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Eagle Street Beach will be held Saturday, July 14.

Eagle Street Beach Returns for 20th Year on July 14

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NORTH ADAMS, Mass. — Saturday, July 14, will mark the 20th year of artist Eric Rudd's annual "Eagle Street Beach" community beach celebration.

In celebration of the anniversary, an illustrated children's book by Rudd will be given as prizes and distributed to schools, libraries and to the city of North Adams.

The beach event, originated by Rudd in 1999, has become a summer staple for creative fun in the sand. The party, sponsored by the Berkshire Art Museum, fills the street with 500,000 pounds of sand, donated by Specialty Minerals and delivered and cleaned up by the City of North Adams Department of Public Works. A team of volunteers spreads it, curb to curb, filling the entire length of downtown Eagle Street.

Mildred Elley has donated 300 sand-pails and shovels – free for all participants to use and keep. Beach attire is recommended; smoking is prohibited. The First Baptist Church will be giving away free ice cream cones and the SteepleCats will be giving away 250 tickets to children 12 and under. Several not-for-profit groups will also be on hand with a variety of other giveaways.

Eagle Street merchants and businesses have contributed sand toys, as well as special prizes for the most creative sand castles or sand sculptures, for the event, which runs from 3:30 to 6:30 p.m. Food color dye is acceptable, but no spray paint. Prizes will be awarded primarily to children, but prizes to groups of children as well as families with adults and individual adults will also be awarded. For example, Jack's has donated gift certificates good for one hot dog. Other merchants have given gifts and certificates to their stores



After the beach party, the eighth annual "Mexican Fiesta," presented with the City of North Adams, will be held from 7 to 10 p.m. Desperado’s will be selling cold beer and margaritas curbside, and there will be live msuc by singer Lita Williams. Food is available for sale within the restaurant. The designated 21+ area will be clearly marked and anyone younger will not be permitted within the roped-off boundaries.

There will be no parking allowed on Eagle Street or North Church Street after 11 a.m. on the day of the beach party. Cars that remain parked on these streets will be towed at the owner's expense.

Volunteers are needed to help spread the sand at starting at 1:30 p.m.; shovels are provided.

In case of rain, the event will be moved to Saturday, July 21.


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Create an Ad: Hometown Tire Works

By Sabrina DammsiBerkshires Staff

FLORIDA, Mass. — Crayons and markers in hand, fourth-grade pupils in Kimberly Wall's class at Abbott Memorial School brought to life the customer-focused service and reliability of Hometown Tire Works as part of our Junior Marketers Create an Ad series.
 
The premium tire service shop, located at 525 Ashland St. in North Adams, sells, services, and repairs a wide range of tires, with a focus on providing reliable performance and helping keep families safe on the road.
 
"The mission of Hometown Tire Works is complete customer care, putting people into safe vehicles that have safe tires on them without having to break their bank," said Kyla Davis, one of the owners.
 
When you walk into the shop you become part of the Hometown Tire family, owners Kyla and Matt Davis said. 
 
"Tire work is all I've ever known my whole life. Been doing it for 26 years, and the complete satisfaction of customer care and making sure that they're more of a family than they are a number is really why we wanted to do this," Matt said. 
 
Hometown Tire has access to almost every name-brand tire and offers next-day delivery if it's not already on the shelf, he said. 
 
One of the company's biggest selling points comes from its focus on customer education and tire repair services, Kyla said. 
 
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