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Berkshire Chamber, Neal Hosting Facebook for Business Workshop
On: 03:21PM / Monday March 24, 2014
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PITTSFIELD, Mass. — A free workshop is being offered to local businesses trying to understand how to use Facebook to promote their products and services.

Facebook's "Small Business Boost" program will offer more than 100 small-business owners lessons in how to optimize their presence on the world's largest social network. U.S. Rep. Richard E. Neal will kick off the event and meet attendees.

The event will be held from 9 to 10:30 a.m. on Friday, March 28, at the Crowne Plaza; registration begins at 8:30.

"I am very pleased to be a part of this exciting event with Facebook in Pittsfield that will be a great benefit to many small businesses in Berkshire County and beyond," Neal said in a statement. "Our regional entrepreneurs should take this unique opportunity to learn how to maximize their social media skills from Facebook experts. With the Berkshire Chamber of Commerce as our co-host, I am confident that this seminar will help promote local business development, and prove to be at great success."

Attendees will also hear firsthand from local businesses and nonprofits that have found success through Facebook.

There are more than 2 billion connections between local businesses and people who use Facebook and more than 25 million small businesses using Facebook to connect with customers, according to the social network. In an average week, there are more than 645 million views of, and 13 million comments on, local business Facebook Pages.

"At the Berkshire Chamber, one of our top priorities is supporting small businesses, so we are thrilled to be sponsoring this event. Attendees will hear from Facebook's small-business team and learn best practices and strategies for utilizing Facebook, in addition to hearing some fantastic success stories," said June Roy-Martin, interim president & CEO of the Berkshire Chamber. "Not only does social media help local businesses advertise their goods and services, but it is also important to engaging with their consumers. I thank Facebook for bringing their team to the Berkshires and for involving the Berkshire Chamber of Commerce in the planning process."

Examples of successful use of Facebook as business tool can be found here.
 



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Winstanley Wins Big at Annual ADDY Awards
On: 07:33PM / Friday March 21, 2014
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LENOX, Mass. – Recording the most wins of any single agency of the evening, Winstanley Partners garnered four gold and 10 silver ADDY awards this month at the annual competition sponsored by the American Advertising Federation and hosted by the Albany AdClub in New York.

The ADDY awards honor creative work in the fields of marketing and advertising in several forms, ranging from print design to television, web, and radio production to elements of advertising, such as logo design and photography.

Winstanley Partners, based in the Berkshires, earned its awards for work completed in 2013 for a wide range of clients, both national and local. The agency competed against other agencies in the greater Albany area, which is part of the American Advertising Federation's District 2.

Its four gold awards move automatically to the next level of competition, to be judged against work created in six Northeast and mid-Atlantic regions: New York, Pennsylvania, New Jersey, Maryland, Delaware and the District of Columbia. Winning submissions from that level of competition move further to the national level.

Three of the agency's Gold ADDYs were awarded for work completed for Balderdash Cellars of Pittsfield, which teamed with Winstanley Partners to create bottle labels, promotional materials, and more for a wide array of wines launched publicly in 2013. The winery's Fruit of the Boot rosé will be well represented at the next level of competition, with an original illustration, poster design and packaging design each moving on.

A fourth gold ADDY went to a national television spot created for Spalding, in honor of its 30th anniversary as the official NBA game ball.

In addition, Winstanley Partners took home 10 silver awards:

• Balderdash Cellars packaging campaign, Truth Serum wines
• Balderdash Cellars packaging design, Bao Bao Sauvignon Blanc
• Spalding integrated campaign, 30th Anniversary Program
Pelican ProGear Cooler Brochure
• Pelican ProGear Cooler ‘Yeti’ Internet commercial
• Pelican ProGear Cooler ‘Desert’ National television spot
Nejaime's Wine Cellars logo design
Mestek special event invitation
Quatic Apparel consumer products website
• Winstanley Partners Boxing Day ornament

The agency will compete at the local level again as part of District 1, through awards hosted by the AdClub of Western Mass. For more information, visit Winstanley.com.



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Eggs & Issues Event Focuses on Rail Cars, Development
On: 12:10PM / Friday January 17, 2014
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PITTSFIELD, Mass. — The Berkshire Chamber of Commerce will hold an informational breakfast titled "Eggs & Issues" at the Country Club of Pittsfield, 639 South St., on Thursday, Jan. 23,  from 8 to 9:30 a.m.

The event is sponsored by United Personnel and will feature David Curtis, economic development specialist at 1Berkshire.

1Berkshire is the county's designated regional economic development organization. In his role there, Curtis is the go-to person for businesses looking to expand, relocate or open in the Berkshires. Curtis will address the challenges and highlight the attributes of the region, outline the essential components to building an entrepreneurial ecosystem, and discuss the MBTA Rapid Transit Rail Car Project.

The Eggs & Issues series was developed to provide member businesses with a forum to learn more about and participate in conversations regarding issues and initiatives happening in their area from local and regional experts and officials.

Guests will be served a light breakfast as part of the program. The cost to attend the event is $10 for Berkshire Chamber members and $15 for non-members.

To register visit www.berkshirechamber.com, email dthomas@berkshirechamber.com, or call 413-499-4000, Ext. 126.



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State Unemployement Rate Drops Slightly
On: 11:44AM / Tuesday December 24, 2013
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BOSTON – The state's unemployment rate trended slightly downward for November, according to the U.S. Bureau of Labor Statistics.

But for the first time in some years, it's shifted above the national unemployment rate.

The seasonally adjusted statewide November unemployment rate, released on Dec. 19, was 7.1 percent, down 0.1 of a percentage point over the month and up 0.4 of a percentage point over the year. The statewide seasonally adjusted jobs estimate showed a 6,500-job gain in November following a revised gain of 9,400 jobs in October.

The preliminary estimates put the unadjusted unemployment rate at 6.6 percent, down 0.2 of a percentage point over the month. Over the year, the statewide unadjusted rate was up 0.4 of a percentage point from the November 2012 rate of 6.2 percent.

Pittsfield's unadjusted rate was 7.7 percent, with more than 1,700 of the city's 22,664-member labor force out of work; North Adams' stood at 8.7, with 592 out of 6,822 out of work. For the Pittsfield Metropolitan area, including surrounding towns from Cheshire to Windsor to Washington, the jobless rate was slightly lower at 7.2 but still above last year's November rate of 6.6.

The Executive Office of Labor and Workforce Development reported on Tuesday that seasonally unadjusted unemployment rates for November were down in 15 areas, up in five areas, and unchanged in two areas.

 

More labor information here.



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New Biotech Firm Setting Up in Pittsfield
On: 06:05PM / Wednesday December 04, 2013
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PITTSFIELD, Mass. — A new biotechnology firm, Molecular Metabolism LLC, born out of a relationship with Nuclea Biotechnologies, has chosen Pittsfield as its  headquarters.

Molecular Metabolism is in the process of assembling its management team and is expected to create seven to 10 new jobs locally.

It is a development stage company focused on the discovery of biomarkers and therapeutic-based targets for metabolic syndromes and central nervous system (CNS) diseases. These biomarkers can aid physicians in determining the best, individualized courses of treatment for patients suffering from metabolic conditions, such as obesity, fatty liver disease and diabetes.

Molecular Metabolism and Nuclea Biotechnologies have established a collaboration with Joslin Diabetes Center, the diabetes research and care organization affiliated with Harvard Medical School, in biomarkers of insulin resistance and applications of imaging. The initial research in imaging will help identify "brown fat" in humans, a type of fat that drives energy expenditure and may potentially benefit metabolic endpoints.

Molecular Metabolism's collaboration with Joslin will assess the feasibility of using MRI and Infrared thermal imaging to measure the mass and activity of cold-activated human brown adipose tissues (BAT). The partners believe that the results of this research will provide greater insight into how Type 2 diabetes is evaluated and diagnosed with the goal of screening new therapies that stimulate generation of brown fat.  This work will be done with Dr. Aaron Cypess, assistant professor and investigator at Joslin Diabetes Center.

"Diagnostics and imaging techniques can make a significant impact on the detection and management of diabetes and its complications, and Joslin’s interest in brown fat stimulation and energy expenditure is an exciting area to apply this to," said Cypess. "We hope to advance our techniques to a stage where brown fat can be easily detected and quantified."

Patrick Muraca, interim president of Molecular Metabolism and president and CEO of Nuclea Biotechnologies, said, "Molecular Metabolism will collaborate with Nuclea in the research and development of the biomarkers. Joslin is a tremendous partner and I believe this research in brown fat imaging will help us as we work to create new tools for the treatment and diagnosis of Type 2 diabetes."

Joslin will also work with Nuclea Biotechnologies, under the direction of Dr. Mary Elizabeth Patti, assistant professor and investigator at Joslin, to apply proteomic analyses on patient cohorts in order to understand pathways leading to insulin resistance and develop biomarkers of risk of Type 2 diabetes.

"We are very pleased to be partnering with Nuclea to identify new biomarkers which could potentially be used to determine risk of diabetes and other metabolic disease," said Patti. "These efforts are crucial in the fight against diabetes, so that we can identify those individuals at the highest risk of disease, and also to individualize optimal treatment strategies."



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News Headlines
State Provides $200K To Fix Pittsfield Roads
Williamstown Housing Committee Names Interim Chair
Williamstown Medical Entities Easing Residents' Anxiety
Pine Cobble Forest Project, Dinner Celebrates Utility of Goats
Reception Set for Retiring Williams Inn Owners
North Adams Approves Taxi Rate Hikes
Waldorf High School Students Make Historic Trip to Cuba
St. Luke's Nursing Scholarships Available
Mount Greylock Announces Honor Roll
MCLA honors Three Berkshire County Educators

 


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