How Can You Become a 'Sustainable' Investor?

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Your values are important to you – and so are your investments. But you don't have to keep these two parts of your life separate if you pursue sustainable investing.

If you haven't heard of this term, you might know it by other names: socially responsible investing, values-based investing and environmental, social and governance (ESG) investing. Essentially, sustainable investing incorporates non-financial or indirect financial considerations, specifically environmental concerns (climate change, renewable energy, water scarcity), social concerns (human rights, product safety or liability) and governance issues (corporate behavior, executive compensation, lobbying and so on). As a sustainable investor, you would invest in companies that take what you would consider a positive stance on these issues, or are at least improving in these areas, and you would avoid businesses that fall on what you perceive as the negative side.

There are many ways to implement a sustainable investing approach that addresses your specific concerns, with varying levels of diversification and control. Some investors select individual stocks of companies they are comfortable supporting. But you might find it more affordable, and more efficient, to invest in mutual funds or exchange-traded funds (ETFs) that focus on sustainable investments.

When exploring sustainable mutual funds and ETFs, make sure you look beyond the name of the fund to assess whether its ESG approach aligns with your personal interests and goals. Also, look for these key elements:

Diversification:
By definition, mutual funds that concentrate on sustainable investments might exclude entire industries, which could hurt your portfolio's performance if the excluded investments perform better than the rest of the market. For example, a fund that excludes all oil-related companies might generate poor returns during a period of rising oil prices. Therefore, you may prefer to invest in a fund that integrates environmental, social and governance considerations into the investment process without excluding specific sectors or types of companies. You can further dilute this risk by owning a wide array of sustainable funds that use different approaches or processes to invest in sustainable companies. However, while diversification can reduce the effects of volatility on your portfolio, it can't guarantee profits or protect against all losses.



Track record: As you have no doubt heard, past performance can't guarantee future results, so you may not want to over-concentrate on a fund’s historical returns. Still, it might be worthwhile to compare how one fund has performed over time in comparison with similar funds or an index. Many sustainable-investing funds are newer or weren't always invested sustainably, so be sure the track record you are considering is relevant.

Here's something else to keep in mind: The universe of mutual funds is vast, and some funds may not market themselves as "sustainable" but still include sustainable considerations in their investment selections. These funds could provide you with more options.

Finally, consider including charitable contributions in your investment strategy. In some cases, you may decide that's a better way to meet your financial and non-financial investing goals than limiting your investment choices.

By following a sustainable investing approach or incorporating charitable donations in your financial strategy, you can express your beliefs in a tangible way – while still working to achieve your long-term goals.

This article was written by Edward Jones for use by your local Edward Jones financial advisor. Courtesy of Rob Adams, 71 Main Street, North Adams, MA 01247, 413-664-9253.. Edward Jones, its employees and financial advisors cannot provide tax or legal advice. You should consult your attorney or qualified tax advisor regarding your situation. For more information, see EdwardJones.com.

If you would like to contribute information on this article, contact us at info@iberkshires.com.

Myotherapy Practice Opens in North Adams

By Breanna SteeleiBerkshires Staff

Holistic Myotherapy in Greylock Works offers a calming area for clients to discuss their treatment and problems.

NORTH ADAMS, Mass. — A new mind and body therapist has opened for business in Greylock Works.

Owner of Holistic Myotherapy, Georgette Yannetti, started her muscle therapy practice in her native Brooklyn, N.Y., to help those with spinal problems like herself.

"I started my practice in Brooklyn in 2015 specifically to help teenagers with spinal deformities, scoliosis, because I myself struggle with that since I was an adolescent, I had four spinal surgeries and was disabled," she said. 

Yannetti worked as a massage therapist at the Greenwich Hotel and started doing myotherapy as a side project until it took off and she could focus on it full time. 

Myotherapy is a deep-tissue massage and stretching treatment that focuses on muscle and joint pain.

"The practice just took off, and it wasn't just for scoliosis," she said. "It branched out to other spinal deformities and just other kind of people suffering with other kind of disabilities, and not even just physical disabilities, but psychological, you know, anxiety, depression, anything that people really needed space to be held for."

She explained her process as building a connection with clients and being able to talk with her about their problems before they get on the table.

"It needs to be more than just like, well, you're gonna get undressed and now I'm gonna touch you for like 60 minutes. To go from I don't know you to now get on the table — you can't, there needs to be more," Yannetti said. "So I provided this seating area and tea and like a little bit of connection. So even though I'm not a psychotherapist, I mean, I am very clear with people, like I'm not your therapist ... but I provide the space for people to also share more about themselves, what's happening."

She said she couldn't find the type of service she is now giving and wanted for herself.

"I basically started my practice, and I was like, when I receive body work, this is what this is the kind of work that I would want because this is what I need when I'm receiving body work because of my trauma, and I can't find that," she said. 

Yannetti moved to Berkshire County earlier this year because she had always enjoyed visiting the area, saying this was her preferred vacation spot and even came here for her honeymoon.

"I've been visiting consistently for the past 10 years, specifically to Berkshire County, just because I love it here. It's been a safe space for me. I never wanted to leave," she said. "Every time I came, I was always like, I don't want to leave, and that said something to me. Whenever I had the opportunity to travel, if it wasn't internationally, I was like, I want to go to the Berkshires." 

She was looking online one day and found a house, and her husband agreed it was their perfect place. On a whim they decided to buy it and move out here. While she was not initially planning to restart her practice, she decided to do a free class with Greylock Yoga and fell in love with the renovated mill building. She immediately asked about a space for rent and signed the lease in early June.

She held her soft opening on July 1.

She hopes her clients know this is a safe space where she will support them.

"That I'm here to support them in whatever their process is. That this is a safe space. A lot of people release emotionally in here, because the body stores emotion. A lot of people are still learning that."

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