North Berkshire Banks Reopen Under New Name
Customers of what had been Adams Co-Operative Bank and South Adams Savings Bank may haven noticed the new signs for the merged institutions installed on Saturday at its local branches. Behind the scenes, new data systems and servers were being upgraded and converted.
Customers logging in can keep their old passwords but will have to chose new security questions and a new security image.
Bank officials said the institution was communicating with customers and using local vendors whenever possible during the merger as part of its committment to the area.
The new name was developed through customer surveys and the signage manufactured and installed by a Berkshires company, said CEO Charles O'Brien. Bank President Joseph Truskowski said customers and community will always come first. "We are pleased to say that our merger won't change this philosophy — customers will continue to see the same faces, same places and only a new name."
To celebrate the merger, Adams Community Bank will be holding a daily drawing each business day for a month to give away new logo merchandise including coolers, stadium chairs, picnic blankets and auto kits. No purchase is necessary to participate in this drawing; just fill out a form and drop it in a ballot box at your local branch.
Adams Community Bank consists of seven full-service offices located in Adams, Cheshire, Lanesborough, Lee, Williamstown and North Adams.