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Shire City Herbals has a purchase-and-sales agreement in place for this building on Commercial Street.

Pittsfield To Consider Tax Agreement For Fire Cider Expansion

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PITTSFIELD, Mass. — Last May, Fire Cider owner Dana St. Pierre said the company needed to find a new commercial kitchen within a year and a half or its growth would come to a halt.
 
The company was searching locally for a spot to build out a commercial kitchen but struggled to find the right match. It seems the herbal tonic-maker has found it and this week the company will be asking the City Council for a tax increment financing package to help make the finances work.
 
Mayor Linda Tyer put forth a petition to give Shire City Herbals a 10-year tax forgiveness package of its purchase and renovation of 15 Commercial St. The company is agreeing to create 10 new jobs by 2021, create a dozen construction jobs during the renovation, and invest a total of a half-million dollars into building upgrades.
 
In return, the city will phase in the increased property assessment created by the renovations. For the first year the company will pay the taxes on the current assessment — approximately $543,000 for a $21,600 tax bill — and for the first five years the increased value will be added to the assessment 20 percent more each year. For the last five, it will increase at 10 percent more each year until the new assessment is reached.
 
"An estimated $55,460 in real estate taxes will be paid on the incremental increase in valuation during the ten-year term of the TIF agreement and an estimated $27,310 in real estate taxes will be forgiven on the incremental increase in valuation," Tyer wrote. 
 
"The Massachusetts Economic Assistance Coordinating Council has already approved the project subject to the City Council's approval of the local TIF agreement."
 
Fire Cider is an old-fashioned New England cure-all that St. Pierre, his wife, Amy Huebner, and Brian Hueber turned into a commercial product in 2011. They began the business out of their Wendell Avenue home while using the commercial kitchen located in Greenfield to make it. The three found a niche and the product has taken off.
 
The company moved its offices to space on West Housatonic Street — the same building as Blue Q — but still used the kitchen at the Franklin County Community Development Corp. The company is up to 14 full-time staffers and with a commercial kitchen, says it will hire more. Shire City Herbals is boasting of growing some 70 percent per year.
 
The state's Economic Development Incentive Program is contributing $74,000 in tax incentives for the expansion. Shire City Herbals is looking to spend close to a million on the building including the purchase — for which there is a purchase-and-sales agreement in place — and $400,000 to build the commercial kitchen. In the future, the company seeks to spend another $100,000 to update the office spaces.
 
"Brian [Huebner], Dana [St. Pierre]  and I first started Shire City Herbals, in part, due to the incredible support we received from our community, including city officials and many local business owners. When we asked Mayor Tyer for help securing a longtime home for our growing business, she personally got on the phone and made us a top priority," Amy Huebner said in a release issued two weeks ago on the state's incentive. 
 
"The investment in a new building and subsequent modifications will allow for in-house product development and space for additional staff. We finally found our new home on Commercial Street and the tax credits we have received will go a long way in helping our business continue to grow.  We look forward to moving in and hiring more than a dozen people from the Pittsfield community that has shown us so much love and support."
 
The agreement will go to the City Council on Tuesday night and likely referred to the subcommittee on finance, which has already scheduled a meeting with the TIF on the agenda for Wednesday. 

Tags: beverages,   fire cider,   Pittsfield city council ,   tax incentive,   

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PCTV Celebrates 40th Anniversary with Community

By Breanna SteeleiBerkshires Staff

PITTSFIELD, Mass. – Many fans, workers, past workers, and city officials gathered at the Berkshire Hills Country Club Friday night to celebrate Pittsfield Community Television turning 40.

The room was alive with people eating, laughing, taking photos in a photo booth and watching snippets from PCTV's past archived programs throughout the decades curated by Operations Manager Dave Cachet.

President of the Board of Directors Sue Doucette acknowledged everyone in attendance and thanked the volunteers who help or have helped bring PCTV to the screen.

She reflected on how much technology has changed since 1986 and on PCTV's role in covering parades, debates and election-night precinct results 

"You heard it and saw it yourself, and you can interpret it your way. Not everybody has this, but we in Berkshire County do, and we need to be forever grateful to the people that have come before us and made this possible. So, for me personally, I love the staff at PCTV and the board members. I never begrudge going to a meeting. I like these people," she said.

Executive Director Shawn Serre said he feels as though this is their "Eras Tour," referencing Taylor Swift's record-breaking concert series. He reminisced about PCTV's eras.

"The first of our eras is the founders' era, that time when this was just an idea tossed around among colleagues with various skills and with an interest in creating a local source of television, but with no funding, no equipment, no facility, no staff, no volunteers other than themselves," he said.

He said the next era starts with PCTV's move to Fourth Street. At this point, they named their first executive director Garrett McCarey and built their first facility at 163 Fourth Street. They made community connections, programs, and learned the ropes, he said, adding that they "pushed the boundaries of what public access could accomplish".

He said the next era is their Federico era, led by former Executive Director Bernard Avalle and changing technology.

"Under his leadership, we moved our entire facility from the old building to a custom-built studio and offices. We expanded from one cable channel to three. We went from analog to digital to high definition," Cachet said. " We went from videotapes to DVDs to video servers and files. We had as many as seven staff members and grew the program. We designed and purchased a mobile production truck. We covered so many meetings, so many meetings. Viewers would look to us with trust on election nights, onn the Fourth of July, at sports events, and at special events. We have become a part of the fabric of life in Pittsfield."

And finally, the multi-platform era.

"Otherwise known as everything, everywhere, all at once. That's what it feels like. It's when we expanded our reach by saving WTBR FM from the wrecking ball and operating it. When we greatly expanded our PCTV sports program of live broadcasts from just about anywhere, we couldn't have imagined being able to do that early on," he said. "It's when, in the depths of the pandemic, we not only continued our regular broadcast and never stopped, but we also launched PCTV Select to provide high-quality video streams, live streams, and video on demand worldwide. When we started Park Square Productions to provide high-quality production services to clients and contribute to our mission."

He said their next era is still being shaped and will need the community to help.

"The next era, well, that one has to be shaped by you, by all of us actually, because after 40 years, we realize the only constant is change, and we know that while cable TV is at the moment still our sugar daddy, it won't be around forever," Cachet said. "But we know how important the kinds of services that we provide are, and the demand to not disappear." 

Rep. Tricia Farley Bouvier said local journalism is important and will save democracy. She presented PCTV a citation from the state House of Representatives signed by her and the Speaker of the House.

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