Pittsfield Medical Associates Awarded Medical Leadership Role at Berkshire Place

PITTSFIELD, Mass. — Berkshire Place has announced that Pittsfield Medical Associates is the new medical team providing lead physician oversight to its residents and patients.

Dr. Ellis Fribush will be the new medical director and Bruce Rosenhein will be the lead physician's assistant.  

Fribush has been practicing medicine since 1959, and is a cardiovascular specialist. He is well established in the community and highly regarded for his knowledge, expertise and compassion. Rosenhein has been practicing as a physician’s assistant for the past 17 years and specializes in internal medicine. These two individuals will take the lead in providing regular rounds for patients and provide medical oversight - including policy review, care recommendations, and quality assurance.

Lenco Celebrates $5M in Capital Investments

By Brittany PolitoiBerkshires Staff
05:34AM / Tuesday, December 16, 2025

Executive Vice President Lenny Light says it's not the equipment but the staff that gives Lenco its competitive advantage. 

PITTSFIELD, Mass. — Lenco Armored Vehicles has embarked on a $5 million capital investment project for faster, better manufacturing. 

 

A ribbon was cut on Monday in front of the company's new Trumpf TruLaser 3080, a machine designed to cut extra-large sheets of metal. This will increase the efficiency of building armored tactical vehicles, such as the BearCat, by about 40 percent. 

 

Executive Vice President Lenny Light recalled the Lenco's beginnings in 1981, when it operated out of 3,000 square feet on Merrill Road with 15 employees.  Today, Lenco has 170,000 square feet of manufacturing space and nearly 150 employees. 

 

"The work that we do here in Pittsfield contributes to millions of dollars being put back into our local economy. We're the largest commercial armored rescue vehicle manufacturer in the United States. We're one of the most respected brands locally. We also now own the largest fiber laser in the United States. It's the only one of its kind in the Northeast," he said, motioning to the massive, modern machinery. 

 

"But the equipment that we have is not our competitive advantage — our welders, our forklifts, our cranes — any company can buy this same exact equipment." 

 

Rather than the equipment, he said, it's the staff who shows up every day with a can-do attitude that gives Lenco its competitive advantage. 

 

Planning for the industrial cutter began 18 months ago, when the company needed to decide if it was the right equipment for the future. Trumpf, named for its founder, is a German-headquartered global manufacturer of high-end metal processing (computer numerical control) machines, including laser technology. The TruLaser 3080 uses a high-intensity laser beam to cut through metals with speed and accuracy.