Decoration Day

Anyone who's been downtown lately has noticed the spirit of the season on full display.

Storefronts have been blazing with lights, decorated with trees and Christmas balls, snowflakes and Santas, giant nutcrackers and all kinds of interesting merchandise.

On Thursday night, downtown shoppers will have the chance to decide which is the best.

The decorating idea sprang up during meetings held earlier this fall by downtown merchants to promote the "Buy Local" campaign locally. (Members pointedly reminded those on the "shady side" of the street to dress up, too. And we have, just you see!) To encourage participation, the group decided to create a contest for the best window and offer a prize.

Judges will be perusing the city's best-dressed windows at this week's Hometown for the Holidays event on Thursday night to select the storefront with the best holiday spirit. Since judges' choices rarely please everyone, downtown patrons will decide the People's Choice.

The contest is part of the Hometown Holidays events that kicked off with the tree lighting on Thanksgiving Eve and has continued on the traditional Thursday shopping nights. Merchants and restaurants have been offering specials and discounts; the Mystery Shopper has also returned after decades of absence to lure shoppers downtown with the promise of gift certificates.

This Thursday, celebrity judges Mayor Richard Alcombright, Rep. Daniel E. Bosley and Massachusetts Museum of Contemporary Art Executive Director Joseph C. Thompson will be peeking in windows of participating businesses around Main, Holden and Eagle streets beginning at 5.

The judges will announce their choice at 6 p.m. at Petrino's Cafe. The winner gets a night at the Porches and dinner at Gramercy Bistro.

Then the public gets to weigh in. Local stores and volunteers with the Berkshire Cultural Resource Center will have contest forms available beginning at 5; get them back to Petrino's by 6:45 for the People's Choice winner to be announced at 7. The winner gets dinner for two at Taylor's.

While you're downtown, don't just look at the windows, step into the shops and check out the merchandise. Most stores will be open until 9 so there's plenty of time after the contest to circle back to that must-have item.

Main Street Brings Back Mystery Shopper

NORTH ADAMS, Mass. — Shoppers in the downtown should be on the lookout for a mystery man or woman this Thursday browsing local stores. If you guess right, you'll win a $25 gift certificate.

The "Mystery Shopper" contest was resurrected as part of Hometown Holidays, an initiative of the city, Develop North Adams and downtown merchants to encourage people to shop locally. A kids' trivia contest is also being run through Dec. 24.

The Mystery Shopper was a popular North Adams holiday event decades ago. Does anyone remember it?

Downtown patrons will have the chance to track down a mystery shopper on the next four Thursday evenings before Christmas. Two Mystery Shoppers will be browsing stores, restaurants and galleries along Main, Eagle, Ashland, Holden and Marshall streets. Look for clues as to who and where the mystery shoppers will be on each Thursday in the text ads on iBerkshires; there'll also be clues in the local paper.

To make shopping easier, the city has revived the old tradition of free short-term parking along the streets (but not the long-term parking in the municipal lots). The limit is two hours and includes Main, Eagle, Ashland and Marshall streets and American Legion Drive through the end of Christmas weekend, Sunday, Dec. 26.

If you spot a Mystery Shopper all you need to do is ask them "Are you the Mystery Shopper?" based on the clue given for that evening. If you are the first to ask them you win a $25 gift certificate to a favorite downtown business.

One Mystery Shopper will be out between 6 and 7 p.m. and the other from 7 to 8. You have to figure out which one at which time. One prize will be awarded for each identified Mystery Shopper.

We'll give you clues for this Thursday, Dec. 2; look for the next set in the text ads circulating through iBerkshires.

Clue for Shopper 1: My purfect pet feels the beat of my heart.

Clue for Shopper 2: Plowing tops my mind when I go shopping.

For more information, contact Keith Bona, DNA Merchant Committee, at 413-664-6388 or at www.ShopNorthAdamsMA.com.

North Adams Tree Lighting Kicks Off Shopping Events

The city gets a jump-start on the county's holiday season by lighting Main Street's two Christmas trees on Thanksgiving Eve.

Mayor Richard Alcombright will take his first turn at flipping the switch to light up the downtown on Wedneday, Nov. 24, 6:30 p.m. at Monument Square.

The celebration includes, of course, the Drury High School band directed by Chris Caproni, the arrival of Santa Claus on the historic North Adams Trolley bearing gifts of coloring books, crayons, candy canes and scavenger hunt maps of downtown businesses. Goodie bags will be handed out to the first 500 children.

Afterward, the band will go caroling along the downtown, kicking off the monthlong "North Adams Hometown Holidays" event, an initiative of the North Adams downtown merchants and