NORTH ADAMS, Mass. — The Massachusetts Museum of Contemporary Art Commission welcomed bread-baking appliance designers Brod & Taylor to the campus on Monday.

 

The commission voted to bring Brod & Taylor to Building 1. Owner Michael Taylor, who called into the remote meeting, said the space will primarily be used for photography and content creation to promote their products, with an overarching philosophy of growing the bread-baking community.

 

"The genesis of the whole business of this company is to really get more people involved in bread baking," Taylor said. "We think it is something that is good for individuals and good for society; the more people that bake bread the better people are off in the world. We are looking for ways to make connections between people and the community based on bread baking."

 

The 1,500-square-foot space was built out for the company and will include a home kitchen and a microbakery.

 

Taylor said the company started in 2010 and operated out of Williamstown, above the Purple Pub.

 

"It was a business that brewed slowly in the teens but since COVID, sourdough bread sort of became the center of the world. We have expanded rapidly," Taylor said, adding that the company employs around 15 employees who work in the area.

 

Two years ago, they moved to the Norad Mill in North Adams but found the space too noisy to accommodate filming and content creation, Taylor said.