Letter: Vote on May 11

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To the Editor:

I am excited to endorse Albert Cummings for Select Board. I have known Albert for decades. I've watched him grow his business from building small additions and renovations to award winning residential and commercial masterpieces. Similarly, I have seen his music career evolve from playing the banjo on Community Auditions, to singing and playing guitar around a campfire, to sharing a stage with some of the greatest blues artists who ever walked the earth. Albert's success in these areas come from a strong work ethic, great people skills, a willingness to always learn new ideas while not casting aside those ideas that are time tested and proven, and the attitude that a job worth doing is worth doing right. These are skills and attributes that will serve our town well.

Albert approaches people, ideas, issues, and opportunities with an open mind. He possesses an uncanny ability to engage with people, put them at ease, and allow them to be heard and has the experience of making tough decisions.

I encourage everyone to vote on May 11.

Jay Merselis
Williamstown, Mass.

 

 


Tags: election 2021,   

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Theaters Respond to Changing Customer Tastes, Studio Requirements

By John TownesSpecial to iBerkshires
This is the last of three articles in a series on the evolution and current status of movie theaters in Berkshire County. Read Part I here; and Part 2 here.
 
Operating a movie theater of any size is a complex mix of art and business. It is not as simple as booking a film, opening the doors and selling tickets. It involves complex strategies.
 
Local theaters also have to adapt to constantly-changing conditions and trends in the film and theater industry. This requires balancing the often-convoluted requirements of movie studios and distributors with the preferences and tastes of local audiences.
 
Berkshire County is unusual in an era that is dominated by immense theater chains.
 
Following the closing of the Regal multiplex in the Berkshire Mall in Lanesborough in 2022 and the closing of the North Adams Movieplex, in 2023, there are now three remaining theaters.
 
Two of those — Images Cinema in Williamstown and the Triplex Cinema in Great Barrington — are operated by community-based non-profit organizations.
 
While the Beacon Cinema in Pittsfield is a for-profit multiplex owned by the Phoenix Theaters, chain, it is a relatively small company compared to major chains. Under its founder and President Cory Jacobson, Phoenix operates as a midsized independent business. It has 10 theaters in the Midwest, Tennessee and Massachusetts. By comparison, AMC Entertainment owns 855 theaters worldwide, and Cinemark operates 500 theaters.
 
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