Berkshire County Organizations Receive Travel and Tourism Recovery Grants

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BOSTON — The Baker-Polito Administration, along with the Executive Office of Housing and Economic Development and the Massachusetts Office of Travel & Tourism (MOTT), announced $4 million in awards to 80 tourism organizations, chambers of commerce, and municipalities as part of the Travel and Tourism Recovery (TTR) Grant Program. 
 
Funds from the TTR Grant Pilot Program are dedicated to marketing projects that support the My Local MA campaign, enhance tourism recovery, and have the potential to increase non-resident visitation.   
 
"The tourism and hospitality industries are key contributors to the Commonwealth's vibrancy and economic well-being," said Governor Charlie Baker.  "With the impact of the pandemic these industries have felt over the past two years, we are pleased to continue our support for their recovery through this important grant program." 
 
In Berkshire County, five organizations received Level 1 Grants.
 
The Berkshire Scenic Railway Museum will receive $8,000 to use to increase  Hoosac Valley Train Ride ridership in the summer season through targeted marketing to expand and enhance tourism activity in Northern Berkshire County.
 
ProAdams will receive $49,000 Attract tourists to downtown Adams through a combination of improved website content, signage, literature creation and distribution, and search and social media marketing. 
 
The Southern Berkshire Chamber of Commerce received $35,000 to launch two new tourism and economic recovery projects in 2022: Tour the Berkshires and Southern Berkshire Pay-per-View. Develop marketing content, increase the reach of marketing campaigns, and support implementation including website integration.
 
The Clark Art will receive $45,000 for a dedicated marketing campaign in Montreal and Quebec to attract visitors from these nearby markets to travel to enjoy vacation experiences in Western Massachusetts. Advertising will focus on the Clark's upcoming exhibition, Rodin in the United States.
 
The Williamstown Chamber of Commerce will receive $49,000 to create video ads that will be used to promote Williamstown and the Northern Berkshires across multiple platforms this spring/summer. They will also develop a targeted campaign to reach households within a three-hour drive radius of Williamstown.
 
Berkshire Regional Planning Commission received a Level 3 $140,000 grant for the Berkshire County Collaborative Campaign. The campaign is focused on 3 themes: downtown shopping/dining, outdoor recreation, and Cultural Districts. Facets include Digital Retargeting, Social Media Promoted Posts, and Lead Generation, all leading to a landing page on berkshires.org with a My Local MA message.
 
“Our Administration is committed to providing the resources necessary to continue supporting the momentum the tourism and hospitality industries have built toward their recovery,” said Lt. Governor Karyn Polito.  “Through these grants and thanks to the partnerships with our tourism councils, municipal leaders, and regional and local chambers of commerce, together we can continue to make progress as we approach the peak season for travel and the economic impacts that follow.”
 
In addition, the Administration also announced a new offering, the Travel and Tourism Season Extension (TTSE) Grant Program, a $6 million program funded through the U.S. Department of Commerce’s Economic Development Agency, that focuses on promoting the visitor off-season, November through April, in Massachusetts.
 
“We want to ensure the Commonwealth’s economic recovery is both equitable and statewide, and this grant program is key to making progress toward both those goals,” said Housing and Economic Development Secretary Mike Kennealy.  “By design, this program allows us to make targeted investments in travel and tourism, while empowering the grant recipients to leverage their own expertise to develop plans to attract visitors and the economic activity that follows.” 
 
Funded through the Tourism Trust Fund, the TTR Grant Program was open to any public, nonprofit agency, 501(c)3, or 501(c)6 that has been in operation in Massachusetts for at least two consecutive years since January 2019, and is in good standing with taxes and licenses/registrations in the Commonwealth.
 
The TTR and TTSE programs are in alignment with the Baker-Polito Administration’s Partnerships for Recovery Plan to help stabilize and grow the Massachusetts economy. 
 
Through Partnerships for Recovery, the Administration has awarded more than $705 million to small businesses and has opened new grant programs to revitalize downtowns, create winter community spaces, support cultural institutions and foundations, and fund regional economic development organizations.
 
The full list of grant recipients can be found here.

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Prospect Meadow Farm Opens New Vocational Barn

By Breanna SteeleiBerkshires Staff

A charcuterie board at the event displays fare from some of the regional producers.

PITTSFIELD, Mass. — Prospect Meadow Farm last week officially opened a new barn to sell plants and other goods it produces.

Prospect Meadow Farm Berkshires is an expansion of ServiceNet's first farm in Hatfield that has provided meaningful agricultural work, fair wages, and personal and professional growth to hundreds of individuals with intellectual and developmental disabilities since opening in 2011. 

The Berkshires farm opened on Crane Avenue two years ago and has now introduced a new vocational and unwinding space for the more than 25 farmhands who get paid a minimum wage.

"This is a facility for our folks who work on the farm to learn additional skills and do additional work," said Vice President of Vocational Services Shawn Robinson at the Friday event. "So we have a food packaging space, we've got a walk-in cooler space, we've got a floral design space, we've got a farm store room for staff, lunch room, and then a meditation room that we're standing in now, which is when you're having those hard moments and you need to get away from everything.

"This is going to be a peaceful place you can find and sort of find some comfort, and then hopefully get back to work."

The barn was built by funds from the state Executive Office of Economic Development and the state Department of Agricultural Resources that equated to around $600,000, with ServiceNet contributing around the same amount. The structure took over a year to build.

The state's Department of Developmental Services Commissioner Sarah Peterson spoke on how meaningful this farm and ServiceNet is to her and that this place is important to those who need it.

"Places like this are so crucial because they create opportunities for people living with disabilities that aren't plentiful," she said. "People living with developmental and intellectual disabilities have an unemployment rate over 25 percent five times the rate for people without disabilities, even more jarring is under appointment, which is at 80 percent. That means that four out of every five people with disabilities earn below market rate wages and have limited upward mobility.

"The building itself is really impressive, but what you're really seeing here is the result of vision. It's about opportunity, it's about community, and it's founded in the belief that every person deserves the chance to learn and work and contribute to thrive under the leadership of ServiceNet."

One aspect of the barn will be the market where produce from the farm and other local growers will be sold as well as keeping the tradition of Jodi's Seasonal, which previously occupied the location, alive with plant sales. The market will be open Monday through Saturday from 10 a.m. to 3 p.m.

"Everything you see in terms of the tomatoes, the fresh produce, that's all done with the hands of our farm hands here, individuals with disabilities who get out every single morning, get in those greenhouses, put their hands in the dirt, and make all of this happen, and this is just the start," said Robinson. "This farm is a little over a year old at this point, but give it another two years, and we hope to be growing enough food to share throughout the Berkshires."

Robinson said the farm is focused on local food security, recently partnering with the Hatfield Council on Aging and planning to work toward making enough food to partner with places in the Berkshires.

He said the barn serves the Hatfield farm and what the employees here needed.

"We've been able to learn the needs of the farm hands who work there and so we have learned that they need a comfortable break space for those times where it's hard to be out in the fields, we've learned that a quiet space for when you're going through something you need to be away from people are key, and then also we have a small farm store in Hatfield, but we've seen increasing interest in retail work from our participants, so we thought it was time for a larger-scale farm store," he said.

Robinson noted that Prospect Meadow Farm has helped the individuals working there feel valued and head.

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