Teenage girls across the country will find out what their favorite male celebrities choose over drugs when the 2003 DKNY Jeans/What's Your Anti-Drug? celebrity calendar debuts in the December/January issue of CosmoGIRL! Magazine. The calendar was produced by DKNY Jeans in partnership with the White House Office of National Drug Control Policy's National Youth Anti-Drug Media Campaign.
Designed by Donna Karan's creative team and photographed by famed photographer Herb Ritts, the 28-page, 14-month calendar includes a different celebrity for each month, along with his "Anti-Drug." The 14 celebrities featured in the calendar include Enrique Iglesias, Paul Walker, Jay Hernandez, Matt Davis, Alex Band, Sean Maguire, Brendan Fehr, Jonathan Jackson, Ethan Browne, Rick Yune, Quddus, Billy Kay, Jared Padalecki, and Wentworth Miller.
The Director of National Drug Control Policy, John P. Walters, said, "Our partnership with DKNY Jeans is a great example of how the public and private sectors can work together to find innovative ways to reach young people and empower them to reject illicit drugs. Herb Ritts and DKNY have lent their time and creative talent to help prevent youth drug use, and we encourage others to follow their lead."
"What's Your Anti-Drug?" is a national movement that encourages kids to embrace their passion - to find the thing that inspires, excites and energizes them, and which they choose to do instead of drugs. Singing, friends and sports are all Anti-Drugs - there are millions of possibilities and no wrong answers. Hundreds of thousands of kids across the country have shared their Anti-Drugs with the Media Campaign, as have celebrities ranging from Christina Aguilera to Olympic Gold Medalist Apolo Ohno.
"We need to keep our kids safe and drug free," said Donna Karan, Chief Designer of Donna Karan International. "I can't think of a better way to do that than to show them how great drug free entertainment can be. These kids are our future, and this is an opportunity to really make a difference in their lives."
During the second week of November, 750,000 CosmoGIRL! subscribers will receive the calendar in the mail, with hundreds of thousands more being available on newsstands in New York, California and Florida. The calendar will also be available as a free download on Freevibe.com, the Media Campaign's pop culture Web site for teens and tweens. Throughout 2003 Freevibe.com and Cosmogirl.com will feature highlights from the calendar, as well as other special features. Elements on the sites will include behind the scenes interviews, video clips and downloadable screensavers.
The DKNY Jeans partnership is part of a broader effort launched by the Media Campaign to enlist corporate America in youth drug prevention. Businesses are encouraged to provide in-kind donations of goods and communications services and financial contributions to underwrite advertising, programs and materials. Through collaborations with businesses, the Media Campaign is reaching more youth and parents with Anti-Drug messages and information in more places, more often, and more persuasively.
Donna Karan International is one of the world's leading fashion design houses. The Company designs, markets and distributes "designer" and "bridge" collections of women's and men's apparel and sportswear, accessories and shoes under the Donna Karan New York and DKNY brand names, respectively. The DKNY Jeans and DKNY Jeans Juniors divisions are licensed categories for Donna Karan International that fall under the DKNY family of products.
In 1998, with the bipartisan support of Congress and the President, ONDCP created the National Youth Anti-Drug Media Campaign, an effort designed to educate and empower youth to reject illicit drugs. Counting on an unprecedented blend of public and private partnerships, non-profit community service organizations, volunteerism, and youth-to-youth communications, the Campaign is designed to reach Americans of diverse backgrounds with Anti-Drug information and resources.
For more information and to download photographs, please visit www.mediacampaign.org/newsroom/index.html
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Berkshire County Homes Celebrating Holiday Cheer
By Breanna SteeleiBerkshires Staff
There's holiday cheer throughout the Berkshires this winter.
Many homeowners are showing their holiday spirit by decorating their houses. We asked for submissions so those in the community can check out these fanciful lights and decor when they're out.
We asked the homeowners questions on their decorations and why they like to light up their houses.
In Great Barrington, Matt Pevzner has decorated his house with many lights and even has a Facebook page dedicated to making sure others can see the holiday joy.
Located at 93 Brush Hill Road, there's more than 61,000 lights strewn across the yard decorating trees and reindeer and even a polar bear.
The Pevzner family started decorating in September by testing their hundreds of boxes of lights. He builds all of his own decorations like the star 10-foot star that shines done from 80-feet up, 10 10-foot trees, nine 5-foot trees, and even the sleigh, and more that he also uses a lift to make sure are perfect each year.
"I always decorated but I went big during COVID. I felt that people needed something positive and to bring joy and happiness to everyone," he wrote. "I strive to bring as much joy and happiness as I can during the holidays. I love it when I get a message about how much people enjoy it. I've received cards thanking me how much they enjoyed it and made them smile. That means a lot."
Pevzner starts thinking about next year's display immediately after they take it down after New Year's. He gets his ideas by asking on his Facebook page for people's favorite decorations. The Pevzner family encourages you to take a drive and see their decorations, which are lighted every night from 5 to 10.
In North Adams, the Wilson family decorates their house with fun inflatables and even a big Santa waving to those who pass by.
The Wilsons start decorating before Thanksgiving and started decorating once their daughter was born and have grown their decorations each year as she has grown. They love to decorate as they used to drive around to look at decorations when they were younger and hope to spread the same joy.
"I have always loved driving around looking at Christmas lights and decorations. It's incredible what people can achieve these days with their displays," they wrote.
The Wilsons' invite you to come and look at their display at 432 Church St. that's lit from 4:30 to 10:30 every night, though if it's really windy, the inflatables might not be up as the weather will be too harsh.
In Pittsfield, Travis and Shannon Dozier decorated their house for the first time this Christmas as they recently purchased their home on Faucett Lane. The two started decorating in November, and hope to bring joy to the community.
"If we put a smile on one child's face driving by, then our mission was accomplished," they said.
Many homeowners are showing their holiday spirit by decorating their houses. We asked for submissions so those in the community can check out these fanciful lights and decor when they're out.
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