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Adams COA Director Erica Girgenti and Outreach Coordinator Barbara Proper, Adams Selectwoman Christine Hoyt and Fallon CEO Richard Burke at Tuesday's presentation.
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Fallon Health Puts Two Local Councils on Aging on the Road

By Tammy DanielsiBerkshires Staff
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The two Nissan Rogues were branded with each Council on Aging logo and Fallon Health's graphic.
PITTSFIELD, Mass. — The Adams and Lee Councils on Aging took possession of two shiny copper-colored Nissan Rogues on Tuesday, courtesy of Fallon Health.
 
The gifts, along with a number of "big checks," is the health insurance provider's way of supporting the community, said Richard P. Burke, president and CEO.
 
"We think it's important to support the communities within which we offer our products and services," he said as recipients of this year's Fallon Health grants admired the pair of sport-utility vehicles parked outside the offices of Elder Services of Berkshire County. "It's our way of getting to know the community. It's a way of giving back to the community."
 
Erica Girgenti, executive director of the Adams Council on Aging, said the generous gift will allow the COA to expand its services.
 
"[It] is really going to be able to help us hopefully reach out to our neighboring communities of Cheshire and Savoy and expand transportation to them," she said.  
 
The Fallon Health grants were made at a luncheon at Elder Services to recognize that agency, the two Councils on Aging, Berkshire Health Systems and Western Massachusetts Labor Action. Both COAs received $3,000 grants and Berkshire Health Systems, $5,000. BHS had also received $10,000 for Operation Better Start at the Boys & Girls Club of Pittsfield.
 
The Worcester-based non-profit provider says it's the only health plan that is both an insurer and a provider of care. It offers group and non-group health insurance options as well as a portfolio of services for senior citizens and Medicare programs. It has worked with both Community Health Plans and Berkshire Health Systems. 
 
It donates about a $1 million a year, along with volunteer hours and in-kind services, within its service area. 
 
The company has focused on hunger issues throughout the state, Burke said. "We have found through our own experience that food insecurity is a major issue in our nation and it's a major issue across Massachusetts.  
 
"We are committed to it. We have donated, really, millions of dollars over several years to hunger relief efforts."
 
Fallon has donated to food causes in the Berkshires but discovered there was another hurdle for some older residents.
 
"As we began to become more familiar with Berkshire County, we learned that transportation is a very serious challenge,  particularly for elders who have medical appointments and who don't have easy access to public transportation," Burke said.  "We thought it made a lot of sense to contribute vehicles to a couple of Councils on Aging and they're going to use these very effectively  ... 
 
"We're really excited and pleased to do that. "
 
Girgenti is fully aware of the problems of getting from here to there, having spent some time sitting on a number of local committees addressing transportation.
 
"There's a huge need in Berkshire County in particular for long-distance medical assistance as well as the other gaps we see in transportation," she said.  "We really think this vehicle is going to give us the opportunity to reach some of the more difficult houses in our neighborhoods."
 
There are dirt roads and driveways where the all-wheel drive Rogue will come in handy — and when an eight-seater van and a lift will not. Plus, the two vans that the Adams COA leases from the Berkshire Regional Transportation Authority can't leave the Berkshires. Yet there may be cases when a senior citizen needs to get to get to a medical appointment in Springfield, or Albany, N.Y., or Bennington, Vt.
 
"Being in a community bordered by so many different states,  this vehicle is really going to give us the opportunity to travel," Girgenti said.  "Being able to utilize this vehicle will now allow us to provide that personal touch where our driver can go in with the person, get them to their medical appointment ... Just navigating a parking lot in a major hospital can be overwhelming let alone having to go for an appointment for a heart condition."

Tags: COA,   donations,   elder services,   senior citizens,   transportation,   

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PCTV Celebrates 40th Anniversary with Community

By Breanna SteeleiBerkshires Staff

PITTSFIELD, Mass. – Many fans, workers, past workers, and city officials gathered at the Berkshire Hills Country Club Friday night to celebrate Pittsfield Community Television turning 40.

The room was alive with people eating, laughing, taking photos in a photo booth and watching snippets from PCTV's past archived programs throughout the decades curated by Operations Manager Dave Cachet.

President of the Board of Directors Sue Doucette acknowledged everyone in attendance and thanked the volunteers who help or have helped bring PCTV to the screen.

She reflected on how much technology has changed since 1986 and on PCTV's role in covering parades, debates and election-night precinct results 

"You heard it and saw it yourself, and you can interpret it your way. Not everybody has this, but we in Berkshire County do, and we need to be forever grateful to the people that have come before us and made this possible. So, for me personally, I love the staff at PCTV and the board members. I never begrudge going to a meeting. I like these people," she said.

Executive Director Shawn Serre said he feels as though this is their "Eras Tour," referencing Taylor Swift's record-breaking concert series. He reminisced about PCTV's eras.

"The first of our eras is the founders' era, that time when this was just an idea tossed around among colleagues with various skills and with an interest in creating a local source of television, but with no funding, no equipment, no facility, no staff, no volunteers other than themselves," he said.

He said the next era starts with PCTV's move to Fourth Street. At this point, they named their first executive director Garrett McCarey and built their first facility at 163 Fourth Street. They made community connections, programs, and learned the ropes, he said, adding that they "pushed the boundaries of what public access could accomplish".

He said the next era is their Federico era, led by former Executive Director Bernard Avalle and changing technology.

"Under his leadership, we moved our entire facility from the old building to a custom-built studio and offices. We expanded from one cable channel to three. We went from analog to digital to high definition," Cachet said. " We went from videotapes to DVDs to video servers and files. We had as many as seven staff members and grew the program. We designed and purchased a mobile production truck. We covered so many meetings, so many meetings. Viewers would look to us with trust on election nights, onn the Fourth of July, at sports events, and at special events. We have become a part of the fabric of life in Pittsfield."

And finally, the multi-platform era.

"Otherwise known as everything, everywhere, all at once. That's what it feels like. It's when we expanded our reach by saving WTBR FM from the wrecking ball and operating it. When we greatly expanded our PCTV sports program of live broadcasts from just about anywhere, we couldn't have imagined being able to do that early on," he said. "It's when, in the depths of the pandemic, we not only continued our regular broadcast and never stopped, but we also launched PCTV Select to provide high-quality video streams, live streams, and video on demand worldwide. When we started Park Square Productions to provide high-quality production services to clients and contribute to our mission."

He said their next era is still being shaped and will need the community to help.

"The next era, well, that one has to be shaped by you, by all of us actually, because after 40 years, we realize the only constant is change, and we know that while cable TV is at the moment still our sugar daddy, it won't be around forever," Cachet said. "But we know how important the kinds of services that we provide are, and the demand to not disappear." 

Rep. Tricia Farley Bouvier said local journalism is important and will save democracy. She presented PCTV a citation from the state House of Representatives signed by her and the Speaker of the House.

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