Berkshire County Organizations Receive Travel and Tourism Recovery Grants

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BOSTON — The Baker-Polito Administration, along with the Executive Office of Housing and Economic Development and the Massachusetts Office of Travel & Tourism (MOTT), announced $4 million in awards to 80 tourism organizations, chambers of commerce, and municipalities as part of the Travel and Tourism Recovery (TTR) Grant Program. 
 
Funds from the TTR Grant Pilot Program are dedicated to marketing projects that support the My Local MA campaign, enhance tourism recovery, and have the potential to increase non-resident visitation.   
 
"The tourism and hospitality industries are key contributors to the Commonwealth's vibrancy and economic well-being," said Governor Charlie Baker.  "With the impact of the pandemic these industries have felt over the past two years, we are pleased to continue our support for their recovery through this important grant program." 
 
In Berkshire County, five organizations received Level 1 Grants.
 
The Berkshire Scenic Railway Museum will receive $8,000 to use to increase  Hoosac Valley Train Ride ridership in the summer season through targeted marketing to expand and enhance tourism activity in Northern Berkshire County.
 
ProAdams will receive $49,000 Attract tourists to downtown Adams through a combination of improved website content, signage, literature creation and distribution, and search and social media marketing. 
 
The Southern Berkshire Chamber of Commerce received $35,000 to launch two new tourism and economic recovery projects in 2022: Tour the Berkshires and Southern Berkshire Pay-per-View. Develop marketing content, increase the reach of marketing campaigns, and support implementation including website integration.
 
The Clark Art will receive $45,000 for a dedicated marketing campaign in Montreal and Quebec to attract visitors from these nearby markets to travel to enjoy vacation experiences in Western Massachusetts. Advertising will focus on the Clark's upcoming exhibition, Rodin in the United States.
 
The Williamstown Chamber of Commerce will receive $49,000 to create video ads that will be used to promote Williamstown and the Northern Berkshires across multiple platforms this spring/summer. They will also develop a targeted campaign to reach households within a three-hour drive radius of Williamstown.
 
Berkshire Regional Planning Commission received a Level 3 $140,000 grant for the Berkshire County Collaborative Campaign. The campaign is focused on 3 themes: downtown shopping/dining, outdoor recreation, and Cultural Districts. Facets include Digital Retargeting, Social Media Promoted Posts, and Lead Generation, all leading to a landing page on berkshires.org with a My Local MA message.
 
“Our Administration is committed to providing the resources necessary to continue supporting the momentum the tourism and hospitality industries have built toward their recovery,” said Lt. Governor Karyn Polito.  “Through these grants and thanks to the partnerships with our tourism councils, municipal leaders, and regional and local chambers of commerce, together we can continue to make progress as we approach the peak season for travel and the economic impacts that follow.”
 
In addition, the Administration also announced a new offering, the Travel and Tourism Season Extension (TTSE) Grant Program, a $6 million program funded through the U.S. Department of Commerce’s Economic Development Agency, that focuses on promoting the visitor off-season, November through April, in Massachusetts.
 
“We want to ensure the Commonwealth’s economic recovery is both equitable and statewide, and this grant program is key to making progress toward both those goals,” said Housing and Economic Development Secretary Mike Kennealy.  “By design, this program allows us to make targeted investments in travel and tourism, while empowering the grant recipients to leverage their own expertise to develop plans to attract visitors and the economic activity that follows.” 
 
Funded through the Tourism Trust Fund, the TTR Grant Program was open to any public, nonprofit agency, 501(c)3, or 501(c)6 that has been in operation in Massachusetts for at least two consecutive years since January 2019, and is in good standing with taxes and licenses/registrations in the Commonwealth.
 
The TTR and TTSE programs are in alignment with the Baker-Polito Administration’s Partnerships for Recovery Plan to help stabilize and grow the Massachusetts economy. 
 
Through Partnerships for Recovery, the Administration has awarded more than $705 million to small businesses and has opened new grant programs to revitalize downtowns, create winter community spaces, support cultural institutions and foundations, and fund regional economic development organizations.
 
The full list of grant recipients can be found here.

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Texas-Style Barbecue Opens for Lunch, Takeout in Downtown Pittsfield

By Breanna SteeleiBerkshires Staff

PITTSFIELD, Mass. — FireKing BBQ is making it easier to find its smoked ribs — they're in the Clocktower Building in downtown Pittsfield.

Owner Ethan Sumner has been operating as a catering service for more than a decade, with a mobile smoker for his award-winning barbecue.

"We specialize in low and slow cooking as well as grilling over charcoal and hardwoods," he said. "We love using cherry wood, apple wood, and a little kiss of hickory wood in all of our cooking. Most of our cooking, I should say. And we don't use any propane. I'm a purist in that sense. I love cooking over open flame and hot coals."

He works alongside Robear Robespierre, who helps with Sumner's sales and distribution.

Sumner said he spends hours cooking his meat, like his baby back ribs that won him first place in the 2019 Grillsdale competition in New York State. It takes him about six hours, two of them smoking at 250 degrees, to cook the ribs.

He said he wanted a space to be able to keep up with demand. Business dropped off every winter because people think of barbecue as outdoor food, and while he will cook outside even in negative temperatures, an indoor space lets him serve year-round, including football season and the Super Bowl.

He is now located at 75 South Church St. and he is no stranger to the building. Sumner had run the publication Berkshire's Best: Buys, Business, and Beyond out of the building so he knew its possibilities.

"It's funny how I've come full circle here back into the building. So I've always kind of seen this space. But I was never into culinary then. I was into publishing. So this is 13 years in the making, and I had my paper for 13 years, which again, is coincidental," he said. "So I just really like this space. It's modern. It's nice. It's clean, and that's how my food is. It's clean. It's fresh, and it's local, just like me." 

Sumner is originally from New York City and made his way to Great Barrington with his family. One of the inspirations behind his business was his father, who loved to grill outside.

"Even when we lived in New York City, he would go on the terrace of our 36-story apartment building on the third floor there was a terrace, and he would always cook on a Weber charcoal grill with charcoal, and I always was fascinated by that. And he always loved cooking outside, and he loved cooking over charcoal. And he would always make this mustard and tea leaf steak," he said. "That was a standout. It was a family favorite of ours and I could always taste the difference between something that was cooked [with charcoal]. Even when I was 7 years old I could, I always craved that certain taste that you could only get from charcoal." 

He wants customers to know he cares about his food and its quality, making sure he gets the best ingredients for his dishes.

"I want them to know that. I'm a barbecue guy, but I also offer so much more. I consider myself somebody who loves cooking over open flame, smoking meats, but I also love using fresh ingredients to create deli sandwiches and fresh salads," Sumner said. "So I want people to associate FireKing with quality. I also want to point out that I get a lot of my meat from Mazzeo's meat market. So I don't sacrifice quality, which I think is half the battle in doing what I do is getting quality meats and produce."

He hopes customer will find the eatery a comfortable atmosphere to enjoy their lunch and hangout, or grab a sandwich and go. 

"They could grab a pulled pork sandwich in about a minute and a half flat and be out of here if they want to. So there's no pressure," he said. "I love the community. I love talking to people here. Everyone in this community has been super kind and gracious, and I appreciate them. And I want to give back what they've given me."

He also plans to have DoorDash and barbecue pickup packages for families, and to have vacuum-sealed, pre-cooked smoked ribs with reheating instructions, also available for local pickup.

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