Teenage girls across the country will find out what their favorite male celebrities choose over drugs when the 2003 DKNY Jeans/What's Your Anti-Drug? celebrity calendar debuts in the December/January issue of CosmoGIRL! Magazine. The calendar was produced by DKNY Jeans in partnership with the White House Office of National Drug Control Policy's National Youth Anti-Drug Media Campaign.
Designed by Donna Karan's creative team and photographed by famed photographer Herb Ritts, the 28-page, 14-month calendar includes a different celebrity for each month, along with his "Anti-Drug." The 14 celebrities featured in the calendar include Enrique Iglesias, Paul Walker, Jay Hernandez, Matt Davis, Alex Band, Sean Maguire, Brendan Fehr, Jonathan Jackson, Ethan Browne, Rick Yune, Quddus, Billy Kay, Jared Padalecki, and Wentworth Miller.
The Director of National Drug Control Policy, John P. Walters, said, "Our partnership with DKNY Jeans is a great example of how the public and private sectors can work together to find innovative ways to reach young people and empower them to reject illicit drugs. Herb Ritts and DKNY have lent their time and creative talent to help prevent youth drug use, and we encourage others to follow their lead."
"What's Your Anti-Drug?" is a national movement that encourages kids to embrace their passion - to find the thing that inspires, excites and energizes them, and which they choose to do instead of drugs. Singing, friends and sports are all Anti-Drugs - there are millions of possibilities and no wrong answers. Hundreds of thousands of kids across the country have shared their Anti-Drugs with the Media Campaign, as have celebrities ranging from Christina Aguilera to Olympic Gold Medalist Apolo Ohno.
"We need to keep our kids safe and drug free," said Donna Karan, Chief Designer of Donna Karan International. "I can't think of a better way to do that than to show them how great drug free entertainment can be. These kids are our future, and this is an opportunity to really make a difference in their lives."
During the second week of November, 750,000 CosmoGIRL! subscribers will receive the calendar in the mail, with hundreds of thousands more being available on newsstands in New York, California and Florida. The calendar will also be available as a free download on Freevibe.com, the Media Campaign's pop culture Web site for teens and tweens. Throughout 2003 Freevibe.com and Cosmogirl.com will feature highlights from the calendar, as well as other special features. Elements on the sites will include behind the scenes interviews, video clips and downloadable screensavers.
The DKNY Jeans partnership is part of a broader effort launched by the Media Campaign to enlist corporate America in youth drug prevention. Businesses are encouraged to provide in-kind donations of goods and communications services and financial contributions to underwrite advertising, programs and materials. Through collaborations with businesses, the Media Campaign is reaching more youth and parents with Anti-Drug messages and information in more places, more often, and more persuasively.
Donna Karan International is one of the world's leading fashion design houses. The Company designs, markets and distributes "designer" and "bridge" collections of women's and men's apparel and sportswear, accessories and shoes under the Donna Karan New York and DKNY brand names, respectively. The DKNY Jeans and DKNY Jeans Juniors divisions are licensed categories for Donna Karan International that fall under the DKNY family of products.
In 1998, with the bipartisan support of Congress and the President, ONDCP created the National Youth Anti-Drug Media Campaign, an effort designed to educate and empower youth to reject illicit drugs. Counting on an unprecedented blend of public and private partnerships, non-profit community service organizations, volunteerism, and youth-to-youth communications, the Campaign is designed to reach Americans of diverse backgrounds with Anti-Drug information and resources.
For more information and to download photographs, please visit www.mediacampaign.org/newsroom/index.html
If you would like to contribute information on this article, contact us at info@iberkshires.com.
Your Comments
iBerkshires.com welcomes critical, respectful dialogue. Name-calling, personal attacks, libel, slander or foul language is not allowed. All comments are reviewed before posting and will be deleted or edited as necessary.
No Comments
Keene SwampBats Down North Adams
By Ben McDonoughFor iBerkshires.com Sports
NORTH ADAMS, Mass. -- The SteepleCats battled back from an early deficit and pulled within one run midway through Saturday night’s contest, but a late offensive push by the Keene Swamp Bats resulted in an 8-4 defeat in New England Collegiate Baseball League action at Joe Wolfe Field.
Keene struck first in the opening inning. Jackson Smith led off with a single and later scored on an RBI double by Jackson Marshall. Eli Stephens followed with an RBI single to put the Swamp Bats ahead 2-0.
The SteepleCats answered in the second inning. After Matthew Colella lined a double into the gap, Parker Camelo delivered an RBI single to score Colella and cut the deficit to one.
North Adams’ defense kept the game close over the next two innings. A great catch at third base robbed Michael O’Brien of extra bases in the second, while center field and left field each came up with impressive grabs during a scoreless third inning.
The Swamp Bats added to their lead in the fourth. Consecutive singles put runners on second and third before an error allowed both to score, extending the advantage to 4-1.
The SteepleCats quickly responded in the bottom half of the inning. Nelphie Lopez opened the frame with a double before Sean Stephenson singled to put runners at the corners. Sebastian Rose followed with an RBI single, and after Stephenson aggressively advanced around the bases, Colella drove in another run with a groundout to trim the deficit to 4-3.
Richie Kerstetter provided a strong inning out of the bullpen in the fifth, retiring three of the four hitters he faced after issuing a leadoff walk. Steven Sams entered in the sixth and struck out one, though Nico Senese led off the inning with a solo home run that pushed Keene’s lead to 5-3.
Northern Berkshire Community Coalition celebrated a community hero, its 40th anniversary and kicked off its $10 million campaign drive for a new home on Thursday.
click for more
The college community bid farewell to President Jamie Birge last week as he ended his 10-year tenure at Massachusetts College of Liberal Arts. click for more
The School Building Committee was updated on the progress on Tuesday night by Todd Ashford, project manager with Collier's International, the city's owner's project manager.
click for more
The Finance Committee in the last two weeks reviewed Public Safety, auditor, Zoning Board of Appeals, City Council, election and registration, Office of Community Development, city solicitor, License Commission, information technology, Planning Board, and vital statistics. click for more