Erin Laundry fills bags up with LEGOs for delivery.
ADAMS, Mass. — Bottomless Bricks is delivering one-pound Creativity To Go Bags so kids can tap into their inner builder while stuck inside.
With a clamp-down on gatherings because of the COVID-19 outbreak, some businesses have simply closed their doors while others have found ways to adapt.
"I was trying to figure out what we were going to do because I could see the writing on the wall. I realized this could be disastrous for us," Bottomless Bricks owner Erin Laundry said. "I saw some of my restaurant friends offering takeout and delivery when they never did before, and I thought, we have so many bricks that are going untouched, so let's throw them in bags and bring them to people."
Laundry, who opened up her LEGO brick themed party and gathering space five months ago on Park Street, said she was equally inspired to offer bricks to homebound families to keep kids engaged.
"I am also a parent with a kid who is going to be home from school for a few weeks and I feel the collective fear as far as their education goes," she said. "Having activities to keep them engaged and off the TV all day is important."
She added that she also regularly updates her Pinterest board with educational LEGO activities for kids and families.
"It has a bunch of different uses for LEGOS," she said. "I want to share with people so they have more creative ideas."
Laundry said she primarily uses preowned bricks and cleanliness has always been important to Bottomless Bricks. She said the bricks are regularly brought home for a proper washing. She said all bricks in the Creativity To Go Bags have been freshly washed.
The bags are filled random — she literally scoops a pound of LEGOs into a clear plastic bag with a minifigure pack for good measure. People can place an order on the Bottomless Bricks Facebook page or through their email at firstname.lastname@example.org.
Laundry said so far the bags are a hit and she has deliveries scheduled through the week throughout the county.
"I keep getting more emails so fortunately, people are responding to this," she said.
A bag is $20, including tax, and she will deliver to Pittsfield, Adams, and surrounding communities.
Laundry said it is important for business to find creative ways to continue operating in some form during the coronavirus outbreak.
"We are so new we don't have any reserves and if we go three months without income, we fold and we don't exist any more," she said. "This is really how can we adapt and survive so when times are normal again we can pick up where we left off and continue."
A large part of the business is birthday parties and even here she found a way to innovate. Bottomless Bricks plan to deliver larger quantities to those who plan to hold a birthday celebration at home.
Laundry said innovation and adaptability are only parts of the equation and people need to still find ways to support local stores.
"I just hope that everyone keeps supporting local business as much as possible," she said. "We are all trying to do this together."
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The piece in the Park Street gallery comprises an entire 24-roll pack of toilet paper strung out to create waves. It is part of Klein's "Uber Waves: Other Locations" exhibit that opened March 7.
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They have both been operating very similarly since the Covid-19 outbreak forced Gov. Charlie Baker to mandate that the restaurant industry offer only delivery or takeout and closed dining rooms across the state to eat-in customers.
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