The Berkshires' Outdoor Recreation Website Sees Growth

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PITTSFIELD, Mass. — Over 100,000 people used Berkshire County's comprehensive outdoor recreation website in 2025, taking advantage of a broader array of activity categories as well as more links to resources like clubs, guides, and gear. 
 
The website, www.berkshiresoutside.org, provides a centralized, comprehensive catalog of nearly 600 access points. This online portal to all things outdoors invites residents and visitors to discover parks owned and managed by nearly 100 different organizations, all within Berkshire County.
 
The site, which is managed by Berkshire Regional Planning Commission (BRPC) and was built by Gemini Creative of Stockbridge, launched on Jan. 1 of 2024. It provides information about trailheads, boat launches, and other access points, and users can narrow their search to specific activities – 15 options in all – including hiking, boating, cycling, camping, and winter sports.
 
"We're getting great feedback from the land managers and locations we help promote," said Laura Brennan, BRPC's Assistant Director and Economic Development Program Manager. "The site is far exceeding expectations and we're so pleased to provide this service to residents, visitors, and outdoor recreation organizations looking to share their assets with the public."
 
Traffic to the website increased significantly in its second year of operation, growth which BRPC staff largely attribute to early investments in making sure the website was optimized for search engines to find it, trust it, and suggest it to those looking for outdoor options in the Berkshires. 
 
"We saw a 58 percent increase in users during our second year," said Mark Maloy, BRPC's GIS, Data and IT Manager who, with Brennan, was responsible for the creation of the site. "This translated to 205,000 page views."
 
Users can also now benefit from accessibility assessments detailing the availability of accessible parking, restrooms, and equipment, and helping to inform decisions about wheelchair and other assistive device use at each location. Several other filters provide users with the ability to focus on sites which are dog friendly, family friendly, have EV charging stations, or are near public transit. A low visitation filter helps guide users to the lesser known "hidden gems" of the region.
 
The website is serving as inspiration for other regions in the Commonwealth, and the state's Office of Outdoor Recreation is working with those regions to build inventories of their own outdoor recreation assets to populate a statewide website in the near future.

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Social Service Organizations Highlight Challenges, Successes at Poverty Talk

By Brittany PolitoiBerkshires Staff

Dr. Jennifer Michaels of the Brien Center demonstrates how to use Narcan. Easy access to the drug has cut overdose deaths in the county by nearly half. 

PITTSFIELD, Mass. — Recent actions at the federal level are making it harder for people to climb out of poverty.

Brad Gordon, executive director of Upside413, said he felt like he was doing a disservice by not recognizing national challenges and how they draw a direct line from choices being made by the Trump administration and the challenges the United States is facing. 

"They more generally impact people's ability to work their way out of poverty, and that's really, that's really the overarching dynamic," he said. 

"Poverty is incredibly corrosive, and it impacts all the topics that we'll talk about today." 

His comments came during a conversation on poverty hosted by Berkshire Community Action Council. Eight local service agency leaders detailed how they are supporting people during the current housing and affordability crisis, and the Berkshire state delegation spoke to their own efforts.

The event held on March 27 at the Berkshire Athenaeum included a working lunch and encouraged public feedback. 

"All of this information that we're going to gather today from both you and the panelists is going to drive our next three-year strategic plan," explained Deborah Leonczyk, BCAC's executive director. 

The conversation ranged from health care and housing production to financial literacy and child care.  Participating agencies included Upside 413, The Brien Center, The Food Bank of Western Massachusetts, MassHire Berkshire Career Center, Berkshire Regional Transit Authority, Greylock Federal Credit Union, Massachusetts College of Liberal Arts, and Child Care of the Berkshires. 

The federal choices Gordon spoke about included allocating $140 billion for the U.S. Immigration and Customs Enforcement, investing $38 billion to convert warehouses into detention centers, cutting $1 trillion from Medicaid over 10 years, a proposed 50 percent increase in the defense budget, and cutting federal funding for supportive housing programs. 

Gordon pointed to past comments about how the region can't build its way out of the housing crisis because of money. He withdrew that statement, explaining, "You know what? That's bullshit, actually."

"I'm going to be honest with you, that is absolute bullshit. I have just observed over the last year or so how we're spending our money and the amount of money that we're spending on the federal side, and I'm no longer saying in good conscience that we can't build our way out of this," he said. 

Upside 413 provided a "Housing Demand in Western Massachusetts" report that was done in collaboration with the University of Massachusetts at Amherst's Donahue Institute of Economic and Public Policy Research. It states that around 23,400 units are needed to meet current housing demand in Western Mass; 1,900 in Berkshire County in 2025. 

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