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BFAIR & Greylock Federal Distribute 250 Bicycle Helmets

BFAIR's Tara Jacobson and Christine Meiklejohn hold signs at the trailhead off the Connector Road. Last year, the organization was able to distribute 200 helmets. 

LANESBOROUGH, Mass. — Saturday's word of the day was "safety" at the Ashuwilliticook Rail Trail as two organizations partnered to distribute hundreds of free helmets in honor of National Brain Injury Awareness Month. 

Stationed at the trailhead on connector road, representatives of Berkshire Family and Individual Resources and Greylock Federal Credit Union handed out 150 helmets for ages 6-13 and 100 helmets for those 14 and older. 

"This is our second annual bike helmet distribution in honor of Brain Injury Awareness Month, which is in March but we wanted to do it in April because the bike trail was open and more people are out here," BFAIR's Director of Development Tara Jacobsen said. 

"We are able to distribute these helmets through funding through Greylock Federal Credit Union and this year, we have about 250 helmets that we're going to be distributing today and I think they're going to go pretty quickly." 

The event ran from 10 a.m. to 1 p.m. and community members were lined up for helmets even before the event kicked off. 

Jennifer Connor-Shumsky, Greylock's vice president of community support and events, said the credit union values its partnership with BFAIR and that, hopefully, the distribution will prevent as many injuries as possible.  

"We're just delighted to be here," she said. "[BFAIR] is a community gem and they are one of our many partners and we're proud of what they do. They provide such valuable services to our community so we're delighted, we have been working with them for a long time." 

BFAIR works with people who have developmental disabilities, autism, and acquired brain injuries. There are six residences dedicated to acquired brain injuries, which happen after birth and can be the result of a trauma impact, degenerative disease, and toxins. 

The helmets aim to prevent any possible injuries from impact and came with a complimentary fitting to ensure the best protection possible. 

Jacobsen explained that an ill-fitting helmet is "like a car without brakes." 

"So we want to make sure that not only we're supplying resources to the community but we're actually giving them resources that they can use," she said. 

Last year, BFAIR partnered with the non-profit organization All Out Adventures Inc. in Northampton to hand out around 200 helmets. 

"It was just such a rousing success because I think helmets are one of those things that people don't always think about or don't always have the resources or the means to get," Jacobsen said. 

"And so being able to provide it to the community to help promote healthy and safe brains is really something we're looking forward to."

Pittsfield Remembers Lives Lost to Overdose, Underscores Harm Reduction

By Brittany PolitoiBerkshires Staff
05:33AM / Tuesday, September 01, 2026

Mayor Peter Marchetti reads a proclamation at City Hall encouraging residents to raise awareness and lift each other up. 

PITTSFIELD, Mass. — Dozens of people gathered downtown on Monday to remember those lost to overdose and work toward a future of zero deaths from substance use disorder. 

The Berkshire Overdose and Addiction Prevention Collaborative and its partners held a proclamation reading and flag-raising at City Hall, followed by a standout in Park Square with signs promoting the use of naloxone, harm reduction, and reducing associated stigma. 

There were 23 fatal overdoses in Berkshire County in 2025, 11 in Pittsfield. This is down 44 percent from the 41 countywide fatalities in 2024. 

While it is a significant decrease, advocates want to see that number at zero. 

"On the one hand, we're very pleased to see this significant of a decrease. This is actually the lowest number that we've had since [Department of Public Health] started collecting these numbers in 2013, but the goal is still zero," said Andy Ottoson, public health planner with the Berkshire Regional Planning Commission. 

August is International Overdose Awareness Month, the world's largest annual campaign to end overdose, remember those lost without stigma, and acknowledge the grief of families and friends left behind. September is National Recovery Month, a national observance to educate the public on the importance of substance use treatment and mental health services.

Samantha Kendall of Berkshire Harm Reduction explained that it is truly meeting people where they are, as they are, and when they are, "and I think we all do a really great job at that."

"We also want to remember that we're building a community for everybody, and systems and policies for everybody. That's really important in harm reduction work, so that's also the reason we're here today," she said.