Teenage girls across the country will find out what their favorite male celebrities choose over drugs when the 2003 DKNY Jeans/What's Your Anti-Drug? celebrity calendar debuts in the December/January issue of CosmoGIRL! Magazine. The calendar was produced by DKNY Jeans in partnership with the White House Office of National Drug Control Policy's National Youth Anti-Drug Media Campaign.
Designed by Donna Karan's creative team and photographed by famed photographer Herb Ritts, the 28-page, 14-month calendar includes a different celebrity for each month, along with his "Anti-Drug." The 14 celebrities featured in the calendar include Enrique Iglesias, Paul Walker, Jay Hernandez, Matt Davis, Alex Band, Sean Maguire, Brendan Fehr, Jonathan Jackson, Ethan Browne, Rick Yune, Quddus, Billy Kay, Jared Padalecki, and Wentworth Miller.
The Director of National Drug Control Policy, John P. Walters, said, "Our partnership with DKNY Jeans is a great example of how the public and private sectors can work together to find innovative ways to reach young people and empower them to reject illicit drugs. Herb Ritts and DKNY have lent their time and creative talent to help prevent youth drug use, and we encourage others to follow their lead."
"What's Your Anti-Drug?" is a national movement that encourages kids to embrace their passion - to find the thing that inspires, excites and energizes them, and which they choose to do instead of drugs. Singing, friends and sports are all Anti-Drugs - there are millions of possibilities and no wrong answers. Hundreds of thousands of kids across the country have shared their Anti-Drugs with the Media Campaign, as have celebrities ranging from Christina Aguilera to Olympic Gold Medalist Apolo Ohno.
"We need to keep our kids safe and drug free," said Donna Karan, Chief Designer of Donna Karan International. "I can't think of a better way to do that than to show them how great drug free entertainment can be. These kids are our future, and this is an opportunity to really make a difference in their lives."
During the second week of November, 750,000 CosmoGIRL! subscribers will receive the calendar in the mail, with hundreds of thousands more being available on newsstands in New York, California and Florida. The calendar will also be available as a free download on Freevibe.com, the Media Campaign's pop culture Web site for teens and tweens. Throughout 2003 Freevibe.com and Cosmogirl.com will feature highlights from the calendar, as well as other special features. Elements on the sites will include behind the scenes interviews, video clips and downloadable screensavers.
The DKNY Jeans partnership is part of a broader effort launched by the Media Campaign to enlist corporate America in youth drug prevention. Businesses are encouraged to provide in-kind donations of goods and communications services and financial contributions to underwrite advertising, programs and materials. Through collaborations with businesses, the Media Campaign is reaching more youth and parents with Anti-Drug messages and information in more places, more often, and more persuasively.
Donna Karan International is one of the world's leading fashion design houses. The Company designs, markets and distributes "designer" and "bridge" collections of women's and men's apparel and sportswear, accessories and shoes under the Donna Karan New York and DKNY brand names, respectively. The DKNY Jeans and DKNY Jeans Juniors divisions are licensed categories for Donna Karan International that fall under the DKNY family of products.
In 1998, with the bipartisan support of Congress and the President, ONDCP created the National Youth Anti-Drug Media Campaign, an effort designed to educate and empower youth to reject illicit drugs. Counting on an unprecedented blend of public and private partnerships, non-profit community service organizations, volunteerism, and youth-to-youth communications, the Campaign is designed to reach Americans of diverse backgrounds with Anti-Drug information and resources.
For more information and to download photographs, please visit www.mediacampaign.org/newsroom/index.html
If you would like to contribute information on this article, contact us at info@iberkshires.com.
Your Comments
iBerkshires.com welcomes critical, respectful dialogue. Name-calling, personal attacks, libel, slander or foul language is not allowed. All comments are reviewed before posting and will be deleted or edited as necessary.
No Comments
Greylock School Project Moves Into Construction; Geothermal System Approved
By Tammy Daniels iBerkshires Staff
NORTH ADAMS, Mass. — The $65 million Greylock School Project has moved into construction phase, where it will stay for the next 18 months or so.
Work has already started, as abatement of asbestos and lead paint at the old school are underway and trees and playground equipment removed for site preparation by general contractor Fontaine Bros.
"They hit the ground running," Jesse Saylor of TSKP Studio told the School Building Committee on Tuesday. "Fontaine's doing a nice job looking ahead and forecasting and ... we expect to get their schedule upcoming, as well as their breakdown of schedule of values, which is important because the [Massachusetts School Building Authority] reimburses the city based on that."
Timothy Alix of Collier's International, the owner's project manager, said the school construction will come in about $51 million and change.
"Our total budget is $65.3 million. We've processed invoices for roughly $4.4 million of that, we believe that roughly $4.2 [million] would be eligible for reimbursement, and then, based on the city's reimbursement rate, we expect a reimbursement of $3.4 [million]," Alix said. "It's right where we expected. Again, the biggest number here will be this construction line item, and we'll start seeing some invoices coming in as Fontaine builds out their schedule of values."
Saylor offered a presentation on the differences between vertical and horizontal geothermal systems, with the committee finally committing to horizontal. The savings are estimated at about $225,000; the project is expected to receive about $2.4 million in federal funds toward the alternative energy option.
Committee members had been wary of the use of geothermal, which is being pushed by the state, but felt better after Tuesday's overview and voted unanimously to go with a horizontal system under the parking lot.
The Massachusetts Museum of Contemporary Art Commission welcomed bread-baking appliance designers Brod & Taylor to the campus on Monday. click for more
He explained his plans to the License Commission on Tuesday as he applied for an all-alcohol license for Zio Roberto Ristorante and Taverna, which is expected to open in late May.
click for more
Qwanell Bradley scored 33 points, and Adan Wicks added 29 as the Hoosac Valley boys basketball team won a Division 5 State Championship on Sunday. click for more
Thirty portraits are on display at Hotel Downstreet, part of an initiative to use the arts and storytelling to humanize substance abuse disorder. click for more
