Residents and community groups had their first chance to propose ideas and share their thoughts about Morningside's future at a kickoff meeting Wednesday morning.
PITTSFIELD, Mass. — Mayor Daniel Bianchi remembers growing up in a vibrant Morningside neighborhood. And he wants that back.
"This was just an incredibly vibrant area. Anything a working family would need was right here in Morningside," Bianchi said.
But then General Electric closed up shop putting many in the neighborhood out of work. The once hopping neighborhood became a shell of itself and businesses struggled, storefronts emptied, and residents moved away.
But, "there are hundreds of people who still live here, who grew up here, who still believe in Morningside. I still believe in Morningside," the mayor said.
On Wednesday, those who "believe" in Morningside gathered to start planning the steps to bring the Tyler Street community back to life. The city is part of a Transformative Development Initiative, through Mass Development, with the goal to restore economic vibrancy to the neighborhood through a partnership of community groups, the city and private businesses.
The first step in the process is to develop an action plan envisioning what the community will eventually look like and how to get there.
"We're passionate about community development. It is our job to stitch these [stakeholders and ideas] together," said Lisa Nagle, a principal with the planning, design, and architecture firm Elan. "We want this to be an action plan people can use."
Over the next eight months, the firm will be holding public meetings, open houses, meeting with stakeholders, identifying funding sources, and crafting what Nagle calls a "roadmap" for redevelopment. The plan will identify specific properties for redevelopment, who could do it, and where the funding will come from.
"We're looking to have a draft in early winter," Nagle said.
The identified district is anchored on each end by Berkshire Medical Center and the William Stanley Business Park, which will soon be home to the Berkshire Innovation Center. Through redevelopment of certain properties — such as St. Mary's the Morningstar Church — along with a streetscape reconstruction, the hope is to bring more jobs and housing to Tyler Street.
"We're trying to get away from suburban sprawl and build compact neighborhoods," said City Planner C.J. Hoss of the currently envisioned future of Tyler Street. "This was pitched as a connection from downtown to the William Stanley Business Park."
Morningside's future is seen as one where somebody could live, work, and play all within walking distance.
The state is bringing an array of additional tools to make that happen, according to Anne Haynes, director of the Transformative Development program. Those tools include loans for small businesses or even equity investments into properties.
Haynes said Pittsfield is the "front door" of the state and stood out among the applications.
Hoss said outside of the TDI program, the city has set aside money to start planning a streetscape project, is working with the University of Massachusetts at Amherst on revamping commercial design and zoning, and embarking on a survey of endangered historic properties. All of those, coupled with the TDI, conforms with the city's master plan adopted in 2009, he said.
Meanwhile, the Tyler Street Business Group is envisioned to play a major role in the planning. The group has already laid the foundations for revitalization.
Tyler Street Business Group President Diane Marcella said the group successfully got banners and holiday decor, created walking loops, launched business-to-business meetings and networking nights, is growing the Discover Tyler Street fair, hosts the Halloween Parade, and is helping small businesses grow.
The Pittsfield Economic Development Agency has two projects underway to set the framework for redevelopment of the William Stanley Business Park. According to Executive Director Corydon Thurston, the Berkshire Innovation Center is expected to break ground this fall and open in early 2017. That project is a $9.75 million construction of shared workspace for advanced manufacturing businesses and educational institutions.
City Planner C.J. Hoss said Tyler Street is envisioned as an area where someone could live, work, and play without every having to drive anywhere else.
The Woodlawn Avenue bridge is being reconstructed now, which will link Tyler Street with East Street. Thurston said he anticipates new traffic patterns to increase visibility of the park as well as increase the feasibility of a company locating there.
"Both of these projects will bring new vitality to the area," Thurston said.
Nagle said the planning process starts — and started on Wednesday — with finding out what is happening in the neighborhood and what people want it to be. On Wednesday, residents and groups posted notes on boards identifying ideas for property redevelopment and priority areas for focus.
Ultimately, Nagle says the company will come up with a "brand" for Tyler Street. That will then lead into focus on where the key pieces could be.
The process and concept isn't unknown in the city. A similar plan was used for North Street. On North Street such projects as the Beacon Cinema, the Colonial Theater, and Barrington Stage were elements to grow the arts and cultural economy and increase foot traffic on the city's main thoroughfare.
Those projects were also coupled with a massive streetscape projects, which included renovation of Park Square. That streetscape project is now entering its final stages with construction planned to begin on the final section to start the first week in September.
Bianchi said the Tyler Street process is an extension of what the city has done with North Street.
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PCTV Celebrates 40th Anniversary with Community
By Breanna SteeleiBerkshires Staff
PITTSFIELD, Mass. – Many fans, workers, past workers, and city officials gathered at the Berkshire Hills Country Club Friday night to celebrate Pittsfield Community Television turning 40.
The room was alive with people eating, laughing, taking photos in a photo booth and watching snippets from PCTV's past archived programs throughout the decades curated by Operations Manager Dave Cachet.
President of the Board of Directors Sue Doucette acknowledged everyone in attendance and thanked the volunteers who help or have helped bring PCTV to the screen.
She reflected on how much technology has changed since 1986 and on PCTV's role in covering parades, debates and election-night precinct results
"You heard it and saw it yourself, and you can interpret it your way. Not everybody has this, but we in Berkshire County do, and we need to be forever grateful to the people that have come before us and made this possible. So, for me personally, I love the staff at PCTV and the board members. I never begrudge going to a meeting. I like these people," she said.
Executive Director Shawn Serre said he feels as though this is their "Eras Tour," referencing Taylor Swift's record-breaking concert series. He reminisced about PCTV's eras.
"The first of our eras is the founders' era, that time when this was just an idea tossed around among colleagues with various skills and with an interest in creating a local source of television, but with no funding, no equipment, no facility, no staff, no volunteers other than themselves," he said.
He said the next era starts with PCTV's move to Fourth Street. At this point, they named their first executive director Garrett McCarey and built their first facility at 163 Fourth Street. They made community connections, programs, and learned the ropes, he said, adding that they "pushed the boundaries of what public access could accomplish".
He said the next era is their Federico era, led by former Executive Director Bernard Avalle and changing technology.
"Under his leadership, we moved our entire facility from the old building to a custom-built studio and offices. We expanded from one cable channel to three. We went from analog to digital to high definition," Cachet said. " We went from videotapes to DVDs to video servers and files. We had as many as seven staff members and grew the program. We designed and purchased a mobile production truck. We covered so many meetings, so many meetings. Viewers would look to us with trust on election nights, onn the Fourth of July, at sports events, and at special events. We have become a part of the fabric of life in Pittsfield."
And finally, the multi-platform era.
"Otherwise known as everything, everywhere, all at once. That's what it feels like. It's when we expanded our reach by saving WTBR FM from the wrecking ball and operating it. When we greatly expanded our PCTV sports program of live broadcasts from just about anywhere, we couldn't have imagined being able to do that early on," he said. "It's when, in the depths of the pandemic, we not only continued our regular broadcast and never stopped, but we also launched PCTV Select to provide high-quality video streams, live streams, and video on demand worldwide. When we started Park Square Productions to provide high-quality production services to clients and contribute to our mission."
He said their next era is still being shaped and will need the community to help.
"The next era, well, that one has to be shaped by you, by all of us actually, because after 40 years, we realize the only constant is change, and we know that while cable TV is at the moment still our sugar daddy, it won't be around forever," Cachet said. "But we know how important the kinds of services that we provide are, and the demand to not disappear."
Rep. Tricia Farley Bouvier said local journalism is important and will save democracy. She presented PCTV a citation from the state House of Representatives signed by her and the Speaker of the House.
The room was alive with people eating, laughing, taking photos in a photo booth and watching snippets from PCTV's past archived programs throughout the decades curated by Operations Manager Dave Cachet. click for more
On Thursday, board members, supporters, and beneficiaries gathered at the Country Club of Pittsfield to mark the nonprofit's yearly fundraising campaign.
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The committee drafting a proposed local historic district around Park Square wants to generate interest and participation in the process.
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