCreative compiled recent federal cuts to the National Endowment for the Arts, the National Endowment for the Humanities and the Institute of Museum and Library Services and identified 63 grants canceled and $4.2 million in grant funding rescinded across New England so far this year. 

The dollars, of course, are important. But they also only scratch the surface on what they bring to the community. Today, we risk losing part of the culture and identity many now take for granted. 

While others choose to look past these less tangible, but just as vital benefits, we're doing the opposite. Massachusetts College of Liberal Arts is all in to ensure the next generation retains their access to works of art, while also being empowered to create themselves. 

Last fall, MCLA officially broke ground on the new Campagna Kleefeld Center for Creativity in the Arts, which will serve as a new hub for the campus and the local community for arts programming. When complete in fall of 2027, our students will benefit, but so will all of Berkshire County and artists in the surrounding area. 

This exciting new facility is just one of the many forthcomings our region can enjoy in the coming years. Just a few miles away, anticipation builds for the Fall 2027 anticipated opening for the Williams College Museum of Art. Years in the making, the museum likewise grows from an enduring commitment to the arts, both in curriculum and in practice. Exciting times are also underway for the Clark Art Institute with the construction of a new facility to house a collection of 331 works of art, including paintings, sculptures, drawings and other works. Their wing is scheduled for completion in 2028. And listeners will no doubt enjoy the sounds and melodies from Mass MoCA Records, the latest endeavor to foster creativity and artistic pursuits through music launched in October as well. Of course, many are also awaiting the reopening of the Berkshire Museum anticipated this summer, after a tremendous renovation process to rejuvenate the experience for visitors. 

So much time, energy, and yes, dollars, have already been invested in taking these facilities from ideas and sketches and making them reality. But they represent much more than new buildings. They represent new opportunities to cultivate and accelerate the thriving arts community in Massachusetts and the northern Berkshires. 

Art, regardless of the medium, is a reflection of who we are, where we've been, and what we aspire to be. It can be inspired by hopes or fears and chronicle collective triumphs as well as tribulations. The goal of art is not only to document history, but to inspire those positioned to change it and to feel something new or even to provoke us to revisit our own assumptions or misconceptions. 

As unfathomable of a number as $30 billion can seem, boiling down the impact to any number inherently discounts the unknowable downstream effects our graduates will bring to the community and the broader world after they leave our institutions. Likewise, rescinding $4.2 million now removes a huge chunk of that growth potential.  

Justification for making these investments today when simply boiled down to dollars and cents still places us on solid ground strictly from a financial perspective that forgoes all of the intangible, but no less valuable, benefits as well.  

The arts are still worth our support. And our community will be richer for it. 

James Birge, PhD, is president of Massachusetts College of Liberal Arts in North Adams.  

 

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