North Adams Happenings: Aug. 7-13
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DiLego Jewelry to Close After Nearly 100 Years in Business
By Daniel MatziBerkshires correspondent
NORTH ADAMS, Mass. — DiLego Jewelery Store, the family-owned business that has been a staple of North Adams for nearly a century, will be closing this summer.
Sisters Pamela Costine, left, and Cynthia Lamore have been operating the store since their aunts retired in 1987. Both started working in the business as teens. Lamore's decided it's time to retire.
The closure was announced on the store's Facebook page late Sunday night, where it immediately drew comments of remembrance and well-wishing.
Cindy Lamore, whose great uncle Frank DiLego opened the store on Main Street in the late 1930s, said the shop will cease operations following her retirement, slated for June 30. A 20 percent off Mother's Day sale will begin immediately, with increasing discounts leading up to the closing date.
It took Lamore "a couple of years" to reach the decision to close. Witnessing the passing of lifelong friends or their struggles with debilitating illness prompted her to reconsider her priorities, especially considering the extensive time devoted to running a small business.
"You really question what you're waiting for," she reflected.
While recognizing that changing consumer habits have led to a decrease in jewelry and watch sales in recent years, Lamore stressed that her decision to close was a personal one. She and her business partner and sister, Pamela Costine, wanted "to do it on our terms," she said.
Comments on Facebook praised the store's customer service, and friends, family, and customers alike reminisced about buying jewelry for special occasions, stopping in for watch repairs, and the perennial rite of childhood for many: getting ears pierced.
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