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By: Staff Reports On: 05:43PM / Monday January 17, 2011
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Cranwell Resort, Spa and Golf Club has launched a nifty app for iPhone and Android. The Cranwell app offers a guide to the hotel's amenities, recommendations and special offers. Plus it features a map of activities in the Berkshires.

"The way that our customers search for and book their vacation experience is shifting," said Norma Probst, director of marketing for the resort. "This new feature will enable us to connect with our guests and prospective visitors before, during and after their stays."

The app, one of 20 hotel and resort apps developed by DeCare Systems Ireland Ltd., offers quick access to real-time reservations and Cranwell phone and email contacts and images of the historic resort. App users can explore all the facilities of the resort in a few easy taps — from information on wining and dining at the hotel's restaurants and bar, to room and suite accommodations.

Users can access sections on the Spa at Cranwell, golfing or skiing, as well as a profile of their conference and wedding facilities. Then they can shoot off an e-mail to tell their friends all about it.
 
The app also offers an area guide (notably clustered mostly in South County along Route 7) for taverns, dining, shopping, outdoor and cultural activities, hospitals and transportation, along with a Google map to show you how to get there. We're not sure where they're drawing the information, but the North County section is pretty skimpy. The locations do, however, get you not only a location but access to contacts and Web pages.

The "news" section is also sparse, consisting of mainly tweets and retweets from Cranwell. But then it is designed to promote Cranwell and areas of interest to its patrons, not the local or national media.

Cranwell Resort says it partnered with O'Rourke Hospitality's Smart Stay App to provide "a highly specialized service solution for mobile travelers to the Berkshires."

We downloaded the app to try it out and found it very easy to use. If you're coming to the Berkshires and don't know your way around, this is a nice littlemobile concierge. The free app can be downloaded for iPhone, iPad and Android systems.

Looks like Cranwell is out front with offering the area's first mobile application — at least we can't find anyone else who's doing it.



Tags: apps, Cranwell      
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Bill Schmick separates the bull from the bears in his weekly columns on investing and market wrap-ups.



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