image description
There was a line on Saturday for 250 bicycle helmets distributed at the Ashuwillticook Rail Trail in Lanesborough.
image description
Greylock Federal Credit Union partnered to supply the helmets and Vice President Jennifer Connor-Shumsky and Amy Reese, community support specialist, were on hand to help.
image description

BFAIR & Greylock Federal Distribute 250 Bicycle Helmets

By Brittany PolitoiBerkshires Staff
Print Story | Email Story

BFAIR's Tara Jacobson and Christine Meiklejohn hold signs at the trailhead off the Connector Road. Last year, the organization was able to distribute 200 helmets. 

LANESBOROUGH, Mass. — Saturday's word of the day was "safety" at the Ashuwilliticook Rail Trail as two organizations partnered to distribute hundreds of free helmets in honor of National Brain Injury Awareness Month. 

Stationed at the trailhead on connector road, representatives of Berkshire Family and Individual Resources and Greylock Federal Credit Union handed out 150 helmets for ages 6-13 and 100 helmets for those 14 and older. 

"This is our second annual bike helmet distribution in honor of Brain Injury Awareness Month, which is in March but we wanted to do it in April because the bike trail was open and more people are out here," BFAIR's Director of Development Tara Jacobsen said. 

"We are able to distribute these helmets through funding through Greylock Federal Credit Union and this year, we have about 250 helmets that we're going to be distributing today and I think they're going to go pretty quickly." 

The event ran from 10 a.m. to 1 p.m. and community members were lined up for helmets even before the event kicked off. 

Jennifer Connor-Shumsky, Greylock's vice president of community support and events, said the credit union values its partnership with BFAIR and that, hopefully, the distribution will prevent as many injuries as possible.  

"We're just delighted to be here," she said. "[BFAIR] is a community gem and they are one of our many partners and we're proud of what they do. They provide such valuable services to our community so we're delighted, we have been working with them for a long time." 

BFAIR works with people who have developmental disabilities, autism, and acquired brain injuries. There are six residences dedicated to acquired brain injuries, which happen after birth and can be the result of a trauma impact, degenerative disease, and toxins. 

The helmets aim to prevent any possible injuries from impact and came with a complimentary fitting to ensure the best protection possible. 

Jacobsen explained that an ill-fitting helmet is "like a car without brakes." 

"So we want to make sure that not only we're supplying resources to the community but we're actually giving them resources that they can use," she said. 

Last year, BFAIR partnered with the non-profit organization All Out Adventures Inc. in Northampton to hand out around 200 helmets. 

"It was just such a rousing success because I think helmets are one of those things that people don't always think about or don't always have the resources or the means to get," Jacobsen said. 

"And so being able to provide it to the community to help promote healthy and safe brains is really something we're looking forward to."


Tags: BFAIR,   bicycling,   bike helmets,   Greylock Federal,   

If you would like to contribute information on this article, contact us at info@iberkshires.com.

PCTV Celebrates 40th Anniversary with Community

By Breanna SteeleiBerkshires Staff

PITTSFIELD, Mass. – Many fans, workers, past workers, and city officials gathered at the Berkshire Hills Country Club Friday night to celebrate Pittsfield Community Television turning 40.

The room was alive with people eating, laughing, taking photos in a photo booth and watching snippets from PCTV's past archived programs throughout the decades curated by Operations Manager Dave Cachet.

President of the Board of Directors Sue Doucette acknowledged everyone in attendance and thanked the volunteers who help or have helped bring PCTV to the screen.

She reflected on how much technology has changed since 1986 and on PCTV's role in covering parades, debates and election-night precinct results 

"You heard it and saw it yourself, and you can interpret it your way. Not everybody has this, but we in Berkshire County do, and we need to be forever grateful to the people that have come before us and made this possible. So, for me personally, I love the staff at PCTV and the board members. I never begrudge going to a meeting. I like these people," she said.

Executive Director Shawn Serre said he feels as though this is their "Eras Tour," referencing Taylor Swift's record-breaking concert series. He reminisced about PCTV's eras.

"The first of our eras is the founders' era, that time when this was just an idea tossed around among colleagues with various skills and with an interest in creating a local source of television, but with no funding, no equipment, no facility, no staff, no volunteers other than themselves," he said.

He said the next era starts with PCTV's move to Fourth Street. At this point, they named their first executive director Garrett McCarey and built their first facility at 163 Fourth Street. They made community connections, programs, and learned the ropes, he said, adding that they "pushed the boundaries of what public access could accomplish".

He said the next era is their Federico era, led by former Executive Director Bernard Avalle and changing technology.

"Under his leadership, we moved our entire facility from the old building to a custom-built studio and offices. We expanded from one cable channel to three. We went from analog to digital to high definition," Cachet said. " We went from videotapes to DVDs to video servers and files. We had as many as seven staff members and grew the program. We designed and purchased a mobile production truck. We covered so many meetings, so many meetings. Viewers would look to us with trust on election nights, onn the Fourth of July, at sports events, and at special events. We have become a part of the fabric of life in Pittsfield."

And finally, the multi-platform era.

"Otherwise known as everything, everywhere, all at once. That's what it feels like. It's when we expanded our reach by saving WTBR FM from the wrecking ball and operating it. When we greatly expanded our PCTV sports program of live broadcasts from just about anywhere, we couldn't have imagined being able to do that early on," he said. "It's when, in the depths of the pandemic, we not only continued our regular broadcast and never stopped, but we also launched PCTV Select to provide high-quality video streams, live streams, and video on demand worldwide. When we started Park Square Productions to provide high-quality production services to clients and contribute to our mission."

He said their next era is still being shaped and will need the community to help.

"The next era, well, that one has to be shaped by you, by all of us actually, because after 40 years, we realize the only constant is change, and we know that while cable TV is at the moment still our sugar daddy, it won't be around forever," Cachet said. "But we know how important the kinds of services that we provide are, and the demand to not disappear." 

Rep. Tricia Farley Bouvier said local journalism is important and will save democracy. She presented PCTV a citation from the state House of Representatives signed by her and the Speaker of the House.

View Full Story

More Pittsfield Stories