Red Lion Inn Appoints General Manager

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STOCKBRIDGE, Mass. — Max Scherff has been appointed general manager at The Red Lion Inn. 

In his new role, Scherff will oversee the historic hotel's operational strategy to ensure flawless execution of Main Street Hospitality's quality standards of service and hospitality.

As general manager, Scherff will be responsible for creating and maintaining a customer-driven hotel. He will also oversee and inspire employees to meet and exceed guest expectations by consistent delivery of both product quality and service excellence. Additional responsibilities include collaborating with Main Street's vice president of operations and director of finance on budget concepts for the entire property.

"It is a great pleasure to have Max Scherff take the helm of The Red Lion Inn," said Sarah Eustis, CEO of Main Street Hospitality Group. "With 20 years of leadership experience across the hospitality industry, he brings well-rounded knowledge, a lead-by-example philosophy, and enthusiastic attitude for hospitality."

Prior to his new role at The Red Lion Inn, Scherff worked at Canyon Ranch in Lenox, Mass. While there he served as the hotel director, and beforehand the food and beverage director. Additional experience includes the assistant food and beverage director/director of banquets at the Omni Shoreham in Washington, D.C., and the assistant food and beverage director at the Omni William Penn in Pittsburgh, Pa. Before heading to the East Coast, Scherff worked in San Francisco holding leadership roles at The Palace Hotel and the Fairmont, where he was named employee of the year in 2011.

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Neal Announces CARES Act Grants for Cultural Organizations

By Stephen DravisiBerkshires Staff

Norman Rockwell Museum CEO Laurie Norton Moffat, Rep. Richard Neal and Mass Humanities Executive Director Brian Boyles pose beneath a banner with Rockwell's depiction of Rosie the Riveter.

STOCKBRIDGE, Mass. — Rep. Richard Neal, D-Springfield, visited the Norman Rockwell Museum on Friday to announce $72,500 in grants to benefit cultural institutions throughout Berkshire County.

The funds are part of $75 million in grants distributed by the National Endowment for the Humanities from the $2 trillion Coronavirus Aid, Relief, and Economic Security Act, or CARES Act.

Neal told his audience about the expedited process that got the CARES Act enacted and predicted success for the next round of federal stimulus, the Health and Economic Recovery Omnibus Emergency Solutions, or HEROES, Act.
Neal, who is facing his own primary battle on Sept. 1, dismissed the idea that time was running out to reach a compromise on a new stimulus in an election year.
“[The Republicans] were all in on the CARES Act; they were not all in on the HEROES Act,” said Neal, who is the chairman of the powerful House Ways and Means Committee, which drafted both CARES and HEROES. “[Senate Majority Leader Mitch] McConnell, as you know, described it as a 'wish list.' Well, that's what legislation is. It’s architecture.
“I think that … he has said 'No' every time, only to have the Senate pass these issues unanimously. So when reporters would say to me, 'How are you going to get past [McConnell],' I'd say, 'He always says no to start. Then he says yes to the legislation.' "
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