DKNY Jeans and Youth Anti-Drug Campaign partner for celebrity calendar

12:00AM / Monday, November 11, 2002Print Story | Email Story

Teenage girls across the country will find out what their favorite male celebrities choose over drugs when the 2003 DKNY Jeans/What's Your Anti-Drug? celebrity calendar debuts in the December/January issue of CosmoGIRL! Magazine. The calendar was produced by DKNY Jeans in partnership with the White House Office of National Drug Control Policy's National Youth Anti-Drug Media Campaign. Designed by Donna Karan's creative team and photographed by famed photographer Herb Ritts, the 28-page, 14-month calendar includes a different celebrity for each month, along with his "Anti-Drug." The 14 celebrities featured in the calendar include Enrique Iglesias, Paul Walker, Jay Hernandez, Matt Davis, Alex Band, Sean Maguire, Brendan Fehr, Jonathan Jackson, Ethan Browne, Rick Yune, Quddus, Billy Kay, Jared Padalecki, and Wentworth Miller. The Director of National Drug Control Policy, John P. Walters, said, "Our partnership with DKNY Jeans is a great example of how the public and private sectors can work together to find innovative ways to reach young people and empower them to reject illicit drugs. Herb Ritts and DKNY have lent their time and creative talent to help prevent youth drug use, and we encourage others to follow their lead." "What's Your Anti-Drug?" is a national movement that encourages kids to embrace their passion - to find the thing that inspires, excites and energizes them, and which they choose to do instead of drugs. Singing, friends and sports are all Anti-Drugs - there are millions of possibilities and no wrong answers. Hundreds of thousands of kids across the country have shared their Anti-Drugs with the Media Campaign, as have celebrities ranging from Christina Aguilera to Olympic Gold Medalist Apolo Ohno. "We need to keep our kids safe and drug free," said Donna Karan, Chief Designer of Donna Karan International. "I can't think of a better way to do that than to show them how great drug free entertainment can be. These kids are our future, and this is an opportunity to really make a difference in their lives." During the second week of November, 750,000 CosmoGIRL! subscribers will receive the calendar in the mail, with hundreds of thousands more being available on newsstands in New York, California and Florida. The calendar will also be available as a free download on Freevibe.com, the Media Campaign's pop culture Web site for teens and tweens. Throughout 2003 Freevibe.com and Cosmogirl.com will feature highlights from the calendar, as well as other special features. Elements on the sites will include behind the scenes interviews, video clips and downloadable screensavers. The DKNY Jeans partnership is part of a broader effort launched by the Media Campaign to enlist corporate America in youth drug prevention. Businesses are encouraged to provide in-kind donations of goods and communications services and financial contributions to underwrite advertising, programs and materials. Through collaborations with businesses, the Media Campaign is reaching more youth and parents with Anti-Drug messages and information in more places, more often, and more persuasively. Donna Karan International is one of the world's leading fashion design houses. The Company designs, markets and distributes "designer" and "bridge" collections of women's and men's apparel and sportswear, accessories and shoes under the Donna Karan New York and DKNY brand names, respectively. The DKNY Jeans and DKNY Jeans Juniors divisions are licensed categories for Donna Karan International that fall under the DKNY family of products. In 1998, with the bipartisan support of Congress and the President, ONDCP created the National Youth Anti-Drug Media Campaign, an effort designed to educate and empower youth to reject illicit drugs. Counting on an unprecedented blend of public and private partnerships, non-profit community service organizations, volunteerism, and youth-to-youth communications, the Campaign is designed to reach Americans of diverse backgrounds with Anti-Drug information and resources. For more information and to download photographs, please visit www.mediacampaign.org/newsroom/index.html

iBerkshires.com Text Ads

RIBCO Supply

Check out our great lineup of Boss Plows, and spreaders. 2 Locations Clarksburg & Pittsfield!

ribcosupply.com

rk MILES Blding Materials

Are You Ready to Update Your Home? Start With rk MILES. 4 Locations (800)670-7433

www.rkmiles.com

If you would like to contribute information on this article, contact us at info@iberkshires.com.

John Barrett III Announces Run to Retain House Seat

By Stephen DravisiBerkshires Staff
04:26PM / Tuesday, March 03, 2026

NORTH ADAMS, Mass. — Incumbent John Barrett III has announced his bid for re-election to the 1st Berkshire District in the Massachusetts House of Representatives.

Citing a lifetime of "serving, fighting for and believing in" the district, the former longtime North Adams mayor decided to make a bid to remain in the seat he has held since winning a special election in 2017.

"Over the last few weeks, I gave it a lot of thought, and I've talked to a lot of people," Barrett said in a telephone interview on Tuesday. "They've told me, if there's ever a time when we need experience and leadership, it's going to be the next co uple of years.

"I decided to go based on them more than anything else."

Barrett is challenged in the Democratic primary by Andrew Fitch, a current North Adams city councilor, who announced his bid on Feb. 3.

The state primary is scheduled for Sept. 1.

The Northern Berkshire legislative district includes the City of North Adams and the towns of Adams, Cheshire, Clarksburg, Florida, Hancock, Hinsdale, Lanesborough, New Ashford, Peru, Savoy, Williamstown and Windsor.

View Full Story