Wednesday, October 01, 2014 01:59am
North Adams, MA now: 61 °   
Send news, tips, press releases and questions to info@iBerkshires.com
The Berkshires online guide to events, news and Berkshire County community information.
SIGN IN | REGISTER NOW   

Home About Archives RSS Feed
Follow iBWatercooler on Twitter
Simmons Expanding Into Customized Lines
By: Tammy Daniels On: 07:22PM / Tuesday August 24, 2010
Important
0
Interesting
0
Funny
0
Awesome
0
Infuriating
0
Ridiculous
0

Simmons Furniture is adding another Pittsfield location to the one it has in Adams, above, and in the Pittsfield Plaza.

ADAMS, Mass. — The 130-year-old Simmons Furniture is thinking 21st century with addition of a third venue that will offer customized options for the more discriminating consumer.

The company will open a 25,000 square-foot store in the Allendale Shopping Center in Pittsfield this fall that will offer some of its classic brand lines along with new additions focused on health and sustainable living.

"We have some great lines of custom furniture that we don't currently carry," general manager Donna Riley told us on Tuesday. "I think it really is something unique for the county."

Riley said the decision to open the new location was based on trends the company is seeing in consumers. They're more concerned with healthy living, selecting furniture and materials suited for their lifestyles and looking to spend money that may once have been used on getaways into "remaking their homes in a way that's about really living in them."

"We're noticing more and more people are coming in and want to do something more custom. They're thinking about how it affects their health," she said. That puts the focus on so-called green and organic materials and American-made and imported lines that offer greater customization and more versatile applications. It will also include accessories by local artists. And sometimes old is new, she said, such as the use of glider rockers to aid people suffering from diabetes and otehr leg circulatory problems.

"We're kind of going back to the way we did business in the old days, in the '70s," she said, recalling how her mother Phyllis Riley bought the Adams store in 1973 and began putting her own flourishes on the merchandise.

The new shop joins the 15,000 square-foot showroom in Adams and the 20,000 square-foot store in the Pittsfield Plaza, which will become more of an outlet. The three stores will provide a wide range of price points to ensure furniture offerings for every size pocketbook, said Riley. "I think there's room in the marketplace for all the furniture stores. "

In a statement, Phyllis Riley said, "This new location, named 'Simmons Lifestyle Furniture,' will hearken back to the roots of the original intent of the company: stylish, customizable, unique furniture at affordable prices."

The new store is expected to open in October; Riley wouldn't say which storefront in the center it's moving into because the current occupant has not yet announced it's relocating.



1 Comments
Tags: Simmons, furniture      
News Headlines
Clarksburg Officials Frustrated by Financial Blunders
Gift Sculpture Installed in Williams' Restored Reading Room
Mohawk Trail Centennial Dedication Set for Saturday
Uncertainty Surrounds Dunkin' Donation of Pittsfield Church
Clarksburg Golf Course Work in Danger of Shutdown
Pittsfield Board Revokes Unused Liquor License
Letters: Thank You, Thank You, Thank You
Adams Board of Health Raises Permitting Fees
Dunkin' Donuts Withdraws Pittsfield Church Demolition Plan
NBBPW to Honor Marilyn Faulkner

 


Bill Schmick separates the bull from the bears in his weekly columns on investing and market wrap-ups.



Categories:
advertising (10)
agriculture (1)
arts (7)
automotive (4)
awards (16)
banking (41)
Beacon (1)
broadband (1)
business (52)
chamber (25)
closing (5)
development (23)
dining (5)
domestic animals (2)
energy (6)
entertainment (2)
federal (4)
finances (5)
food (5)
fundraiser (3)
green (2)
grocery (5)
hospitality/hotel (5)
housing (0)
insurance (3)
investment (6)
jobs (35)
labor (17)
laws (4)
Legislature (2)
manufacturing (9)
media (8)
medical (4)
networking (33)
new (22)
pricing (1)
projects (2)
promotion (6)
publishing (12)
radio (2)
real estate (8)
retail (29)
technology (13)
training (5)
transportation (1)
volunteer (1)
website (2)
wholesale (7)
workshops (6)
Archives:
September 2014 (1)
August 2014 (1)
March 2014 (2)
January 2014 (1)
December 2013 (2)
November 2013 (3)
Tags:
Pine Cone Hill Berkshire Chamber Berkshire Chamber Of Commerce Gas Prices Berkshire Creative Great Barrington Crane & Co. Currency Talkberkshires Unemployment North Adams Sabic Small Business Berkshire Living State Expansion Pittsfield Wmeco Merger Unemployment Berkshire Enterprises Walmart Excelsior Statistics Jobs Adams Qualprint Auction Statistics Store Opening Williamstown Flood Breakfast Bj's Baldwin
Popular Entries:
Berkshire Jobless Rates Drop
Bay State Continues to Add Jobs
Excelsior Brings Greeting Card Co. To North Adams
Covanta's Pittsfield Facility Gets High Marks from OSHA
Adams Co-Op, South Adams Bank Merger Approved
White Hart Inn For Sale for $5M
New Dog Training Center Open in North Adams
Williamstown Chamber Seeks Input on Future Role
Simmons Expanding Into Customized Lines
Real Estate Panel to Tour S. County, Pittsfield Sites
Recent Entries:
Berkshire Eagle Parent Mulling Newspaper Sales
Digitial First Puts Vermont News Buildings on the Market
Berkshire Chamber, Neal Hosting Facebook for Business Workshop
Winstanley Wins Big at Annual ADDY Awards
Eggs & Issues Event Focuses on Rail Cars, Development
State Unemployement Rate Drops Slightly
New Biotech Firm Setting Up in Pittsfield
Crane Museum Opens Retail Store
License Commission Approves River Street Package Move
North Adams Big Y Celebrates Renovations


View All
Girls Soccer: Wahconah vs...
Monday afternoon girls soccer game between Wahconah and...
Golf: Drury vs Pittsfield
Nick Boulger carded a 40 to lead the Drury High School golf...
Bike Night 2014
Motorcycles packed into the Visitor Center parking lot...
Girls Soccer: Pittsfield vs...
Trinity Cookis tallied three of Pittsfield’s seven goals...
Soccer: PHS vs Taconic
Pittsfield boys, top Taconic 5-0
Football: Smith Voc vs McCann...
McCann over Smith Voc. 53-0.
Soccer: St. Joe's vs Taconic
St. Joe 1, Taconic 1: 1st half: Tac - Ryan Abel (Colin...
McCann Tech Golf
The McCann Tech golf team dropped a 19-5 decision to...
Girls Soccer: Hoosac vs Mt....
Rand made two of her six saves in the last six minutes, and...
Berkshire Works Career Fair...
The annual Berkshire Works Career Fair connected hundreds...
Soccer: Mount Everett vs...
Bradley Lupiani scored twice to lead the Mount Everett boys...
Cross Country at Wahconah
Boys:Wahconah beat Hoosac Valley 28-31; Lenox beat Hoosac...
Soccer: Commerce vs McCann
McCann Tech's Fuller Closing in on Hundredth Point. Nico...
UCP Annual Meeting 2014
United Cerebral Palsy of Berkshire County dedicated its...
Volleyball: St. Joe s vs...
Saint Joseph's 18 13 13 0 Wahconah 25 25 25 3
Girls Soccer: Mt Greylock vs...
The Wahconah girls soccer team earned its fifth straight...
Girls Soccer: Wahconah vs...
Monday afternoon girls soccer game between Wahconah and...
Golf: Drury vs Pittsfield
Nick Boulger carded a 40 to lead the Drury High School golf...
Bike Night 2014
Motorcycles packed into the Visitor Center parking lot...
Girls Soccer: Pittsfield vs...
Trinity Cookis tallied three of Pittsfield’s seven goals...
Soccer: PHS vs Taconic
Pittsfield boys, top Taconic 5-0
| Home | A & E | Business | Community News | Dining | Real Estate | Schools | Sports & Outdoors | Berkshires Weather | Weddings
Advertise | Recommend This Page | Help Contact Us | Privacy Policy| User Agreement
iBerkshires.com is owned and operated by: Boxcar Media 102 Main Street, North Adams, MA 01247 -- T. 413-663-3384 F.413-664-4251
© 2000 Boxcar Media LLC - All rights reserved